Celebrating its 7th year, the Business of Sport Summit is the most senior and significant gathering of sports industry executives in Australia.
Consumer engagement, sports-entertainment, sponsorship and broadcasting are changing on a global scale, upsetting traditional business models and creating new opportunities for growth and fan engagement.
Combined with today’s competitive pressures, Sports Leaders have to formulate a unique value proposition that sets it apart, and translates into real business advantage.
Bringing together the nation’s leading Sports executives, this is the ideal platform to examine the industry trends ahead, and to determine the strategies and tactics to innovate, grow and succeed off the field.
This event features an ambitious, business-focussed sports agenda with over 40 C-Suite perspectives from the highest levels of the Sports industry in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from local and international sports executive.
// 6+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 300+ executives
// 5 Star networking environment
Vice President, Global Sports Partnerships
The Coca-Cola Company (USA)
In this role, Ricardo leads The Company’s global portfolio of sponsorships, owned assets and events, including the partnerships with The Olympics, FIFA, the Special Olympics and other worldwide sports properties.
Prior to this role, Ricardo was the SVP of Global Brand, Product & Sponsorship Marketing at Visa where he led all initiatives related to the sponsorships of the NFL, FIFA, Olympics, dozens of athletes, teams and Federations worldwide. Before Visa, Ricardo worked as Global Marketing Director with Group Danone based in Paris. He also held several Marketing roles at Coca-Cola, including Business Unit Marketing VP in India and SW Asia, Business Unit Marketing Director in Brazil, and Director of Global Sports Marketing.
Ricardo gaduated with a Bachelor’s of Civil Engineering from Escola Politécnica da Universidade de Sao Paulo and has a Master of Business Administration from Fundação Getúlio Vargas, both in Brazil.
David Gallop AM|
Chief Executive Officer
Football Federation Australia
Director of Sports Analytics
Kroenke Sports & Entertainment (USA)
Catherine Harris AO PSM|
National Rugby League
Catherine Harris is the Chairperson of Harris Farm Markets Pty Ltd. She is on the Board of The Australian Rugby League Commission, The Sports Australia Hall of Fame, Tyro Payments (Australia’s newest bank), The Australian Ballet. The Australian School of Business UNSW and Governor of The University of Notre Dame and Consul General for Bhutan.
Previous roles have included Federal Director of Affirmative Action and Deputy Chancellor of the University of NSW, Trustee of the Sydney Cricket Ground Trust, The National Gallery of Australia, The Australian Defence Force Academy, The MCA, St Margaret’s Public Hospital and the Australia Japan Foundation.
Catherine is an Officer in the Order of Australia and was awarded the Australian Public Service Medal, The Centenary Medal and has an Honorary Doctorate in Business from UNSW. She and her husband David have 5 boys and 7 grandchildren and their passion is riding Icelandic Horses in the Megalong Valley
Chief Executive Officer
Appointed Chief Executive of Netball Australia in April 2017.
Marne was appointed CEO of Netball World Cup Sydney 2015 and delivered the most commercially successful World Cup in the history of the event, setting new benchmarks for the sport.
Formerly Head of Netball Australia’s Commercial, Marketing and Events Team, Marne has more than doubled Netball Australia’s commercial turnover since 2007.
She has led and successfully implemented a range of strategic projects, including the national and commercial framework which has seen the national body and eight member organisations work collectively on sponsorship and commercial opportunities for the first time in the sport’s history.
Most recently, Marne has played a pivotal role in securing a landmark 5-year broadcast deal with Nine and Telstra; secured the most significant sponsorship investment in female sport in Suncorp, and led the collective bargaining process with the Australian Netball Players Association for the new National Netball League, now known as Suncorp Super Netball.
Marne was awarded the Sport Executive of the Year in the 2016 CEO Magazine Awards.
Matt Carroll AM|
Chief Executive Officer
Australian Olympic Committee
Originally from the construction industry, Matt Carroll’s career as a sports executive stretches over 24 years’, taking in all aspects of sports administration. He has worked in three sports as a senior manager, including Chief Executive Officer, with roles encompassing grass roots sport development, professional leagues, national and international organisations and global sporting events. Matt Carroll’s career to date;
• Rugby Director NSW Rugby Union (1991-1995) – responsible for representative and club rugby.
• General Manager, Rugby Australian Rugby Union (1995-1999) – Forefront of establishing the professional game in Australia including setting up Super Rugby and Tri Nations competitions.
• Chief Executive Officer Waratahs and NSW Rugby Union (2000-2001) – successfully led the financial turnaround of the business.
• General Manager Rugby World Cup (2002-2003) – led the team that staged one of the most successful sporting events held in Australia and set the benchmark for future World Cups.
• Inaugural Head of the A-League and Head of Community Football, Football Federation Australia (2004-2006) – establishing Australia’s first fully professional football competition and managing significant changes to the structure of community football and relationship with the professional game.
• Deputy CEO, Australian Rugby Union (2007-2012) – Responsible for rugby’s commercial program, broadcast rights and management of Test and Super Rugby competitions.
• Interim Chief Operating Officer, Japanese Organising Committee for Rugby World Cup 2019 (2013-2014) – based in Tokyo leading the master planning, budget drafting and establishing the organisation structure for the Tournament.
• Chief Executive Officer, Australian Sailing (2014-2017) – Led the ground breaking organisational reforms in sport, changing Sailing from a federated model to a national structure to build Sailing’s future sustainably and success.
Chief Technical Development Officer
Volvo Ocean Race (ESP)
The Volvo Ocean Race is sailing’s toughest race to win and the ultimate test of a team in professional sport. Since 1973, the race around the world has been an obsession for some of the greatest ever sailors, and more than four decades on it continues to sit at the intersection of top level sport and human adventure.
Having been involved in The Volvo Ocean Race for the majority of my working career, after working as shore crew and competing in the race, I now find myself as part of the Leadership Team for what has become a true global sporting and business challenge.
The 2017-18 edition starts 22 October 2017 from Alicante, Spain and will take the teams 45,000 nautical miles around the world – across four oceans, touching six continents and 12 landmark Host Cities, and finishing at the end of June 2018 in The Hague.
Head of Digital and Social Media
AS Roma (ITA)
Paul Rogers is Head of Digital Media at AS Roma, one of the world’s most famous football clubs. Paul is based in Boston, where the Italian club’s ownership is headquartered, and is responsible for the club’s content activities across all digital and social platforms.
Prior to joining Roma in January 2015, Paul spent 14 years working for Liverpool, England’s most successful football club and one of the most iconic sporting brands in the world. He was responsible for developing and leading the club’s international media strategy – helping the club to communicate with over 25 million followers in 18 different languages every day.
He joined Liverpool FC in 2001 after helping to launch the youth portal Liv4now.
Previously he worked at Condé Nast as a writer and sub-editor for GQ magazine as well as contributing weekly music columns and articles for the likes of The Independent and Guardian newspapers, New Musical Express, iD magazine, The Face, Sky Magazine, Echoes, Blues & Soul, Hip-Hop Connection, Q, Smash Hits, Just Seventeen and Match.
Port Adelaide Football Club
Before Sunrise, Kochie was a pure finance nerd. He’s still one of Australia’s foremost business and finance commentators but his first love now is teaming up with Sam to host Australia’s number one breakfast program, Sunrise.David still maintains his passion for money writing finance columns for New Idea and a number of News Limited newspapers; including the Daily Telegraph and Herald Sun.
A survey conducted by Money Management newspaper recognised David as one of the 10 most influential people in establishing the retail financial services industry. A Reader’s Digest survey found he is also one of the top 25 most trusted people in Australia.
David has a strong interest in small business issues and was a director of the NSW Small Business Development Corporation for over six years being appointed to the board at its inception in 1996.
As a former business owner, operator and company director, David is in demand as a presenter and regularly addresses a wide range of corporate events and groups. His specialty is speaking on success in small business and investment issues as well as providing practical tips. David speaks informatively from a base of personal experience and knowledge of business and financial issues. But finance aside, he’s also an all-round good bloke and family man, making him perfect for his role on Sunrise.
He’s coached his kids’ rugby, netball and basketball teams while serving on the council of his daughter’s school, and in 2007 was named Australian Father of the Year. Just please don’t ask him about the Wallabies, Sydney Kings or Port Power. He takes being a passionate support to a whole new level.
Taking over Port Adelaide Football Club as its Chairman in 2012, Kochie was presented with the big challenge of turning around a club lacking in funds, membership and points on the board.
He devised a three-year plan – to make Port Adelaide a profitable football club by 2015. Port has transformed the AFL landscape with their game day experience, their fitness levels and their supporter interaction. They’ve become the benchmark for any team who want to get back to the top quickly.
Dr Adir Shiffman|
John Harnden AM|
Australian Grand Prix Corporation
Chief Information Officer
Australian Football League
Scott has 19 years’ experience across digital, technology and strategy at AFL, SEEK, The Boston Consulting Group and Accenture, including working for 20 of the largest Australian companies and public sector agencies.
He helps organisations in times of change and growth to achieve their business outcomes. To accomplish this he works closely with the business to put technology strategy into simple terms along with the commercial trade-offs, and with technologists to ensure they understand business priorities and focus on the highest value initiatives.
He has a passion for people and building high-performing teams, awarded for his people management and mentoring skills within BCG and has directly managed operational teams of between 30 to 200 people.
He also has an entrepreneurial side, and is the creator of PPT Productivity product suite www.pptproductivity.com
General Manager, Finance, Corporate and Special Projects
Australia Football League
Chief Commercial Officer
National Rugby League
Chief Digital Officer
Seven West Media
Clive joined Seven West Media (ASX:SWM) in 2015 as the Chief Digital Officer for Seven West Media and as a non-Executive Director at Yahoo 7. He oversees all strategic and operational aspects of Seven West Media’s digital content and digital revenue activities.
Clive’s career to date has been a unique Digital/Broadcast media hybrid – never very far from Broadcast Content nor from a Digital team and boasts over 30 years’ experience, which has taken him from New York to Los Angeles, Mumbai to Johannesburg, Budapest to Berlin and London to now Australia. Clive’s first digital role was in 1995 with the multi award winning team at Capital Interactive part of then one of the largest Broadcasters in the UK.
Clive was also an advisor to the founders of the world leading mobile company Shazam used by more than 700 million people in over 60 countries and was recently valued at $1bn. Since Shazam, Clive has also advised a number of other successful digital start-ups, helping them achieve growth, maturity, IPO or exit.
In 2008 Clive co-founded Absolute Radio for the Times of India – the World’s largest English language newspaper publisher as COO. Absolute Radio has a world leading reputation for Digital, Social, Mobile innovation with more than 77% of its audience via a digital platform. Absolute Radio pioneered the new ‘In-Stream’ premium marketing platform. Clive was also a Founding Director of UK Radio Player Ltd, a joint venture between UK Broadcasters and the BBC that is used each month by 6m users to simplify discovery of live Broadcast Content.
In April 2013 he relocated from the UK to Australia to take the reigns as Director of Digital and Innovation at Southern Cross Austereo (SCA), overseeing strategic and operational aspects of the company’s diverse and multifaceted digital content and free-to-air television platform. During the 20 months Clive was at SCA, his digital team achieved a 700% increase in digital traffic, which in turn drove 50 % increase in digital revenue and EBITDA by over 90%.
Clive is one of the Founder Directors of Code Club – a not for profit after-school coding club for Australian primary school children funded in part by a grant from the Telstra Foundation.
Chief Executive Officer
Sydney Football Club
Patrick Kidd OBE|
Chief Executive Officer
Invictus Games Sydney 2018
Director & Chief Executive Officer
St Kilda Football Club
Matt was appointed Chief Executive Officer of the St Kilda Football Club in April 2014.
St Kilda is a foundation club of the Australian Football League with significant membership, commercial and community interests. Prior to joining St Kilda, Matt was CEO of the AFL Players’ Association representing the interests of current, future and former AFL players in a range of industrial, commercial and development matters.
Before his roles in the AFL Matt worked as a commercial lawyer advising numerous sporting organisations, businesses, athletes and government. Matt also has extensive experience in supporting community causes and organisations having been chairman of Ladder – an AFL Players charitable initiative to tackle youth homelessness and a director of AFL SportsReady – the AFL industry’s group training company. Matt was a director of Surfing Australia – the peak governing body for the sport of surfing between 2007 and 2016 and has been a director and company secretary of Surf Life Saving Victoria since 2002. Matt was also a founding director of HeartKids Australia, a charity supporting children born with congenital heart disease.
Matt has been a founding member of the Sport Male Champions of Change Group since 2015 working with influential leaders to redefine men’s role in taking action on gender inequality.
Qualifications include Bachelor of Arts (Psych), Bachelor of Laws (Hons), Advanced Management Program (INSEAD) and Vincent Fairfax Fellowship.
Chief Executive Officer
PGA of Australia
Marketing Director, Group Meals, KFC South Pacific
Yum! Restaurants International
Sally has over 20 years of Marketing and Advertising experience and in the last decade has help drive the continued growth of the KFC brand, both in sales and consumer love. In that time Sally has lead KFC’s activation and sponsorship of Cricket Australia, including the hugely successful big bash league. Sally has driven the transformation for the brand from just being a naming rights sponsor to being an authentic part of cricket culture over summer
Richard joined Tennis Australia in April 2014 having moved his family over from London. Originally a professional rugby player Richard then cut his teeth in marketing as Brand Manager and then Head of Sponsorship in Europe for Budweiser. Working with properties such as the FIFA World Cup, Ryder Cup and Manchester United Richard then moved into the Rights Holder sphere working for the FIA World Rally Championship.
Richard was then fortunate enough to work for UEFA in the marketing of the rights for the European Football Championships during the 2008 Championships in Austria/Switzerland and the 2012 event in Poland / Ukraine. After 5 years at UEFA Richard moved to the NBA, first of all as Vice President Business Development EMEA and then, ultimately to look after global business development outside of the USA.
During a 2 year spell back in the UK as Chief Commercial Officer of the Football League Richard was responsible for a ground breaking GBP 500m television distribution deal for the League as well as creating the largest digital football network in the world, before taking the decision to move his family over to Melbourne to join Craig Tiley’s exciting vision to develop the Australian Open.
As Commercial Director, Richard has overseen massive growth across ticketing, hospitality, partnership sales and media rights with overall revenue growing by over $100 million in his first three years.
Chief Executive Officer
Melbourne City Football Club
Melbourne City FC CEO Scott Munn has over two decades of experience as a key administrator across Australia’s leading sporting codes and organisations.
Commencing his career with the Sydney Olympic Games Organising Committee, Munn transitioned to an integral position within the commercial operations of the National Rugby League (NRL), before joining Australia’s established code, the Australia Football League (AFL).
While with the AFL, Munn contributed to the expansion of a second team into the competition in Queensland, before joining the newly established outfit, the Gold Coast Suns, as General Manager.
Installed as Chief Executive Officer in Melbourne City FC’s inaugural year in 2010, Munn has played a key role in the Club’s evolution following the acquisition by City Football Group in 2014.
Over the past three seasons, Munn has managed the establishment of the club’s football and administration headquarters at the City Football Academy, helped to enhance Melbourne City’s commercial portfolio, while its football teams have delivered two youth team premierships, back-to-back women’s titles, and an FFA Cup Final triumph.
Having stood at the helm since 2009, Munn continues to espouse the core values of Melbourne City; equality, inclusiveness and community.
General Manager, Communications
Chief Executive Officer
National Basketball League
Jeremy Loeliger was appointed General Manager of the National Basketball League from 1 July 2015, and Chief Executive Officer from 2016. Since that time Mr Loeliger has overseen the League’s commercial transformation, establishing the foundations for a successful and sustainable future for professional basketball in Australia.
Before joining the NBL, Mr Loeliger was a partner of a national law firm, practising corporate and commercial law with a focus on mergers and acquisitions and capital markets, but also including a successful niche sports law practice.
Mr Loeliger also sits on the Executive Committee of the Victorian Chapter of the Australia China Business Council, and is a champion of Sino-Australian trade and the important role of sports diplomacy.
Head of Digital
Wests Tigers Rugby League Football
Marina Go is Chair of the Wests Tigers NRL Club, Chair of Office Brands, a non-executive director of Energy Australia and Autosports Group, Chair of the Advisory Board of the Centre For Media Transition at the University of Technology Sydney, and author of the business book for women, Break Through: 20 Success Strategies for Female Leaders.
She was previously Head of Hearst Australia at Bauer Media. Boss magazine named her as one of 20 True Leaders of 2016. Marina has over 25 years of leadership experience in the media industry, having started her career as a journalist. She was appointed Editor of Dolly magazine at the age of 23, before spending the next decade editing a number of leading women’s magazines. She has held senior leadership roles at Fairfax, Pacific, Emap, Bauer and Private Media, where she was CEO of news and business websites including Crikey and Smart Company, and founder of the career website Women’s Agenda.
She is a director of digital startup Daily Siren, and also a member of the Advisory Boards of the Walkley Foundation and Women’s Agenda. She is a former director of Netball Australia, Odyssey House, Sydney Symphony Vanguard and The Apparel Group.
Head of Sports Partnerships
Olly Wilton is the Head of Sports Partnerships at @TwitterAU. He works with Australia and New Zealand’s sports leagues, teams and stars to bring them closer to their fans, and their fans closer to the action. Olly was one the first hires for the @TwitterAU team back in 2013, and has been all over #WhatsHappening on Twitter ever since.
Chief Executive Officer
Adelaide Football Club
Andrew has over 20 years experience in Sports Administration, beginning in 1993 as a Senior Sports Consultant with the Australian Sports Commission. From there he went on to play leading roles with over 20 Olympic and Professional sports working with them on a range of strategic projects to develop high performance and commercial outcomes. Andrew joined the ACT Brumbies in 2002 as General Manager before being appointed CEO in 2005 a position he held until 2013. In 2014, Andrew moved to the governing body as General Manager, National Teams and Rugby Operations with Australian Rugby Union, before crossing codes when appointed as Chief Executive Officer of the Adelaide Football Club in September of 2014.
He holds tertiary qualifications in sports management and law, he has spoken at national and international conferences on a range of sports management issues. Andrew is a passionate leader with a proven track record of developing innovative business strategy and leading teams to success.
Dr Darryl Woodford|
Dr Darryl Woodford is co-founder of Hypometer Technologies, starting the company in November 2015 after 5 years at Queensland University of Technology, most recently as a research fellow in the Social Media Research Group. Darryl has over 15 years of experience in building predictive models, having applied them to various domains including sporting data, social media and video games. As a company, Hypometer Technologies is at the forefront of applying predictive models to sports for public consumption, and are the operators of Fantasy Insider and Stats Insider, delivering player and team projections to sports fans in Australia and beyond
Commodore John Markos|
Sydney Hobart Yacht Race Committee
John has been on the Board of Directors of the Cruising Yacht Club of Australia since July 2008, and currently serves as the Commodore (Chairman of the Board). One of his responsibilities is to work with the chief executive and the planning committees that deliver the Rolex Sydney Hobart Yacht race.
He is the Managing Partner of Hicksons, an Australian legal and professional services firm. Additionally John is a Director of Standard Communications Pty Ltd, an Australian manufacturer of Communications and Marine Safety Equipment.
Professor Hans Westerbeek|
College of Sport and Exercise Science and the Institute of Sport, Victoria University
Victoria Racing Club Treasurer & Interim Chief Executive
Victoria Racing Club
Head of eSport & Competitive
Daniel has founded and exited several companies and raised capital along the way. As a life long gamer and sports fan, the appeal of coming to work for the biggest esports company in the world was too hard to pass up. Daniel now leads a team of approximately 50 dedicated people determined to continue the growth of League of Legends esports in Oceania.
Chief Information Officer
Australian Olympic Committee
10 years in sponsorship, with experience across agency, rights holder and brand side, Simon now leads the Etihad Airways sponsorship program across the region.
Managing Director – Australia
ESL - Turtle Entertainment
Sports Marketing Manager SEAPAC
Polar Electro Australia
The competitive pressures of the modern business landscape require sports leaders to seek more diverse opportunities. Faced with new technologies, changing trends in media consumption and increasingly complex deals distributed amongst a variety of stakeholders, executives must both be agile, responsive and steadfast in their leadership. What makes sports leadership more complex that it was five years ago? What methods can leaders employ to ensure they remain ahead of the curve? How best can sports executives manage playing and coaching talent to drive successful branding campaigns?
Amidst an ever-busier calendar, the cultural and economic significance of large sporting fixtures assemble stakeholders beyond a sporting administration’s regular network. Regular fixtures can become global spectacles if executives successfully plan with partners, build hype, host bold events and create legacies for players, fans, communities and sponsors. How can strategic partnerships with government, sponsors and stakeholders be optimised to improve the delivery of world class fixtures? Can prioritising an event’s legacy impact the way it’s planned? How best should the industry respond to public safety concerns at major events?
Close relationships between sporting institutions and sponsors form the foundations for long-term growth. New sporting leagues and technological advancements in broadcasting and in-game branding provide endless platforms on which institutions and sponsors can cooperate. What makes a sporting brand attractive to investors and prospective stakeholders? Which organisations are securing productive, favourable deals? Do sponsorship agreements require a rethink as sporting markets change? How can executives ensure sponsorship benefits the entire institution?
Rapid technological advancements are revolutionising the business of sport, bringing fans closer to the on-field action and sporting executives closer to corporate partners. Connected stadiums and virtual reality alter the experience at home and in the stands, while data informs customized experiences for supporters and targeted marketing and sponsorship opportunities for brand partners. What does leading, analytics-based fan engagement look like? How best can fan and game-day data open up new business channels and revenue streams. Can the fan experience be over-saturated by technology?
A congested content and media environment requires sporting executives to reconsider the ways they reach new audiences. How must growth models respond to disruption from other on-demand consumer entertainment providers such as Netflix? What more can sports do to appeal beyond their main demographics? What can traditional sports businesses learn from the rapid growth of eSports, the fitness and lifestyle movement and the Extreme Sport industry? How is ‘Over the Top’ content and alternative broadcasting models changing the way sporting brands reach customers? Is growth always the answer?
The contemporary media climate requires established sports businesses to compete for the gaze, attendance and loyalty of sports fans more than ever before. Engagement strategies are now key drivers for survival, let alone growth, in maintaining the changing relationship between fans and institutions. What are the consequences of an empowered fan and a customer-centric model? What attracts and keeps new fans in a modern sporting landscape? What are the hallmarks of a successful fan engagement strategy? How can digital enterprise drive fan engagement and what benchmarks should an organisation utilise to measure its success?
Sporting narratives resonate across cultures and bridge class divides. In a rapidly changing world, as technology unlocks access to growing middle-class markets with both disposable incomes and appetites for sport, more sports are credibly vying for the title of ‘the world game.’ What are the hurdles to international expansion? What must leagues consider when building a market from the ground-up? How can sporting codes resonate with different cultures, changing norms and social movements? How will the role of the broadcaster change, and how should sporting organisations adapt? What aspects of the sport business will be unrecognisable in 10 years?
Polar is the leading pioneer in heart rate monitoring, activity trackers and training programs. With nearly 40 years of experience and a proud heritage in innovative physiological and sports medicine research, Polar caters to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services.
Celebrating its 7th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.
From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this decision making audience, before, during and after the event.
As marketing platform to demonstrate expertise, credibility and grow your business within the Sports industry, the Business of Sport Summit offers unrivalled cut-through.
Angel Gomez – Commercial Manager
Tel: 02 8090 4363
|Packages||Early Bird Price Per Delegate (ends 8 December)||Standard Price Per Delegate (from 9 December)|
|Sports Executive: 1-2 Delegates||$1800 + GST||$2200 + GST|
|Sports Executive: 3-5 Delegates||$1620 + GST||$2020 + GST|
|Sports Executive: 6-9 Delegates||$1440 + GST||$1840 + GST|
|Sports Executive: 10+ Delegates||$1260 + GST||$1660 + GST|
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