Sydney 2017


This is the essential event for the people who make sport happen. The Business of Sport Summit is the largest and most significant meeting of the sport industry in the region – gathering leagues, clubs, commercial stakeholders, media and government for an intelligent and important annual discussion of the issues that are driving the industry.

Innovation continues to challenge traditional models of consumption while at the same time creating new platforms for fan engagement and sponsorship activation. The opportunities for growth are abundant and indicative of an engaging and exciting future for this critical sector.



BOSS is an event like no other, a unique opportunity, congregating board and executive level sports industry representatives from across the industry spectrum.

This is your guide to Sports Industry in 2016, a strategic event devoted entirely to the macro issues in the business of sport crafted exclusively for and delivered by key influencers in the industry.

▶  Hear the latest thinking on what the market conditions will be for Sport in 2016
▶  Gain forward insight on consumer trends, sponsorship spend and global events
▶  Acquire actionable insights for your sport business in this competitive environment
▶  Learn from the national and international leaders shaping modern sports business 
▶  Engage with your fellow executives within this sports industry – only event
 Balance working and learning in a productive, executive environment

▶  Network in the ideal executive environment where CEOs talk to CEOs  
▶  Determine the year ahead so that your business is prepared





Speakers to be Announced Shortly



▶ Big Picture Priorities: Leadership in the Business of Sport
▶ Return on Relationships: A Strategic Guide to Stakeholder Management
▶ Leveraging Loyalty: Fan Engagement as a Strategic Advantage
▶ Engineering Engagement: Sponsorship Activation that Powers Brands
▶ Changed Game: Predicting and Preparing for the Future of Sport
▶ Common Goals: Creating Inclusive Sporting Communities
▶ Everybody Wins: Creating Strong Commercial Partnerships
▶ Embracing Innovation: Data, Design and Experiences
▶ Building a Global Sports Property – The Business of Endurance Sports
▶ A Fair Game: Proactive Steps to Protect Integrity
▶ The Future of the Game They Play in Heaven
▶ Partnerships and Activations: Heineken’s Sponsorship Playbook
▶ Managing and Marketing the Rapid Growth of UFC


DAY 1 
Registration & Networking
Official Welcome
Opening Keynote
Refreshments & Networking
Partner Keynote
Lunch & Networking
Stream A Stream B
Session Session
Keynotes Keynote
Refreshments & Networking
Networking Drinks Reception


Registration & Networking
Welcome Remarks
Platinum Keynote
Refreshments & Networking
Stream A Stream B
Session Session
Keynote Keynote
Lunch & Networking


2016 Event Partner

2016 Platinum Sponsor

2016 Gold Sponsor

2016 Networking Drinks Sponsor

2016 Silver Sponsors

The Business of Sport Summit is exclusively crafted for the most senior sports industry executives from across all sectors of the national economy. Delivered by the industry’s elite, this event offers a powerful business agenda within an effective executive networking environment.

Being a sponsor of the event actively works for you before, during and after the event, increasing your credibility in the minds of decision-makers.

Enhance your market visibility, put your CEO on the programme and gain dedicated face time with an influential audience in a specialised closed event environment.

Angel Gomez Sponsorship Sales Executive
Tel: 02 8090 4363