Delivered by sports executives, for sports executives, BOSS is globally recognised as the largest and most significant meeting for the sports industry in the region.

The continued impact of technology, the rise of e-sports and new sports businesses, changing media platforms and the evolution of sponsorship have challenged existing business models – whilst also providing a wealth of opportunities for revenue growth and fan engagement.

Annually this unparalleled discussion examines the industry trends ahead, determining the strategies and tactics for sports executives to innovate, grow and succeed off the field.

An exclusive event, where the best minds in local and international sport combine, BOSS is your guide to the business of sport in 2017.

Why attend?

Delivered by sports executives, for sports executives, the 6th annual Business of Sport Summit is a powerful opportunity to uncover the latest trends and tactics fuelling the business of sport.

  • Hear the latest thinking on what the market conditions will be for sport in 2017
  • Understand new and upcoming consumer trends, sponsorship strategies and global events
  • Learn from the national and international leaders shaping modern sports business
  • Gain actionable insights for your sport business in this competitive environment
  • Engage with your fellow executives within this sports-industry-only event
  • Network in the ideal executive environment where CEOs talk to CEOs
  • Determine the year ahead so that your business is prepared

Gain access

// 6+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 300+ executives
// 5 Star networking environment


Tatjana Haenni
Deputy Director, Head of Women's Football
Vinai Venkatesham
Chief Commercial Officer
Arsenal F.C (UK)
Jaci Hays
Head of Global Brand Partnerships
GoPro (USA)
Tom Wright
Executive Vice President & General Manager, Operations Australia, New Zealand & Canada
Ignacio Martinez Trujillo
Managing Director Innovation & Global Development
La Liga (ESP)
Caroline Darcy
Head of Sponsorship, Asia Pacific
Marina Go
Wests Tigers
Ray Gunston
General Manager, Finance, Corporate & Special Projects
The Hon. Stuart Ayres MP
Minister for Trade, Tourism and Major Events
Minister for Sport NSW
Raelene Castle
Chief Executive Officer
Canterbury-Bankstown Bulldogs
Graeme Samuel AC
Australian Rugby League Commission
Andrew Westacott
Chief Executive Officer
Australian Grand Prix Corporation
Rebekah Horne
Chief Digital Officer
Dr Stephanie Kovalchik
Senior Sport Scientist
Tennis Australia
Jeremy Loeliger
General Manager
National Basketball League
Finn Bradshaw
Head of Digital
Cricket Australia
John Young
Chief Analyst & Technical Scout
Central Coast Mariners
Hon Peter Beattie AC
Gold Coast Commonwealth Games
Anthony Everard
General Manager
Big Bash League
Karren Rogers
Head of Media Partnerships
Matt Braid
Managing Director
Karen Stocks
Managing Director
Twitter Australia
Nick Vanzetti
Managing Director
Electronic Sports League (ESL)
Peggy O’Neal
Richmond Tigers
Pat Moloughney
Director – Network Sport Sales
Seven West Media
Darren Birch
General Manager, Commercial Operations


  • High Stakes, High Expectations: Boosting Sports Business through Responsive Leadership
  • Capturing the Wow Factor: The New Frontier for Extraordinary Sports Events
  • Powerful Partnerships: Modernising and Optimising Sponsor Relationships
  • From Visionary to Practical: Technology, Data and Innovation in Sport
  • Market Momentum: New Opportunities for Growth and Monetisation
  • Powered by Passion: Energising the Experience and Engagement of Fans
  • Digital is Pivotal: Unlocking Revenue Potential and Strategic Advantage



Established in 1996, Sportspeople was the first agency in Australia to offer a specialised sport recruitment service. Today, Sportspeople remains a highly specialised agency offering a range of recruitment services to the broader sport, fitness and aquatics sector throughout Australia and New Zealand.


Sponsorship HQ is a premium sponsorship facilitation service offering a targeted promotion of your organisation and proactive sales services to connect sponsorship opportunities with corporate Australia.

Established in 2004, Sponsorship HQ has one of the biggest networks of brand and marketing professionals in Australia, with access to over 4000 executives through digital and direct marketing. Our full suite of services includes: Sponsorship Sales; Sponsorship Consulting and Strategy; Web listing and advertising; Regular national eNewsletter (‘The Sponsorship Report’).

The Business of Sport Summit is exclusively crafted for – and delivered by – Australia’s most senior sports industry executives.

The event offers a powerful business agenda within a sophisticated executive networking environment. Being a sponsor of the 6th annual Business of Sport Summit actively works for you before, during and after the event, increasing your credibility in the minds of sports industry decision makers.

Enhance your market visibility, put your CEO on the programme and gain dedicated face-to-face time with an influential audience at this exciting event.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: angelg@connectevents.com.au


Swissotel Hotel Sydney

68 Market Street Sydney, NSW 2000, Australia
Click Here to View Full Map

To receive a discount on rooms, contact reservations directly on +61 (2) 9238 8870 or groups.sydney@swissotel.com and quote CONN1116

Packages Early Bird Price (ends 9 Dec) Standard Price (from 10 Dec)
1 Delegate $1995 Inc. GST $2495 Inc. GST
4 Delegates (Includes 1 Free) $5985 Inc. GST $7485 Inc. GST
8 Delegates (Includes 2 Free) $11970 Inc. GST $14970 Inc. GST
12 Delegates (Includes 3 Free) $17955 Inc. GST $22455 Inc. GST
Need to convince the boss? Download the Approval Form
  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Events endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Events reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Events reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event. In registering for this event, delegates grant permission to Connect Events to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise team@connectevents.com.au

    Photography and Video

    Connect Events may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Events in any medium to any part of the world.  By attending the event you irrevocably agree to submit your image for reproduction by Connect Events in distributing marketing material and/or video footage of the events.

    Cancellation Policy:
    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email privacy@connectevents.com.au To view our full privacy policy please visit: www.connectevents.com.au/privacy-policy

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – when you book 3 delegates a 4th attends for free. The group booking discount will be calculated by reducing the individual cost of each pass by deducting the free pass from the total booking amount. If you have any questions about how group bookings work, please contact team@connectevents.com.au

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectevents.com.au

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.