View it here Register today Secure your place today Secure your place today

Welcome

Renewing Resilience

Firmly established as the singular agenda-setting event for Australia’s Sport industry, the Business of Sport Summit is returning in December with renewed ambition to build business resilience. As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Sport leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces shaping the profession, from unleashing the power of fans to digital ecosystems, broadcasting innovation and live experiences, all with the intent of charting a new path to progress.

Why attend?

  • For nine years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.
REGISTER NOW

Gain access

// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 150+ Executives

Speakers


speaker
Craig Tiley
Chief Executive Officer
Tennis Australia
speaker
Matt Carroll AM
Chief Executive Officer
Australian Olympic Committee
speaker
Moya Dodd
Fmr Council Member
FIFA
Chair
Common Goal
speaker
Andrew Abdo
Chief Executive Officer
National Rugby League
speaker
Sam Mathews
Founder & Chief Executive Officer
Fnatic (UK)
speaker
Marne Fechner
Chief Executive
Netball Australia
speaker
Caroline Darcy
Managing Director, Global Head of Sponsorship and Events
Standard Chartered Bank (HK)
speaker
Robert Dalton
Chief Executive Officer
Sport Australia
speaker
Amanda Laing
Chief Commercial Officer
Foxtel
speaker
Hans Westerbeek
Professor of International Sport Business and Head of the Sport Business Insights Group
Victoria University
speaker
Nick Hockley
Interim Chief Executive Officer
Cricket Australia
speaker
Christian Lau
Chief Technology Officer
Los Angeles Football Club (USA)
speaker
Nicole Livingstone
Head of Women's Football
Australian Football League
speaker
Neil Wilson
Chief Executive Officer
Victoria Racing Club
speaker
Peter Kloczko
Vice President, Australia & New Zealand
Ultimate Fighting Championship
speaker
Tracey Scott
General Manager Leagues
Football Federation Australia
speaker
Geraldine Davys
Director, Marketing & Product
Nissan Motor Corporation
speaker
Blake Solly
Chief Executive Officer
South Sydney Rabbitohs
speaker
Jeremy Loeliger
Commissioner
NBL
speaker
Gavin Kirkman
Chief Executive Officer
PGA of Australia
speaker
Jill Large
Brand & Sponsorship Manager
Allianz Australia
speaker
Machar Reid
Head of Innovation
Tennis Australia
speaker
Mike Osbourne
General Manager, Technology
Cricket Australia
speaker
Brad Schultz
General Manager Marketing & Product
Collingwood Football Club
speaker
Dean Armida
Sponsorship & Events Manager
NIB Health Funds
speaker
Chyloe Kurdas
Female Engagement Senior Manager
Golf Australia
speaker
Lewis Martin
Managing Director and Network Head of Sports
Seven Melbourne
speaker
Greg O’Rourke
Head of Leagues
Football Federation Australia
speaker
Rey Sumaru
General Manager IT & Innovation
Melbourne Cricket Club
speaker
Anthony Stoitsis
Senior Performance Analyst
Collingwood Football Club
speaker
David Culbert
General Manager, Marketing, Communications and Community
Commonwealth Games Australia
speaker
Karen Clark
Head of ANZ Sales
Telstra Broadcast Services
header_at_a_glance

Sessions

Download Programme
Save a PDF version of our programme on your device
Tuesday, 1st December 2020
  • 08:40Event Platform Open

  • 08:55Opening Remarks from the Chair

  • 09:00 - 09:25Opening Keynote

    Competing on the World Stage
    Craig Tiley
    Chief Executive Officer
    Tennis Australia
  • 09:30 - 10:15Outlook Session

    What’s Resonating with Sports Fans in 2020?

    Fans have unprecedented access to clubs and sports beyond their national borders. As the highly competitive Australian sporting landscape continues to attract new domestic and international entities, and technology and media firms offer a seemingly infinite number of streaming options, your average Australian fan is faced with an enormous amount of choice. We’ll hear how sports consumption is faring against other modes of entertainment; and why 2020 could be a game-changing year for the business of sport.  

    Greg O’Rourke
    Head of Leagues
    Football Federation Australia
    Marne Fechner
    Chief Executive
    Netball Australia
    Gavin Kirkman
    Chief Executive Officer
    PGA of Australia
    Brad Schultz
    General Manager Marketing & Product
    Collingwood Football Club
  • 10:20 - 10:45Keynote Interview

    Cultivating Sporting Excellence: Australia’s Olympic Journey
    Matt Carroll AM
    Chief Executive Officer
    Australian Olympic Committee
  • 10:45Morning Programme Break

  • 11:15 - 11:35Diamond Keynote

    Tuning Into the Next Generation for Broadcast Media
    Karen Clark
    Head of ANZ Sales
    Telstra Broadcast Services
  • 11:40 - 12:25Partnership Session

    Creating Iconic Identities Through Business Branding

    Sport represents a golden opportunity for brands to align on values and performance – but it takes more than a logo to create a shared identity. We’ll hear from some of Australia’s premier brands and drill down into why they chose the teams or leagues they did; how they modelled the commercial results; and how they connected with a diverse audience united only by their team.

    Dean Armida
    Sponsorship & Events Manager
    NIB Health Funds
    Jill Large
    Brand & Sponsorship Manager
    Allianz Australia
    Geraldine Davys
    Director, Marketing & Product
    Nissan Motor Corporation
  • 12:30 - 12:50Industry Keynote

    NRL in 2020: Changing with the Challenge: Agile Sports Leadership
    Andrew Abdo
    Chief Executive Officer
    National Rugby League
  • 12:50Lunch Programme Break

  • 13:50 - 14:15Global Keynote

    Making Sponsorship Matter
    Caroline Darcy
    Managing Director, Global Head of Sponsorship and Events
    Standard Chartered Bank (HK)
  • 14:20 - 15:05Service Delivery Session

    From Streams to a Flood: The Big Business of Broadcasting

    Broadcasting innovation and generational shifts have radically altered the sports media landscape, as traditional broadcasters and sporting franchises battle with new players for the hearts and minds of fans. This session will show you where broadcasting is heading in 2021, what opportunities exist for traditional sporting franchises to capture new audiences, and how shifting demographic trends will continue to influence sports media in the future.

    Amanda Laing
    Chief Commercial Officer
    Foxtel
    Lewis Martin
    Managing Director and Network Head of Sports
    Seven Melbourne
    Neil Wilson
    Chief Executive Officer
    Victoria Racing Club
  • 15:10 - 15:35Industry Keynote

    Twenty20 in 2020 Delivering on the World Stage
    Nick Hockley
    Interim Chief Executive Officer
    Cricket Australia
  • 15:35Closing Remarks from the Chair

  • 15:40Close of Day One

Wednesday, 2nd December 2020
  • 08:40Event Platform Open

  • 09:10Opening Remarks from the Chair

  • 09:15Trailblazer Keynote Interview

    Seizing the opportunity to reimagine the game-day experience
    Christian Lau
    Chief Technology Officer
    Los Angeles Football Club (USA)
  • 09:45 - 10:30Marketing Session

    Full-Time Fans: The Age of 24/7 Supporters

    Social media has ushered in a new era of constant support in which power has been reclaimed by the fans. Leagues may have an ‘off-season’, but for the fan who can access content across platforms and time zones, their support never sleeps. This session will discuss how you can improve your engagement with fans on social media; how to deal quickly and authentically with the inevitable misuse of these platforms; and how to capture an audience on their commute, at work, or at home.

    Nicole Livingstone
    Head of Women's Football
    Australian Football League
    Peter Kloczko
    Vice President, Australia & New Zealand
    Ultimate Fighting Championship
    David Culbert
    General Manager, Marketing, Communications and Community
    Commonwealth Games Australia
  • 10:30Morning Programme Break

  • 11:00 - 11:30Partner Keynote

  • 11:35 - 12:15Loyalty Session

    Beyond the Final Whistle: Loyalty and the Sporting Fan

    Almost half the population will change religion at some stage in their lives. Just 2% of football fans will change their favourite team. In a saturated Australian market in which a majority of consumers have deep allegiances to a finite number of sporting teams, franchises and partnering brands are increasingly looking to diversify their business models in order to capture greater market share. This session will unpack the nature of Australian sporting fanaticism; how teams and brands have successfully leveraged this loyalty through innovative partnerships to reach new markets; and the tips and tricks on how to win the hearts and wallets of sporting fans from organisations that have done it before.

    Tracey Scott
    General Manager Leagues
    Football Federation Australia
    Blake Solly
    Chief Executive Officer
    South Sydney Rabbitohs
    Chyloe Kurdas
    Female Engagement Senior Manager
    Golf Australia
    Jeremy Loeliger
    Commissioner
    NBL
  • 12:20 - 12:45Innovator Keynote

    Building the New World Sport 
    Sam Mathews
    Founder & Chief Executive Officer
    Fnatic (UK)
  • 12:45Lunch Programme Break

  • 13:40 - 14:00National Keynote

    Building High Performance Organisations, On & Off the Field
    Robert Dalton
    Chief Executive Officer
    Sport Australia
  • 14:10 - 15:00Technology Session

    The Science of Microseconds: How New Technologies are Changing the Game

    In an innovate or die environment, sporting and business leaders must be constantly monitoring and investing in the technologies required to ensure their teams and organisations are best equipped to finish first. You’ll hear how industry leaders identify the truly game-changing technologies they need, where you should look in the future to stay ahead of the game, and whether virtual reality is as good as, well, the real thing.

    Machar Reid
    Head of Innovation
    Tennis Australia
    Rey Sumaru
    General Manager IT & Innovation
    Melbourne Cricket Club
    Mike Osbourne
    General Manager, Technology
    Cricket Australia
    Anthony Stoitsis
    Senior Performance Analyst
    Collingwood Football Club
  • 15:10 - 15:40Mastermind Keynote Interview

    Redesigning Sport for Inclusivity
    Moya Dodd
    Fmr Council Member
    FIFA Chair
    Common Goal
  • 15:40Closing Remarks from the Chair

  • 15:45Close of Summit

REGISTER NOW
header_sessions

Sponsorship

www.marketplacer.com

Marketplacer is a global technology Software as a Service (SaaS) platform which enables our customers to transform into scalable, online marketplaces.

Marketplacer has launched over 70 marketplaces, connecting over 16,000 businesses worldwide. In today’s climate, retailers, brands, distributors, franchises and communities are implementing marketplace strategies that scale beyond physical stores and inventory holdings.

They are implementing strategies such as shipment from drop-ship sellers, adding new categories, third party range extension, consolidating markets and rolling out modern revenue models like recurring memberships. By partnering with Marketplacer, our customers save time and scale faster, beyond the constraints of capital inventory to become the destination for their customers.

Our customers include Western Bulldogs, Fishbrain and BikeExchange. Over 10+ years of marketplace expertise ensures we deliver on our promise: to make it easier to create successful, scalable and limitless online marketplaces by connecting buyers and sellers.

www.telstra.com/broadcastservices

Telstra is a leading telecommunication and technology company offering a wide range of services in Australia and globally. Telstra Broadcast Services brings a dedicated team of media industry professionals and high performance media networks to help securely take live sports content from stadiums to screens.

www.sportforall.com.au

The Confederation of Australian Sport (CAS) was established in 1976 to advance the interests of the Australian sports community and to give the industry a united voice in discussions and negotiations with governments and key stakeholders. Our overriding aim is to contribute to the development of a society in which the social, economic and health benefits of widespread participation in sport and recreation are recognised and valued by all.

www.sportnsw.com.au

The NSW Sport Federation (now trading as Sport NSW) is the industry body for sport in New South Wales.  We are an independent not-for-profit organisation, representing NSW sporting organisations as The Voice of Sport.

The Federation was established in 1991 by New South Wales state sporting organisations, to be the united and collective voice of sport, to raise and respond to issues that impact on all levels of sport and to foster the future development of sport in New South Wales.

www.vicsport.com.au

In simple words – Vicsport’s aim is to get as many people in Victoria engaging in sport and physical activity as possible. We are the peak body for sport and active recreation in the state and work closely with the Victorian Government to promote the many benefits sport has to offer.

For over 30 years Vicsport has provided advice, assistance and support to its members and the broader sports community. Through our extensive network, Vicsport’s constituency includes 16,000 clubs and associations and over 3.9 million participants including paid staff and volunteers who make a significant contribution to the social, physical, mental and economic wellbeing of the Victorian community.

Celebrating its 9th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals, the Business of Sport Summit offers unrivalled cut-through.

This event was sold out in 2019

Jack Martin – Commercial Manager
Tel: 02 8004 3172
Email: [email protected]

Register Here


Pricing and Discounts Standard Registration
1 Digital Pass $495 + GST
5 Digital Passes (1 free) $1,980 + GST
10 Digital Passes (2 free) $3,960 + GST

Please note if you are a Service Provider to sports professionals, email [email protected] to register.

  • Terms & Conditions

    Delegate Pass:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Digital Pass:

    A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.

    Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise [email protected].

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.

    Event Delivery:

    In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email [email protected]. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.

     

  • FAQ

    Frequently Asked Questions (FAQ)

    What’s included in my digital pass?

    A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also provides access to this content and speaker presentations, on demand, for 1 week from the event date. Access must not be shared by multiple user’s or redistributed in any way. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.

    Is there a group booking discount?

    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]

    Can I transfer my pass?

    A digital pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]

    How do I receive my login access details?

    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation.

    Is media registration available?

    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy:

    A full refund less a $150 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    What is a Service Provider?

    A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of sports industry.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Will there be a delegate list available?

    No, Connect Media does not provide delegate lists to attendees