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Welcome

Delivered by sports executives, for sports executives, BOSS is globally recognised as the largest and most significant meeting for the sports industry in the region.

The continued impact of technology, the rise of e-sports and new sports businesses, changing media platforms and the evolution of sponsorship have challenged existing business models – whilst also providing a wealth of opportunities for revenue growth and fan engagement.

Annually this unparalleled discussion examines the industry trends ahead, determining the strategies and tactics for sports executives to innovate, grow and succeed off the field.

An exclusive event, where the best minds in local and international sport combine, BOSS is your guide to the business of sport in 2017.

Why attend?

Delivered by sports executives, for sports executives, the 6th annual Business of Sport Summit is a powerful opportunity to uncover the latest trends and tactics fuelling the business of sport.

  • Hear the latest thinking on what the market conditions will be for sport in 2017
  • Understand new and upcoming consumer trends, sponsorship strategies and global events
  • Learn from the national and international leaders shaping modern sports business
  • Gain actionable insights for your sport business in this competitive environment
  • Engage with your fellow executives within this sports-industry-only event
  • Network in the ideal executive environment where CEOs talk to CEOs
  • Determine the year ahead so that your business is prepared

Gain access

// 6+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 300+ executives
// 5 Star networking environment

Speakers


speaker
Kate Johnson
Vice-President, Head of Global Sponsorship Marketing
Visa (USA)
speaker
Tatjana Haenni
Deputy Director, Head of Women's Football
FIFA (SUI)
speaker
Vinai Venkatesham
Chief Commercial Officer
Arsenal F.C (UK)
speaker
Victor Cui
Chief Executive Officer & Owner
ONE Championship (SGP)
speaker
Amy McNicol
Director, Global Sponsorships
AIG (NZ)
speaker
Tony Shepherd AO
Chairman
GWS Giants
speaker
Grace Chan
Head of Brand & Marketing Communications
Malaysia Airlines
speaker
Caroline Darcy
Head of Sponsorship, Asia Pacific
UBS (HK)
speaker
The Hon. Peter Beattie AC
Chairman
Gold Coast 2018 Commonwealth Games
speaker
The Hon. Stuart Ayres MP
Minister for Trade, Tourism and Major Events
Minister for Sport NSW
speaker
Craig Tiley
Chief Executive Officer
Tennis Australia
speaker
Marina Go
Chair
Wests Tigers
speaker
Ray Gunston
General Manager, Finance, Corporate & Special Projects
AFL
speaker
Raelene Castle
Chief Executive Officer
Canterbury-Bankstown Bulldogs
speaker
Graeme Samuel AC
Commissioner
Australian Rugby League Commission
speaker
Andrew Westacott
Chief Executive Officer
Australian Grand Prix Corporation
speaker
John Lee
Chief Executive Officer
Sydney Roosters
speaker
Kate Palmer
Chief Executive Officer
Netball Australia
speaker
Peggy O’Neal
President
Richmond FC
speaker
Jeremy Loeliger
General Manager
National Basketball League
speaker
Steven Trigg
Chief Executive Officer
Carlton FC
speaker
Finn Bradshaw
Head of Digital
Cricket Australia
speaker
Rebekah Horne
Chief Digital Officer
NRL
speaker
Dr Stephanie Kovalchik
Senior Sport Scientist
Tennis Australia
speaker
John Young
Chief Analyst & Technical Scout
Central Coast Mariners
speaker
Anthony Everard
General Manager
Big Bash League
speaker
Matt Braid
Managing Director
Supercars
speaker
Nick Vanzetti
Managing Director
Electronic Sports League (ESL)
speaker
Karren Rogers
Head of Media Partnerships
Facebook
speaker
Darren Birch
General Manager, Commercial Operations
AFL
speaker
Jonathan Prosser
Group General Manager Strategy & Growth
Cronulla Sharks FC
speaker
Andrew Woodward
Chairman & Host
speaker
Walter Lee
Head of Strategy
AFL
speaker
Pat Moloughney
Director – Network Sport Sales
Seven West Media
speaker
David Parsons
Sponsorship and Events Assistant Manager
Hyundai Motor Company Australia
speaker
Scott Dinsdale
Managing Director
Accenture
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Sessions

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Tuesday 4th April 2017
  • 08:30Registration, Refreshments & Networking

  • 08:55Opening Remarks from the Chairman

    speaker
    Andrew Woodward
    Chairman & Host
  • 09:00Ministerial Welcome

    Facilitating Sport: Government Initiatives to take Australia Forward
    speaker
    The Hon. Stuart Ayres MP
    Minister for Trade, Tourism and Major Events
  • 09:10Industry Keynote

    The Power of Sport: Building a Global Brand and Entertainment Business
    speaker
    Craig Tiley
    Chief Executive Officer
    Tennis Australia
  • 09:40Leadership Session

    High Stakes, High Expectations: Boosting Sports Business through Responsive Leadership

    In the fast-paced sports world, executives are blending solid business acumen with agile innovation in order to meet the demands of ever more influential consumers, players and commercial partners. How are sports executives being proactive rather than reactive in their planning, decision making, and change management initiatives? Given the growing public scrutiny of sports integrity, ethics and transparency, how are leaders promoting best practice and handling reputation? What more can be done to foster diverse talent and female participation across sports organisations and leadership roles?

    speaker
    Ray Gunston
    General Manager, Finance, Corporate & Special Projects
    AFL
    speaker
    Graeme Samuel AC
    Commissioner
    Australian Rugby League Commission
    speaker
    Andrew Westacott
    Chief Executive Officer
    Australian Grand Prix Corporation
    speaker
    Kate Palmer
    Chief Executive Officer
    Netball Australia
  • 10:30Morning Refreshments & Networking

  • 11:05Partner Keynote – Sponsored by Accenture

    speaker
    Scott Dinsdale
    Managing Director
    Accenture
  • 11:35Events Session

    Capturing the Wow Factor: The New Frontier for Extraordinary Sports Events

    Exciting and popular events have long been the lifeblood of many a sports business, and those organisations that can raise the bar for immersive event experiences look set for future success. How are consumer-driven pressures and company-driven innovation colliding to make events more convenient, relevant, unique and entertaining? In what ways can venues and stadiums enhance their infrastructure, technology and services to surprise and delight audiences? Given the rise of fantasy sports and other eSports, together with social media, how is the social side of events being redefined? How are organisations capitalising on the opportunities of virtual sports events and widespread digitisation?

    speaker
    Anthony Everard
    General Manager
    Big Bash League
    speaker
    Matt Braid
    Managing Director
    Supercars
    speaker
    Nick Vanzetti
    Managing Director
    Electronic Sports League (ESL)
    speaker
    Pat Moloughney
    Director – Network Sport Sales
    Seven West Media
  • 12:25Global Keynote

    Partnerships that Deliver: The Secret to Successful Global Sponsorship
    speaker
    Amy McNicol
    Director, Global Sponsorships
    AIG (NZ)
  • 12:45Lunch & Networking

  • 13:50Keynote

    Conquering New Markets: Events, Partnerships & Digital Engagement
    speaker
    Victor Cui
    Chief Executive Officer & Owner
    ONE Championship (SGP)
  • 14:25Sponsorship Session

    Powerful Partnerships: Modernising & Optimising Sponsor Relationships

    In a more complex and connected sporting world, the proliferation of diverse sponsorship options is helping brands big and small to increase their lead conversion and public profile. What kinds of sports sponsorship offerings are delivering the most ROI and mutual value? To what extent are sponsors willing to embrace new platforms in the hope of enriching their experiences with players, fans and events? What factors may inform a sponsor’s decision to withdraw or maintain their support in the wake of media scrutiny surrounding a sponsored individual, group or organisation?

    speaker
    Amy McNicol
    Director, Global Sponsorships
    AIG (NZ)
    speaker
    David Parsons
    Sponsorship and Events Assistant Manager
    Hyundai Motor Company Australia
  • 15:15Afternoon Refreshments & Networking

  • 15:45Technology & Data Session

    From Visionary to Practical: Technology, Data and Innovation in Sport

    Technology and data solutions are impacting sport like never before. What business opportunities are emerging from the rise of big data, predictive and real-time analytics, connected stadiums, virtual reality, wearables and other tech trends? How is the data and technology boom impacting athletes, talent development programmes and sports competitions? In what ways can organisations use data to provide compelling evidence of internal and stakeholder ROI? How can data analytics help to get the right offer in front of the right fan at the right time?

    speaker
    John Young
    Chief Analyst & Technical Scout
    Central Coast Mariners
    speaker
    Dr Stephanie Kovalchik
    Senior Sport Scientist
    Tennis Australia
    speaker
    Walter Lee
    Head of Strategy
    AFL
  • 16:35Headline Keynote

    Making Sponsorship Work – Building and Maintaining Effective Partnerships in the Big Business of Sport
    speaker
    Kate Johnson
    Vice-President, Head of Global Sponsorship Marketing
    Visa (USA)
  • 17:05Closing Remarks from the Chairman

    speaker
    Andrew Woodward
    Chairman & Host
  • 17:10Networking Drinks Reception

  • 18:10Close of Day One

Wednesday 5th April 2017
  • 08:40Registration, Refreshments & Networking

  • 08:55Opening Remarks from the Chairman

    speaker
    Andrew Woodward
    Chairman & Host
  • 09:00Opening Keynote

    Developing a Global Football Club in the Digital Age
    speaker
    Vinai Venkatesham
    Chief Commercial Officer
    Arsenal F.C (UK)
  • 09:30Growth Session

    Market Momentum: New Opportunities for Growth and Monetisation

    As new markets arise from digital reach, partnerships, broadcast deals, and public pressures to achieve healthy and inclusive sports participation rates, sports executives are rediscovering how to grow and thrive in the saturated sporting landscape. In what ways are sports executives capitalising on growth opportunities such as the global fitness movement, eSports, and the rising demand for sports content, equipment and events in the Asia Pacific? How are sports businesses catering to the demands and expectations of the female half of Australia’s population? What can organisations do to re-energise traditional sports and create new audiences?

    speaker
    Jeremy Loeliger
    General Manager
    National Basketball League
    speaker
    Raelene Castle
    Chief Executive Officer
    Canterbury-Bankstown Bulldogs
    speaker
    Darren Birch
    General Manager, Commercial Operations
    AFL
    speaker
    Peggy O’Neal
    President
    Richmond FC
  • 10:20Keynote Interview

    Ownership in Sport: Discovering the Challenges and Opportunities
    speaker
    Tony Shepherd AO
    Chairman
    GWS Giants
  • 10:40Morning Refreshments & Networking

  • 11:10Platinum Keynote

  • 11:35Fan Engagement Session

    Powered by Passion: Energising the Experience and Engagement of Fans

    In an age of rampant consumer choice and diluted audience attention, attracting and retaining a loyal fan base requires more original – and meaningful – fan engagement strategies. What are the evolving expectations of sports fans who want better ways to interact with their favourite teams, players and events? How are sports organisations meeting these expectations through digital, social, marketing and promotions? How can organisations convert casual fans into avid fans? What more can be done to reward the support and advocacy of loyal fans?

    speaker
    Marina Go
    Chair
    Wests Tigers
    speaker
    Scott Dinsdale
    Managing Director
    Accenture
    speaker
    John Lee
    Chief Executive Officer
    Sydney Roosters
    speaker
    Steven Trigg
    Chief Executive Officer
    Carlton FC
  • 12:25Keynote

    Sports Partnerships to Help your Brand Soar Again
    speaker
    Grace Chan
    Head of Brand & Marketing Communications
    Malaysia Airlines
  • 12:55Lunch & Networking

  • 14:00Keynote Interview

    The Ball’s in Our Court - Planning and Executing the 2018 Commonwealth Games
    speaker
    The Hon. Peter Beattie AC
    Chairman
    Gold Coast 2018 Commonwealth Games
  • 14:30Digital Strategy Session

    Digital is Pivotal: Unlocking Revenue Potential and Strategic Advantage

    The continued upheaval of media, content and advertising platforms is seeing digital start to become a major revenue stream for sport. In what ways can organisations big and small use digital to capture more market share? What differentiates a mediocre digital strategy from an outstanding one when it comes to sport? How are sports executives keeping pace with changes in digital media and updating their digital strategies accordingly? As more sports develop their own media products, how are broadcasters responding and digital rights models evolving?

    speaker
    Finn Bradshaw
    Head of Digital
    Cricket Australia
    speaker
    Rebekah Horne
    Chief Digital Officer
    NRL
    speaker
    Jonathan Prosser
    Group General Manager Strategy & Growth
    Cronulla Sharks FC
    speaker
    Karren Rogers
    Head of Media Partnerships
    Facebook
  • 15:20Global Keynote

    The World Game for All - FIFA's Efforts to Support Women's Football
    speaker
    Tatjana Haenni
    Deputy Director, Head of Women's Football
    FIFA (SUI)
  • 15:55Closing Remarks from the Chairman

    speaker
    Andrew Woodward
    Chairman & Host
  • 16:00Close of Summit

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Sponsorship

www.accenture.com/au-en/cmt-index

Media enterprises, disruptors and disrupted alike, continue to be at the nexus of the digital revolution.  Accenture is proud to be the industry’s partner of choice, employing our unique combination of brazen innovation and time-tested consultative and delivery excellence to develop and deliver experiences that entertain, educate and delight local and global audiences.

www.sportspeople.com.au

Established in 1996, Sportspeople was the first agency in Australia to offer a specialised sport recruitment service. Today, Sportspeople remains a highly specialised agency offering a range of recruitment services to the broader sport, fitness and aquatics sector throughout Australia and New Zealand.

www.sponsorshipHQ.com

Sponsorship HQ is a premium sponsorship facilitation service offering a targeted promotion of your organisation and proactive sales services to connect sponsorship opportunities with corporate Australia.

Established in 2004, Sponsorship HQ has one of the biggest networks of brand and marketing professionals in Australia, with access to over 4000 executives through digital and direct marketing. Our full suite of services includes: Sponsorship Sales; Sponsorship Consulting and Strategy; Web listing and advertising; Regular national eNewsletter (‘The Sponsorship Report’).

www.sportspromedia.com

SportsPro is the leading business media company in print, digital and events. Focused on the commercial, political and operational aspects of sport worldwide, the bi-monthly magazine is complimented by manifold sector-specific publications; a comprehensive sports industry website, news app, and a growing portfolio of global events. Offering top-level, behind the scenes insight and in-depth profiling of the industry’s leading figures, SportsPro is an essential tool for executives and investors across every sport and on every continent.

The Business of Sport Summit is exclusively crafted for – and delivered by – Australia’s most senior sports industry executives.

The event offers a powerful business agenda within a sophisticated executive networking environment. Being a sponsor of the 6th annual Business of Sport Summit actively works for you before, during and after the event, increasing your credibility in the minds of sports industry decision makers.

Enhance your market visibility, put your CEO on the programme and gain dedicated face-to-face time with an influential audience at this exciting event.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: angelg@connectevents.com.au

Venue

Swissotel Sydney

68 Market Street Sydney, NSW 2000, Australia
Click Here to View Full Map

Accommodation
To receive a discount on rooms, contact reservations directly on +61 (2) 9238 8870 or groups.sydney@swissotel.com and quote CONN1116

Packages Early Bird Price (ends 9 Dec) Standard Price (from 10 Dec)
1 Delegate $1995 Inc. GST $2495 Inc. GST
4 Delegates (Includes 1 Free) $5985 Inc. GST $7485 Inc. GST
8 Delegates (Includes 2 Free) $11970 Inc. GST $14970 Inc. GST
12 Delegates (Includes 3 Free) $17955 Inc. GST $22455 Inc. GST
Need to convince the boss? Download the Approval Form
  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Events endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Events reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Events reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event. In registering for this event, delegates grant permission to Connect Events to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise team@connectevents.com.au

    Photography and Video

    Connect Events may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Events in any medium to any part of the world.  By attending the event you irrevocably agree to submit your image for reproduction by Connect Events in distributing marketing material and/or video footage of the events.

    Cancellation Policy:
    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email privacy@connectevents.com.au To view our full privacy policy please visit: www.connectevents.com.au/privacy-policy

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – when you book 3 delegates a 4th attends for free. The group booking discount will be calculated by reducing the individual cost of each pass by deducting the free pass from the total booking amount. If you have any questions about how group bookings work, please contact team@connectevents.com.au

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectevents.com.au

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.