Firmly established as the singular agenda-setting event for the Asia-Pacific sports industry, the Business of Sport Summit is returning in 2020 with a refreshed format to guide you through the year ahead.

2019 welcomed international game changers from the Green Bay Packers, Activision Blizzard Esports Leagues, World Rugby, and the Formula One, alongside executives from all of the nation’s peak sporting leagues.

Next year, over 300 of your industry peers and an unrivalled selection of C-Suite speakers will make Melbourne their home for two days on the 15th and 16th of April.

Why attend?

  • For nine years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

Gain access

// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 300+ Executives
// 5 Star networking environment


Matt Carroll AM
Chief Executive Officer
Australian Olympic Committee
Marne Fechner
Chief Executive
Netball Australia
Amanda Laing
National Rugby League
Steve Tew
Fmr Chief Executive Officer
New Zealand Rugby (NZ)
Sam Mathews
Founder & Chief Executive Officer
Fnatic (UK)
Nick Hockley
Chief Executive Officer
ICC T20 World Cup 2020
Victor Cui
Chief Executive Officer
One FC (SNG)
Julian Ogrin
Chief Executive Officer
Kayo Sports
Jeremy Loeliger
National Basketball League
Jodie Hawkins
General Manager
Sydney Sixers
Blake Solly
Chief Executive Officer
South Sydney Rabbitohs
Mark Anderson
Chief Executive Officer
Collingwood Football Club
Gavin Kirkman
Chief Executive Officer
Jill Large
Brand & Sponsorship Manager
Allianz Australia
Georgie Jeffreys
Head of Marketing, Uber Eats-APAC
Nicole Livingston
Head of Women's Football
Australian Football League
Machar Reid
Head of Innovation
Tennis Australia
Paul Doorn
Chief Executive Officer
Venues NSW
Rey Sumaru
General Manager IT & Innovation
Melbourne Cricket Club
Mike Osbourne
General Manager, Technology
Cricket Australia
Dean Armida
Sponsorship & Events Manager
NIB Health Funds
Darren Friedlander
Head of Sponsorships, Events, Community, Marketing Governance & Operations
Darren Birch
General Manager Growth, Digital & Audience
Australian Football League
Professor Hans Westerbeek
Professor of International Sport Business
Greg O’Rourke
Head of Hyundai A-League
Football Federation Australia
Peter Jarmain
Head of Marketing & Brand
Anthony Stoitsis
Senior Performance Analyst
Collingwood Football Club
Ken Maindardis
Senior Vice-President, Content
Getty Images


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What’s Resonating with Sports Fans in 2020?

Fans have unprecedented access to clubs and sports beyond their national borders. As the highly competitive Australian sporting landscape continues to attract new domestic and international entities, and technology and media firms offer a seemingly infinite number of streaming options, your average Australian fan is faced with an enormous amount of choice. We’ll hear how sports consumption is faring against other modes of entertainment, and why 2020 could be a game-changing year for the business of sport.


Creating Iconic Identities Through Business Branding

Sport represents a golden opportunity for brands to align on values and performance – but it takes more than a logo to create a shared identity. We’ll hear from some of Australia’s premier brands and drill down into why they chose the teams or leagues they did, how they modelled the commercial results, and how they connected with a diverse audience united only by their team.


Here or There: From Sofa to Stadium

With a crowded media environment driving broadcasting innovation, administrators are looking to their stadiums as both the problem and solution to boost atmospheres and profits on game day. This session will give you an insight into how industry-leading organisations are reigniting the game day experience, how best to amplify the shared experience of live sport consumption, and the physical and logistical leaps stadiums must take to stay ahead of the game.


From Streams to a Flood: The Big Business of Broadcasting

Broadcasting innovation and generational shifts have radically altered the sports media landscape, as traditional broadcasters and sporting franchises battle with new players for the hearts and minds of fans. This session will show you where broadcasting is heading in 2020, what opportunities exist for traditional sporting franchises to capture new audiences, and how shifting demographic trends will continue to influence sports media in the future.


Full-Time Fans: The Age of 24/7 Supporters

Social media has ushered in a new era of constant support in which power has been reclaimed by the fans. Leagues may have an ‘off-season’, but for the fan who can access content across platforms and timezones, their support never sleeps. This session will discuss how you can improve your engagement with fans on social media, how to deal quickly and authentically with the inevitable misuse of these platforms, and how to capture an audience on their commute, at work, or at home.


Beyond the Final Whistle: Loyalty and the Sporting Fan

Almost half the population will change religion at some stage in their lives. Just 2% of football fans will change their favourite team. In a saturated Australian market in which a majority of consumers have deep allegiances to a finite number of sporting teams, franchises and partnering brands are increasingly looking to diversify their business models in order to capture greater market share. This session will unpack the nature of  Australian sporting fanaticism, how teams and brands have successfully leveraged this loyalty through innovative partnerships to reach new markets, and the tips and tricks on how to win the hearts and wallets of sporting fans from organisations that have done it before.


The Science of Microseconds: How New Technologies are Changing the Game

In an innovate or die environment, sporting and business leaders must be constantly monitoring and investing in the technologies required to ensure their teams and organisations are best equipped to finish first. You’ll hear how industry leaders identify the truly game-changing technologies they need, where you should look in the future to stay ahead of the game, and whether virtual reality is as good as, well, the real thing.




Getty Images is the official photographer or photographic partner to over 80 of the world’s leading sports governing bodies, leagues, and clubs, including the PGA, FIFA, the International Olympic Committee, International Cricket Council, Major League Baseball, UEFA, NASCAR, NBA, Manchester United, Cricket Australia and NZ Rugby Union among many others.

Getty Images’ team of multi-award winning photographers and digital content creators cover over 50,000 sports events a year. Our industry-leading photographic talent, highly experienced operations team, and unparalleled distribution reach means we are uniquely positioned to deliver photographic coverage at any scale, from global events to local clubs.

As a sports body or as brand sponsor, you can also work with us to access or create global photo coverage of sport events – shot by the world’s leading specialised photographers.

Celebrating its 9th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals, the Business of Sport Summit offers unrivalled cut-through.

This event was sold out in 2019

Angel Gomez – Commercial Director
Tel: 02 8090 4363
Email: [email protected]


Melbourne Convention Centre

1 Convention Centre Place

South Wharf, VIC, Australia

Click Here for more venue details


Register Here

Pricing and Discounts Launch Registration
(until 22/11/2019)
Early Bird Registration
(until 14/02/2020)
Standard Registration
(from 15/02/2020)
1 Delegate $1,195 + GST $1,495 + GST $1,795 + GST
4 Delegates (includes 1 FREE) $3,585 + GST $4,485 + GST $5,385 + GST
8 Delegates (includes 2 FREE) $7,170 + GST $8,970 + GST $10,770 + GST
12 Delegates (includes 3 FREE) $10,755 + GST $13,455 + GST $16,155 + GST

Please note if you are a Service Provider to sports professionals, email [email protected] to register.

  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavors to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event when full refunds will be issued. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements. Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video:

    Connect Media and Communications Group Pty Ltd may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media and Communications Group Pty Ltd in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media and Communications Group Pty Ltd in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise [email protected].

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email [email protected]. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/ .

  • FAQ

    Frequently Asked Questions (FAQ)

    What’s included in my delegate pass?

    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.

    Is there a group booking discount?

    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]

    Can I transfer my pass?

    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]

    How do I receive my delegate pass?

    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    Is media registration available?

    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy:

    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    What is a Service Provider?

    A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of sports industry.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Will there be a delegate list available?

    No, Connect Media does not provide delegate lists to attendees