21-22 AUGUST 2024
SWISSOTEL SYDNEY
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Welcome

REIMAGINING SPORTING EXCELLENCE

A surge of new energy has taken over the Australian sporting landscape. Fans are closer to their teams than ever before, eagerly anticipating what the next season will bring, and challenging executives to deliver bigger, better, and bolder sporting experiences.

Firmly established as the pinnacle event for Australia’s sport industry, the Business of Sport Summit will be returning in 2024 set to map what lays ahead for our golden decade of sport. Hosting local and international speakers, attendees will share in the challenges and opportunities that this time in history presents.

Why Attend

  • The Business of Sport Summit secures national and global speakers of unmatched quality and immense authority. Our attendees are charged with shaping the conversation, armed with an array of real-time engagement tools.
  • Every session is independently moderated to facilitate candid discussion and debate, and the programme is designed to provide attendees with valuable opportunities to connect in-person on the business that matters.

Gain Access

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30+ Industry Speakers
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2 Powerful Day
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Executive Learning Agenda
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11 Keynotes
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200+ Sports Business Executives
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5-Star Networking Environment
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2024 Speakers

INTERNATIONAL
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Claire Cronin
Chief Marketing Officer

Chelsea Football Club (UK)
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Claire Cronin
Chief Marketing Officer

Chelsea Football Club (UK)
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Nick Hockley
Chief Executive Officer

Cricket Australia
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Nick Hockley
Chief Executive Officer

Cricket Australia
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Matt Carroll
Chief Executive Officer

Australian Olympic Committee
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Matt Carroll
Chief Executive Officer

Australian Olympic Committee
Mr Matt Carroll has been Chief Executive Officer of the Australian Olympic Committee since March 2017 and is a director of the Brisbane 2032 Olympic and Paralympic Games Organising Committee and the Olympic Winter Institute of Australia. He is also a Board Member of the Australian College of Physical Education.

Matt is widely considered one of Australia's most accomplished sports administrators, with over 30 years’ experience in all aspects of sports administration, including as Deputy CEO, Rugby Australia; Executive Director NSW Rugby Union; General Manager, Rugby World Cup 2003; inaugural Head of A-League and Community Football, Football Federation Australia and CEO, Australian Sailing. Matt served as Interim COO and Executive Advisor to Japan Rugby in the early years of preparation for the Rugby World Cup 2019. In voluntary rugby roles he was chair Sydney Rugby Union, a director NSW Rugby Union and Council Member Australian Rugby Union. He played over 250 games with the Mosman Rugby Club and served as its president. Matt was appointed a Member of the Order of Australia in 2004 for services to rugby union, in particular the staging of Rugby World Cup 2003. Prior to his sports career he worked in the construction industry. He holds a Bachelor of Building, UNSW and Grad Dip Sport Management, UTS.
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Alex Hamilton
Chief Event Operations Officer

Tennis Australia
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Alex Hamilton
Chief Event Operations Officer

Tennis Australia
Alex Hamilton is the Chief Event Operations Officer and is responsible for leading the operational delivery of a world class event experience at the Australian Open and Summer of Tennis.

Alex grew up in Ottawa, Canada and came to Australia as backpacker in 2004. She completed law school at University of Melbourne and started her legal career at Gadens before moving on to Hall & Wilcox to support the establishment of their Property, Planning and Construction team.

In 2012, Alex made her move into the world of sports law, taking a role as Legal Counsel at Tennis Australia, where she specialised in media rights, sponsorship and intellectual property, facilitating commercial outcomes while managing commercial risk. Alex subsequently moved out of her legal role into a strategy role with the CEO, where she assisted in the implementation and acceleration of the overall strategic objectives of the organisation. After a few years, Alex moved into the Event Operations team at TA, taking on the role of Head of Event Operations for the AO. She then took on the role of Director of AO Operations, before being appointed into her current role as Chief Events Operations Officer.

Alex has a law degree from the University of Melbourne and an Honours BA in Sociology, with Minors in Psychology and Criminology, from Bishop’s University in Lennoxville, QC.
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Sarah Walsh
Head of AFC Women’s Asian Cup™ 2026 Office

Football Australia
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Sarah Walsh
Head of AFC Women’s Asian Cup™ 2026 Office

Football Australia
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Charlotte Offord
General Manager - Australia and New Zealand

National Football League (NFL)
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Charlotte Offord
General Manager - Australia and New Zealand

National Football League (NFL)
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Clive Dickens
Vice President - Television, Content and Product Development

Optus
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Clive Dickens
Vice President - Television, Content and Product Development

Optus
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Sheila Rasu
Vice President, Marketing & Communications

NBA
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Sheila Rasu
Vice President, Marketing & Communications

NBA
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Laura Kane
Executive Manager of Football

AFL
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Laura Kane
Executive Manager of Football

AFL
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Daryl Kerry
Managing Director

VenuesLive
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Daryl Kerry
Managing Director

VenuesLive
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Ben Slack
Chief Commercial Officer

World Rugby
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Ben Slack
Chief Commercial Officer

World Rugby
Ben Slack is the Chief Commercial Officer of World Rugby, the global sports governing body of rugby union and the organiser of major events such as the Rugby World Cup and other events such as the annual HSBC SVNS Series. Ben and his team are responsible for delivering commercial growth across major revenue streams so that it can be reinvested back into the sport.

Following the recent success of Rugby World Cup 2023 in France, World Rugby turns its attention to the delivery of the next ten years of Rugby World Cup events in England (2025 – women’s), Australia (2027 – men’s and 2029 – women’s) as well as building out a fan-centric rugby business in the US ready for men’s and women’s Rugby World Cups to be hosted there in 2031 and 2033.

Prior to World Rugby, Ben was the Chief Revenue and Experiential Officer of Tennis Australia and played an important role in the development of the Australian Open to the Grand Slam that it is today.

Ben was recognised in the Leaders Under 40 Class of 2021 as part of the Leaders Sports Awards.
INTERNATIONAL
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Julie Uhrman
Co-Founder

Angel City Football Club (US)
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Julie Uhrman
Co-Founder

Angel City Football Club (US)
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Jeremy Loeliger
Commissioner

National Basketball League (NBL)
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Jeremy Loeliger
Commissioner

National Basketball League (NBL)
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Tom Rischbieth
Chief Revenue Officer

Football Australia
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Tom Rischbieth
Chief Revenue Officer

Football Australia
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Jonathon Bernard
Creative and Innovation Director

AFL
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Jonathon Bernard
Creative and Innovation Director

AFL
Jonathon Bernard is an award-winning creative, innovator and storyteller.

As the Creative and Innovation Director at the Australian Football League (AFL), Jonathon oversees how the League utilises both creativity and innovation to grow the fandom of the game.

He is evolving how brands partner with the League to connect and co-create experiences for new fans and those that take a life and death approach.

Prior, Jonathon built the in-house creative and production agency at Asahi Beverages and Carlton & United Breweries (1House), ensuring brands remain relevant with its consumers through content, merchandise and creative.

A career built around creating, connecting and growing brands from the “inside”, Jonathon believes it’s the one percenters that turn experiences into memories.
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Nick Garcia
Commissioner

A - Leagues
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Nick Garcia
Commissioner

A - Leagues
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Cate Hefele
Executive Director

Kayo Sports
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Cate Hefele
Executive Director

Kayo Sports
Cate Hefele is the Executive Director for Kayo Sports, the largest sports streaming business in Australia. In this role she leads Kayo’s product, content, marketing, and long term growth strategy. Cate was previously the Chief of Staff to the CEO at the Foxtel Group, where she led strategic and special projects across the Group. Prior to joining the Foxtel Group, Cate spent the last decade in global sports, media and strategy. She started her career at the National Football League, working across roles in marketing, partnerships and business development at the headquarters in New York before joining McKinsey & Company as a consultant and then manager in the telco and media practice. Cate graduated with Honours from the University of Notre Dame in the United States with degrees in Business (Marketing), and Journalism. She is from Portland, Oregon.
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Adam Thompson
Chief Executive Officer

Pacific Pickleball
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Adam Thompson
Chief Executive Officer

Pacific Pickleball
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Joe Kelly
Chief Executive Officer

Sydney Roosters and Easts Group
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Joe Kelly
Chief Executive Officer

Sydney Roosters and Easts Group
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Will Jago
Chief Marketing & Digital Officer

Australian Olympic Committee
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Will Jago
Chief Marketing & Digital Officer

Australian Olympic Committee
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Marija Simich
Head of Strategy

AFL
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Marija Simich
Head of Strategy

AFL
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Alistair Dobson
General Manager, Big Bash Leagues

Cricket Australia
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Alistair Dobson
General Manager, Big Bash Leagues

Cricket Australia
Alistair was appointed Cricket Australia’s Head of Big Bash Leagues in July 2019 and is responsible for all aspects of League management, strategy and growth across the BBL and WBBL. He joined CA after a 14-year stint at the Australian Football League in a variety of senior roles in marketing, participation, strategy and fan engagement. Alistair holds a Bachelor of Business (Marketing) from Monash University.
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Tom Mottram
General Manager – Operations

Australian Grand Prix Corporation
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Tom Mottram
General Manager – Operations

Australian Grand Prix Corporation
Tom is the General Manager – Operations at the Australian Grand Prix Corporation and is responsible for the oversight and management of two of Australia’s biggest annual global sporting events, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix. Part of the Executive team, Tom’s broad remit includes Venue Operations, Customer Operations, Motorsport, Hospitality Experiences, Safety and Crisis/Emergency Management and Enterprise Risk functions.

Tom has also worked for sports and event agency TLA Worldwide as the Senior Account Manger for Cricket Australia, as well as working for the Victoria Racing Club (VRC) and the Australian Masters Golf.

Tom lead’s a large team of full time and event time staff as well as a broad contractor and supplier workforce. Tom is also responsible for large-scale projects, including the overall venue design and operations of Australia’s biggest pop-up event in a public park for close to 450,000 people across four days of the Formula 1 event. This also includes the end-to-end facilitation of the customer journey, leading the crisis management response relating to the 2020 cancelled Formula 1 event, as well as the facilitation of the events core fundamental deliverables to ensure an enjoyable and safe event for all.

Tom’s responsibility also spans from off-track to on-track where he is responsible for one of the busiest track schedules on the F1 calendar which includes international categories Formula 1, Formula 2 and Formula 3 as well as Australia’s leading motorsport categories in the Australian Supercars and Porsche Carrera Cup.

With over 10 years’ experience at the Australian Grand Prix Corporation, Tom’s passions lie in people leadership and building a united and enjoyable culture within his large and diverse team. Tom’s passion in building a strong team culture and team dynamic is to ensure that the team can all contribute to deliver the team’s mission in ‘creating the ultimate customer experience through operational excellence’.
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Spencer Retallack
Executive General Manager, Customer, Broadcast and Media

Netball Australia
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Spencer Retallack
Executive General Manager, Customer, Broadcast and Media

Netball Australia
Spencer is an experienced executive with nearly 20 years’ experience across the sport, media and entertainment industries.

As Executive General Manager at Netball Australia, Spencer’s portfolio is responsible for driving audience growth and optimising the customer experience across all customer touchpoints; from grassroots participation, the Suncorp Super Netball league and the world champion Australian Diamonds. Spencer also oversees the strategic broadcast relationships which resulted in a ground-breaking broadcast and digital rights deal with the Foxtel Group back in 2022.

Spencer has a unique blend of commercial and customer expertise that enables businesses to identify, adapt and mobilise towards strategic growth initiatives that drive outcomes throughout the whole business.
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Rodica Titeica
Director, Marketing (Australia and New Zealand)

Subway
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Rodica Titeica
Director, Marketing (Australia and New Zealand)

Subway
Director, Marketing for Australia and New Zealand, Rodica joined Subway in January 2020. Rodica brings a wealth of knowledge to this role, with more than 20 years’ experience in marketing roles for many iconic leisure and retail brands both domestically and internationally.

Rodica has a successful track record of leading high performing teams to deliver exceptional marketing results through innovative retail marketing and brand strategies, digital transformation and an integrated media approach.
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Jeremy Kann
Vice President, Global Partnerships - Asia Pacific

The IRONMAN Group
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Jeremy Kann
Vice President, Global Partnerships - Asia Pacific

The IRONMAN Group

sessions


  • 8:30 am
    Registration, Refreshments & Networking
  • 8:55 am
    Opening Remarks from the Chair
  • 9:00 am
    Opening Ministerial Address
  • 9:10 am
    Welcome to Country
  • 9:20 am
    Keynote
  • 9:45 am
    Engagement Session

    Beyond the Stands and Screens: Reimagining the Magic of Fan Engagement

    • What changes in consumer behaviour are impacting growth? How are sports leaders responding to these trends?
    • How are businesses leveraging the combined power digital and physical platforms to enhance the fan loyalty in off-seasons?
    • Where should codes be investing to support and expand its grassroots programmes?
  • 10:30 am
    Keynote
  • 10:55 am
    Partner Keynote
  • 11:20 am
    Morning Refreshments & Networking
  • 11:55 am
    Keynote Interview
  • 12:15 pm
    Partnership Sessions

    Approaching New Dynamics across Sports Partnerships

    • How are different codes navigating the intersection between sports and entertainment within our current media landscape?
    • What does it mean to act beyond traditional advertising models in 2024? What underscores an impactful and iconic partnership identity?
    • How is purpose and consumer value being prioritised across commercial relationships as sporting ecosystems evolve?
  • 1:00 pm
    Keynote
  • 1:25 pm
    Lunch Welcome Remarks
  • 1:35 pm
    Lunch & Networking
  • 2:40 pm
    Diamond Keynote
  • 3:05 pm
    Events Session

    Legacy Builders: The Art and Science of Crafting Magnetic Environments

    • How are sports businesses creatively amplifying the experience of live events for both players and fans?
    • Can our current infrastructure support the growing momentum of sports across Australia?
    • How are different leaders enshrining sustainability and ESG measures throughout the game day experience?
  • 3:50 pm
    Keynote
  • 4:00 pm
    Close of Summit
  • 4:10 pm
    Closing Remarks from the Chair
  • 9:00 am
    Registration, Refreshments & Networking
  • 9:20 am
    Opening remarks from the Chair
  • 9:25 am
    Opening Keynote
  • 9:50 am
    Growth Session

    The Enduring Power of Sport: Cultivating Local Momentum across Global Stages
    • What engagement avenues are leaders prioritising coming off the back of the Olympics?
    • How are media organisations and sports codes working together to elevate the growing popularity of women’s sports?
    • How are codes cultivating strong local connections across its grassroots programmes?

  • 10:35 am
    Sponsor Keynote
  • 11:00 am
    Morning Refreshments & Networking
  • 11:30 am
    Keynote
  • 11:55 am
    Strategy Session

    New Horizons: Tapping into Innovation on Game Day and Beyond

    • What are current data metrics telling us about digital sports fans? Where are we seeing the most interactive traction?
    • Amplifying sports narratives: How are organisations leveraging innovative technologies (such as AI) to tell compelling stories?
    • How are teams weaving the insights from predictive analytics throughout their longer-term strategies?
  • 12:40 pm
    Keynote
  • 1:00 pm
    Concluding Remarks
  • 1:10 pm
    Lunch & Networking
  • 2:15 pm
    Close of Summit
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SPONSORS

sponsor
2023 Gold Partner | kojo.com.au
sponsor
2023 Gold Partner | laligatech.com
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2023 Gold Partner | asf.org.au
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2023 Lunch Partner | bigscreenvideo.com.au
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2023 Associate Partner | geniussports.com
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2023 Associate Partner | flipjersey.com.au
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2023 Associate Partner | sportforall.com.au
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2023 Associate Partner | sportnsw.com.au
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2023 Associate Partner | vicsport.com.au
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KOJO is an award-winning Sports, Experiences and Entertainment company. Our purpose is to captivate global audiences with creativity that influences, entertains, and inspires. We live for the moment when the story completely consumes you.

sponsor

LaLiga Tech is the specialist company created by LaLiga and the technology leaders Globant to reinvent sports and entertainment, offering a unique digital ecosystem of platforms and consultancy services.

sponsor

The Australian Sports Foundation (ASF) is Australia’s national non-profit sports fundraising organisation and charity, and the only organisation in Australia to which donations for sport are tax-deductible. The ASF is committed to enabling an Australian sport system where everyone in Australia, regardless of background, ability or culture, has access to the health and social benefits of sport.

sponsor

We’re Big Screen Video, your true partner in big screen technology. We bring spaces to life through digital installations, from scoreboards to ribbon boards; engaging crowds across APAC.

sponsor

Genius Sports is the official data, technology and broadcast partner, powering the global sports, betting, and media ecosystem, trusted by over 400+ sports organisations, including NFL, EPL, NRL, and AFL.

sponsor

Flip Jersey™ a game-changing promotional clothing innovation revolutionizing Fan engagement. enhancing the war cry For the greatest teams. cementing a sponsor’s brand presence.
Just unzip it and Flip it.

sponsor

CAS is committed to supporting our National Sporting Organisation’s, striving to achieve outcomes in areas of need for the sport industry and broader community; and, to promoting the huge contribution that Sport makes to our nation.

sponsor

Sport NSW is the peak industry body for sport in the state.

Sport NSW is an independent not-for-profit organisation, representing NSW sporting organisations as The Voice of Sport to raise and respond to issues that impact on all levels of sport and to foster the future development of sport in New South Wales.

sponsor

Vicsport’s aim is to get as many people in Victoria engaging in sport and physical activity as possible. We are the peak body for sport and active recreation in the state and work closely with the Victorian Government to promote the many benefits sport has to offer.

Request A Prospectus
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Why Get Involved

Celebrating its 13th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals, the Business of Sport Summit offers unrivalled cut-through.

 

PARTNERSHIP OPPORTUNITIES

Taya Knights
Account Manager
Tel: 0491 114 348
Email: tayak@connectmedia.com

 

GENERAL ENQUIRIES

Tel: 61 2 8004 8590
Email: team@connectmedia.com

Venue/Accommodation Details

  • Venue
  • Accommodation
place

Swissôtel Sydney

Blaxland Ballroom – 68 Market St, Sydney NSW 2000.

Please click here for more venue information.

Accommodation at Swissotel Sydney

Please follow the below instructions, codes and links to book 10% discounted rates from our Best Available Flexible Rate at Swissôtel Sydney directly online.

A credit card guarantee is required and bookings have a 24H cancellation policy.

 

Booking Instructions

Book Now –   Swissôtel Sydney

Pricing and Discounts

Early Bird Registration
(until 24/05/2024)
$1595 + GST
$4785 + GST
Standard Registration
(from 25/05/2024)
$1995 + GST
$5985 + GST

Delegate registration is strictly for in-house Sport Business professionals. Please note, service providers are not permitted to attend through standard registration. If you are a Service Provider to Business Sport professionals, email tayak@connectmedia.com to discuss your involvement.

GENERAL ENQUIRIES

Email: team@connectmedia.com
Tel: 61 2 8004 8590

 

PARTNERSHIP OPPORTUNITIES

Taya Knights – Account Manager
Tel: 0491 114 348
Email: tayak@connectmedia.com

 

We look forward to delivering this event for you.

Register Now

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