Firmly established as the singular agenda-setting event for Australia’s Sport industry, the Business of Sport Summit is returning in December with renewed ambition to build business resilience. As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Sport leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.
Together, we will interrogate the forces shaping the profession, from unleashing the power of fans to digital ecosystems, broadcasting innovation and live experiences, all with the intent of charting a new path to progress.
// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 150+ Executives
Chief Executive Officer
Craig is recognised as one of Australia’s most innovative and forward thinking chief executives. His charismatic and passionate nature, together with his business acumen, has leveraged him to the forefront of sports administration and the leader behind Australia’s largest and most successful international sporting event.
Craig has been Tournament Director of the Australian Open since 2006 and was appointed CEO of Tennis Australia in 2013. His relationship with the playing group and relentless focus on improvement has transformed the Australian Open into one of the players’ and Australia’s favourite events.
Under his leadership, the not-for-profit organisation’s revenue has tripled in five years to surpass $400 million per annum.
The Australian Open has continually broken attendance records since 2006 and attracted more than 796,000 people from around Melbourne, Victoria and across the globe in 2019 alone. The event delivers more than $347.2 million in economic benefit to the state each year and reaches a global audience of more than 900 million households.
Craig has led the introduction of successful initiatives to shift the trending decline in participation with products such as Hot Shots, adult social play, the rollout of digital platforms to increase court accessibility and affiliation reform. Also under his leadership, Australia’s different coaching groups were unified into a single organisation and the National Court Rebate Scheme leveraged an additional $300 million in local facility investment.
As a founding a Male Champion of Change, Craig is highly passionate about shifting mindsets around gender equality and diversity, both on the tennis court and in the workplace. Craig is also a Board Member of Melbourne International Arts Festival.
Prior to joining Tennis Australia, Craig was Director of Tennis at the University of Illinois, where he led the fastest tennis program turnaround in US collegiate history, breaking a 100 year-old record for most consecutive wins. He twice earned the US National Coach of the Year award, coached several top ten professional players and captained the South African Davis Cup team. His achievements have further been recognised by being elected to the College Tennis Hall of Fame (2010) and Illinois Athletic Hall of Fame (2017).
Craig holds academic degrees in kinesiology, economics and business, has produced two best-selling tennis videos, been a Lieutenant in the Army where he was the sixth ever recipient of South African Army merit award and has served as a keynote speaker and leadership consultant.
Craig is married to Chicago-born Alicia Kawa and they have three children – Weston, Archer and Marlowe.
Chief Executive Officer
Australian Olympic Committee
Originally from the construction industry, Matt Carroll’s career as a sports executive stretches over 24 years’, taking in all aspects of sports administration. He has worked in three sports as a senior manager, including Chief Executive Officer, with roles encompassing grass roots sport development, professional leagues, national and international organisations and global sporting events.
Matt Carroll’s career to date include roles as:
• Rugby Director NSW Rugby Union (1991-1995) – responsible for representative and club rugby.
• General Manager, Rugby Australian Rugby Union (1995-1999) – forefront of establishing the professional game in Australia including setting up Super Rugby and Tri Nations competitions.
• Chief Executive Officer Waratahs and NSW Rugby Union (2000-2001) – successfully led the financial turnaround of the business.
• General Manager Rugby World Cup (2002-2003) – led the team that staged one of the most successful sporting events held in Australia and set the benchmark for future World Cups.
• Inaugural Head of the A-League and Head of Community Football, Football Federation Australia (2004-2006) – establishing Australia’s first fully professional football competition and managing significant changes to the structure of community football and relationship with the professional game.
• Deputy CEO, Australian Rugby Union (2007-2012) – Responsible for rugby’s commercial program, broadcast rights and management of Test and Super Rugby competitions.
• Interim Chief Operating Officer, Japanese Organising Committee for Rugby World Cup 2019 (2013-2014) – based in Tokyo leading the master planning, budget drafting and establishing the organisation structure for the Tournament.
• Chief Executive Officer, Australian Sailing (2014-2017) – led the ground breaking organisational reforms in sport, changing Sailing from a federated model to a national structure to build Sailing’s future sustainability and success.
• Chief Executive Officer of the Australian Olympic Committee May 2017.
Fmr Council Member
Moya Dodd is a Partner at Gilbert + Tobin, and a former vice-captain of the Matildas. She was one of the first few women appointed to the FIFA Executive Committee (2013 -16), after serving on the governing bodies of the Asian Football Confederation (2007-19) and Football Federation Australia (2007 – 17). As one of the first three women on the FIFA’s governing body, Moya became a leading advocate for reform during the crisis that engulfed FIFA in 2015. She led the #womeninFIFA reform campaign, becoming “the driving force in the recent push for women within FIFA” (New York Times) and “one of the most credible and outspoken voices for change within the organization” (Vice Sports). She also worked extensively on human rights issues, including the successful campaign to allow women to play football in the headscarf (hijab) and on the campaign with Iranian women to gain access to stadiums. Moya also promoted human integrity reforms in FIFA and was one of only 3 FIFA ExCo members to return a US$25,000 watch. She is a currently a member of the ICAS (the governing body of the Court of Arbitration for Sport), the IOC Athlete’s Entourage Commission, and FIFA’s Player Status Committee. Moya was educated at Adelaide University where she gained an Honours degree in Law, edited the student newspaper On Dit. She worked as a Judge’s Associate at the Supreme Court, then spent her early career in private practice and in-house legal roles while completing her MBA at the Australian Graduate School of Management (UNSW). She then worked in commercial and consulting roles in the media and telecommunications industries, and is now a Partner in the Competition and Regulation group at Gilbert + Tobin. Moya is the Chair of Common Goal (through which football players can donate 1% of their salary to football programs that enhance the UN Sustainable Development Goals) and serves on the board of Barefoot to Boots (which provides football gear and other essential equipment to Kakuma refugee camp in Kenya). She was listed in World Soccer magazine’s People of the Year in 2013, and named as the overall winner of the AFR Westpac Women of Influence awards and Women’s Health magazine’s Person of Sporting Influence in 2016. She also received the IOC Women and Sport Award 2016 for Oceania, and was listed in Boss’ Top 50 LGBT Executives in Australia. In March 2018, she was named the 7th most powerful woman in international sport (outside the US) by Forbes.
Chief Executive Officer
National Rugby League
Andrew Abdo was appointed Chief Executive Officer of the National Rugby League (NRL) in September 2020. Prior to that Andrew was the NRL’s Chief Commercial Officer for 4 years, primarily responsible for revenue growth. During this period, Andrew led the growth of the game’s total revenues by 12% per annum (growing from $334m in 2015 to $528m in 2019).
Together with Australian Rugby League Commission Chairman Peter V’landys AM, Andrew played a pivotal role both in the NRL becoming the first national sporting code to return to the field following the suspension of the season due to the COVID19 pandemic.
With a background in corporate finance, Andrew has led the commercial growth of the sport through innovations in sponsorship, events and digital experiences, including the creation of Magic Round and establishing an in-house creative agency for partners. He believes sport is about entertainment, about bringing people and communities together, and in helping deliver social change.
South African born, Andrew is a qualified Chartered Accountant, holds an MBA and enjoyed a successful finance career in Johannesburg before he and his family migrated to Sydney in 2012 where he took up a role with Deloitte Australia before joining the NRL.
He is married to Anna, has a daughter, Megan and a son, Anthony. He is a Manly SeaEagles fan, but most of all Andrew is passionate about sport’s ability to have a positive impact in communities.
Founder & Chief Executive Officer
Sam Mathews is the Chief Executive Officer and founder of leading esports brand, Fnatic. An early adopter of what has become one of the most prominent entertainment sector in the world, Mathews launched the brand in 2004, selling his car to send a team to its first competitive gaming event while still attending university. Retaining his position as Chairman of the Board at Fnatic, entrepreneur Mathews went on to found gaming social network UGAME and digital agency for start-ups NEVERBLAND. Returning in 2016 to launch Fnatic’s award-winning line of gaming peripherals GEAR, Mathews was named CEO in early 2019 following a leadership change and significant investment raise. Under Mathew’s leadership over the past 15 years, Fnatic has become one of the largest, most successful esports organisations globally. With offices around the world, an in-house developed line of esports peripherals and apparel and partnerships with world’s most recognisable brands as well as dominating the competitive realm of international leagues, Fnatic has cemented its position as leaders of new world sport.
Appointed Chief Executive of Netball Australia in April 2017, Marne was appointed CEO of Netball World Cup Sydney 2015 and delivered the most commercially successful World Cup in the history of the event, setting new benchmarks for the sport. Formerly Head of Netball Australia’s Commercial, Marketing and Events Team, Marne has more than doubled Netball Australia’s commercial turnover since 2007. She has led and successfully implemented a range of strategic projects, including the national and commercial framework which has seen the national body and eight member organisations work collectively on sponsorship and commercial opportunities for the first time in the sport’s history. Most recently, Marne has played a pivotal role in securing a landmark 5-year broadcast deal with Nine and Telstra; secured the most significant sponsorship investment in female sport in Suncorp, and led the collective bargaining process with the Australian Netball Players Association for the new National Netball League, now known as Suncorp Super Netball. Marne was awarded the Sport Executive of the Year in the 2016 CEO Magazine Awards.
Managing Director, Global Head of Sponsorship and Events
Standard Chartered Bank (HK)
Caroline Darcy is currently Global Head – Sponsorship & Events, Managing Director, Standard Chartered Bank. She has valuable experience in marketing, sponsorship, advertising, PR, media and major events management across the APAC region and globally.
Prior to joining Standard Chartered Bank, She led complex marketing and brand campaigns and was dedicated to promoting brand through important global and regional events and initiatives with Art Basel, The Solomon R. Guggenheim Museum, The Beijing Music Festival, Formula 1and world famous photographer Annie Leibovitz. Caroline was instrumental in the successful re-launch of the UBS brand in 2015 globally.
Before joining UBS, Caroline was General Manager of Marketing for the Australian Grand Prix Corporation. She is recognized in the market place for her commitment to delivering unique value to UBS clients through strategic marketing and sponsorship
Chief Executive Officer
Currently Rob works in the exciting role as Acting Chief Executive of Sport Australia. Sport Australia’s vision is to be the world’s most active sporting nation, known for its integrity, sporting success and world leading sports industry. Rob and his team have the opportunity to work with all sports and abilities across Australia as well as developing programs to get more Australians moving more often. Robs previous role as a Senior Partner at EY in Melbourne allowed him to work with various fast growth private companies and public organizations, ranging from strategy advice to assisting with growth programs, acquisitions, maximizing efficiency, IPOs, and general business advice.
With more than 30 years experience across a range of organizations and industries, he brings a true commercial understanding of complex business issues and most importantly, common sense. Leading engagements for large scale Global Public companies, startups, emerging fast growth companies, and have a significant hands on secondment experience dealing with real operational issues. Rob has also been involved with a number of sporting organisations including as a Director of the Richmond Football Club from 2004 – 2018, Australian Sports Commission Finance and Risk committee, and as Chairman of Hockey Victoria.
Chief Commercial Officer
Amanda is a highly respected media executive with extensive experience across Australia’s free-to-air, broadcast, print, digital and streaming landscape. She has particular expertise in the structuring and negotiation of content rights, commercial development and media mergers and acquisitions. Prior to joining Foxtel, Amanda served in a number of leadership roles at Nine Entertainment Co (Nine). including Group General Counsel and Commercial Director before assuming the position of Managing Director. Amanda has served the boards of a variety of regulatory and commercial organisations in advisory roles as well as holding board positions with Australian media companies and industry bodies, including Nine’s joint venture subscription video on demand business, STAN. Following her long executive career at Nine Entertainment Co., Amanda attended the Stanford University Graduate School of Business and began consulting on a range of strategic media issues and transactions. In March 2018, Amanda joined the Australian Rugby League Commission and in January 2019 she joined the Board of Sport Australia. Amanda is currently Chief Commercial officer at Foxtel. In that role she is responsible for spearheading the company’s content strategy and negotiations across entertainment and drama programming as well as heading up its major partnerships and commercial relationships.
Professor of International Sport Business and Head of the Sport Business Insights Group
Hans Westerbeek was the founding Director of the Institute of Sport, Exercise and Active Living (ISEAL), Dean of the College of Sport and Exercise Science and Pro-Vice Chancellor leading Victoria University’s sport strategy. He is Professor of International Sport Business, and Head of the Sport Business Insights Group at VU and a visiting Professor at the Real Madrid Graduate School, the Free University of Brussels and the Central University of Finance and Economics in Beijing. He is also a Co-Director of the Sport and Recreation Spatial program of research. He has written more than 20 books in sport business, sport management and sport marketing and published more than 300 academic and popular science articles. Hans has consulted to numerous sport organisations including the AFL, Tennis Australia, Cricket Australia, FIFA, and the International Tennis Federation and to governments around the globe including in Australia, India, New Zealand, Belgium, Portugal and the Netherlands.
Interim Chief Executive Officer
Nick has over 12 years’ major event experience having held senior roles with the organising committees of ICC Cricket World Cup 2015 and the London 2012 Olympic and Paralympic Games (LOCOG). At LOCOG, Nick was Head of Commercial Negotiations, where he and his team spent 6 years developing and delivering the London 2012 commercial program, comprising 44 sponsors and contributing approximately $1.2 billion or one-third of the Games budget. At ICC Cricket World Cup 2015, Nick’s role was General Manager, Commercial & Marketing, where he was primarily responsible for marketing, ticketing and hospitality, helping drive total attendance at the tournament of over 1 million fans. In his current role as CEO of the ICC T20 World Cup 2020, Nick oversees a dedicated local organising committee responsible for coordinating all aspects of standalone Women’s and Men’s T20 World Cups, including marketing, ticketing, hospitality, logistics, cricket operations, volunteering and security. Before his work in major events, Nick held senior corporate finance roles at PwC, where he also qualified as a Chartered Accountant.
Chief Technology Officer
Los Angeles Football Club (USA)
As Chief Technology Officer at Los Angeles Football Club (LAFC) and Banc of California Stadium, Christian’s focus is on defining the technical vision of the organization. His primary area of interest is the use of technology to enhance the guest experience, eliminate friction and provide additive experiences for customers. From the beginning of his tenure, Christian has embraced the idea that his organization will try anything once. He has turned Banc of California Stadium into a test facility for partners, prospective partners and technology companies to collaborate on the development of conceptual ideas that have proven to be a guiding force for next generation guest experiences in arenas, stadiums and large venues worldwide.
Head of Women's Football
Australian Football League
Nicole Livingstone began her swimming career at the age of 13 when she joined the Australian swimming team. Livingstone is one of Australia’s most successful swimmers, notably in the field of backstroke, and has seen success on the international stage on numerous occasions. Nicole was in the Australian Swimming Team over 12 years between 1985-96, representing Australia in three Olympic Games. In her Olympic debut in the 1988 Seoul Olympic Games, Nicole competed in the 100m and 200m backstroke, finishing 7thand 5threspectively. In her second Olympic appearance in the 1992 Barcelona games, Livingstone won a bronze medal in the 200m Backstroke, breaking Australia’s 44-year medal drought in women’s backstroke. In her third and last Olympic appearance in 1996 in Atlanta, Nicole experienced her greatest success as she won silver in the 4x100m Medley Relay and bronze in the 4x200m relay.
In conjunction with her Olympic appearances, Livingstone’s efforts in the Commonwealth Games were nothing short of outstanding. Her success included six gold medals, two silver, and one bronze. Furthermore, Livingstone also won four gold, two silver and one bronze in six appearances in the Pan Pacific Championships. On a national level, Nicole remarkably defended 10 consecutive national backstroke titles between 1987-1996 – a record that is still unbroken today. Livingstone retired from her international swimming career in 1996. Nicole was recognised for her incredible success through being awarded an Order of Australia in 1997 as well as an Australian Sports Medal in 2000.
Nicole is also a member of the Victorian Women’s Honour. Furthermore, in 2016, Nicole was historically voted into ‘The Carbine Club’ and in 2017 was announced by the Victorian Government as Chair of the Victorian Institute of Sport. Upon retiring from swimming, Nicole began a long career in media in a variety of roles. Nicole provides sports commentary at events such as the Olympic and Commonwealth Games as well as hosting shows across several broadcasting stations, including Wide World of Sports, Any Given Sunday and The Project. In 2017, Nicole was announced as the AFL’s Head of Women’s Football which includes the responsibility of delivering the AFLW competition. Nicole is a mother to three and along with her sister, Karen Livingstone, founded Ovarian Cancer Australia, after their mother sadly passed away from the disease. She is now patron of the organisation.
Chief Executive Officer
Victoria Racing Club
Mr Neil Wilson was appointed as the VRC’s Chief Executive Officer (CEO) in January 2018. Neil has been a member of the VRC Board since December 2012 and was elected Honorary Treasurer in February 2017, ahead of stepping into the Interim Chief Executive role in June 2017. He remains a member of the Club’s Board in his capacity as CEO. Neil is also a Director of the RSN Board and several other technology and digital start up Boards and Advisory Committees. Neil brings strong CEO experience and a deep understanding of digital strategy and information technology to the businesses he engages with. He has been a keynote speaker at industry and investor forums on several occasions and has regularly presented to Boards and Executive committees on digital and technology directions and the value of an information focus. He has had over 30 years’ experience in Information Technology working in corporate roles and as a founder of his own business (Charter Wilson) which was acquired by ASX listed company Oakton, a leading technology services company which employed over 1,300 people. Neil was the Chief Executive Officer of Oakton for nine years until it was acquired by Dimension Data in 2014. Neil is a Certified Practising Accountant (CPA) and a member of the Australian Computer Society (ACS).
Vice President, Australia & New Zealand
Ultimate Fighting Championship
Peter Kloczko serves as Vice President of Australia and New Zealand at UFC®, the world’s leading mixed martial arts organization. He is responsible for the development of UFC’s brand and business across the two markets, focusing on growing Pay-Per-View sales, managing relationships with local media partners, and cultivating sponsorship and promotional opportunities. Kloczko also helps shape UFC’s live event schedule in Australia and New Zealand and oversees the company’s government affairs and community relations efforts in the region.
Kloczko joined UFC in 2014 as its first employee in the Australia and New Zealand. Among his accomplishments, Kloczko was integral in securing the sanctioning of the sport of mixed martial arts across Australia, lobbying both Victorian and Western Australian state governments to lift its ban on fenced-in enclosures for mixed martial arts competition. He has also played significant roles in delivering successful events across Australia and New Zealand, including two blockbuster stadium events UFC® 193: ROUSEY vs HOLM and UFC® 243: WHITTAKER vs ADESANYA which each setting records for the largest-attended event in UFC history and the highest gate for Melbourne’s Marvel Stadium. Kloczko has led efforts to produce UFC events in strategic partnership with local tourism agencies, leveraging the UFC live event model to deliver positive economic outcomes for host locations.
In 2019, Kloczko negotiated a new multi-year rights agreement with ESPN to broadcast live UFC events and original programming across Australia and New Zealand. As with UFC’s existing long-term media partners Foxtel, Fetch, and SKY in New Zealand, Kloczko manages the relationship with ESPN while also continuing to grow UFC’s own digital platforms, including UFC FIGHT PASS®.
Prior to joining UFC, Kloczko worked as an advisor at Sydney communications consultancy Res Publica (2010-14), specializing in PR, corporate affairs, and government relations for clients including Lion, Unilever, Tough Mudder, Priceline, eBay and UFC.
General Manager Leagues
Football Federation Australia
Tracey Scott is a well-respected sport’s administrator with a professional career in sport which has spanned over 15 years.
Tracey’s experience cuts across both professional and Olympic sports having held various senior roles at Cricket Australia (CA) and Football Federation Australia (FFA), including Senior Legal Counsel and High Performance manager at CA, General Counsel of Regulatory and Integrity at FFA and up until recently, Tracey was a Director of Hockey Australia, having spent 7 years on the Board during a period in which Olympic sports have needed to re-imagine themselves given the growth of professional sport in Australia.
Currently, Tracey is General Manager of Leagues at Football Federation Australia and in particular, leads the Operations and Stakeholder Management Team as well as providing strategic oversight across all four Leagues of Hyundai A-League, Westfield W-League, Foxtel Y-League and the E-League. Tracey also sits on FIFA’s Professional Women’s Football Task Force, being one of only 10 people selected worldwide and is the only professional leagues representative on the Task Force.
Director, Marketing & Product
Nissan Motor Corporation
Geraldine Davys is an experienced marketing and product executive with experience across Australian and global markets. Her expertise has included leading the brand management, marketing communications (including advertising, promotions, sponsorship and public relations), market research, product marketing, distribution channel management, pricing, and customer service across a number of industry sectors including digital and tech, auto, property and financial services.
Her role as Director of Marketing & Product of Nissan is diverse and challenging, with prior roles that have included CMO & Chief Customer Experience Officer of iSelect, Executive Director of Marketing, Product & Customer Experience of General Motors Holden (GMH), GM Brand & Communications at Sensis (Telstra Digital Media) as well as roles across Westpac as Associate Director, Marketing (in their Institutional Bank), Accenture & Lend Lease.
Ms Davys also has a Bachelor of Business (with Honours) from Monash University, and an MBA from the Australian Graduate School of Management (AGSM), University of NSW.
She also has a wonderful husband Paul and 3 very ‘busy’ children Anneka in Year 12, Oliver in Year 9 and Sacha Grade 3.
Chief Executive Officer
South Sydney Rabbitohs
Blake joined the Rabbitohs as Chief Executive Officer in May 2016. The Rabbitohs are Sydney’s biggest NRL club; with Membership of over 30,000, an ambitious Corporate Partnership program and a ground breaking community foundation in Souths Cares. Prior to joining the Rabbitohs, Blake was the General Manager of the Super League, the UK’s premier Rugby League competition with broadcast, sponsorship and event revenues of over £40 million per annum. Blake has also studied at Wharton School of Business and IESE School of Business.
Jeremy Loeliger was appointed General Manager of the National Basketball League from 2015, Chief Executive Officer from 2016, and elevated to the post of Commissioner in 2019. Since that time, Mr Loeliger has overseen the League’s commercial transformation, establishing the foundations for a successful and sustainable future for professional basketball in Australia.
Before joining the NBL, Mr Loeliger was a partner of a national law firm, practising corporate and commercial law with a focus on mergers and acquisitions and capital markets, but also including a successful niche sports law practice.
Mr Loeliger also sits on the Executive Committee of the Victorian Chapter of the
Australia China Business Council, and is a champion of Sino-Australian trade and the important role of sports diplomacy.
Chief Executive Officer
PGA of Australia
Gavin Kirkman was appointed Chief Executive Officer of the PGA of Australia (PGA) in March 2017 and has over 30 years experience in the golf industry. The PGA owns and operates the ISPS HANDA PGA Tour of Australasia and is part of the Federation of Tours and PGA World Alliance that represents over 2800 members. Gavin is committed to innovation and to see the industry collaborate to grow the business of golf through value and experiences. The PGA’s key priority is to grow and develop the game across all areas including women, juniors and inclusion as well as creating player pathways and progression for Australasian Tour Professionals. In 2018, Gavin led the team in partnering with new sponsor Volkswagen to see a new era begin for the Volkswagen Scramble. Gavin’s career has seen him hold senior management roles in areas such as facility, club and resort management, event and commercial management, member services and development, government relations, governance and sports administration. Prior to joining the PGA, Gavin’s past experience includes senior executive roles with globally recognised companies Panasonic, Club Corp, Morgan Stanley and RACV.
Brand & Sponsorship Manager
As Senior Manager, Brand & Partnerships at Allianz, Jill is responsible for Allianz Australia’s brand and strategic partnership programs which include a long-term partnership with Paralympics Australia. Allianz recently extended this relationship by becoming part of The Olympic Partner program with Allianz’s Australian business selected as one of four pilot markets activating the partnership for our customers and staff in advance of the global agreement commencing in 2021.
In previous roles, Jill’s career has included working at companies in Sydney, London and New York across the disciplines of advertising, design and PR. Jill led the campaign management for some of Australia’s biggest accounts such as Telstra, Commonwealth Bank, AUSTAR, Optus and David Jones as well as charities such as Guide Dogs NSW/ACT and Breast Cancer Network Australia.
Head of Innovation
Machar Reid is the Head of Innovation at Tennis Australia. He leads the company’s mission to challenge the sport’s conventional wisdom and status quo. This involves combining a digital ideation and delivery focus within the Tennis Australia’s data-science and equipment incubators as well as an active investment focus in early stage sports technology companies.
Prior to this appointment, Machar served as Tennis Australia’s inaugural High Performance Manager and Sport Science & Medicine Manager from 2008 to 2014. During this time, he helped lead a much-envied athlete development pathway which spawned names like Barty, Kyrgios, Kokkinakis, Popyrin, De Minaur, Duckworth, Hon, and Sharma.
Machar holds an MBA (Deakin University), a PhD (UWA) and is an Adjunct Professor at Victoria University.
General Manager, Technology
As GM of Technology, Mike Osborne is responsible for Australian Cricket’s information systems supporting all levels of the game across Australia. Partnering with Crickets’ other business units, he ensures the national technology environment delivers an outstanding experience for fans, participants, volunteers and employees. Since joining Cricket Australia in 2015, Mike has been responsible for the nationalisation of technology across Cricket Australia and the State & Territory Associations.
Prior to joining Cricket, Mike spent more than 15 years with Deloitte. Starting out in Deloitte Consulting, Mike then joined Deloitte’s global office and held succession of senior roles within Deloitte’s global IT organisation. He served on the Global Technology Executive and CIO Council. Mike’s roles within Deloitte included heading the organisation’s IT strategy group, acting as Director of Operations for global IT operations in Canada, and the global Director of Technology for the Consulting, Tax and Enterprise Risk businesses. Born, raised and educated in Toronto, Canada, Mike now lives in Melbourne with his Australian partner and two daughters.
General Manager Marketing & Product
Collingwood Football Club
Most of Brad’s career has been in the Sports and Entertainment industry, both here and in the UK, for leading sports rights holders and governing bodies. For brands like the English Premier League, ATP, WRC, Turner Broadcasting, Tennis Australia, Cricket Australia, AFL, Telstra and Fox Sports.
Brad loves providing innovative growth strategies that enable brands to add long term value and create new revenue streams.
Brad joined Collingwood Football & Netball Club in November last year as General Manager, Marketing and Product. He and his team are responsible for all aspects of the customer journey with a focus on marketing and product leadership. He specialises in strategy, customer engagement and growth, digital experiences and design thinking.
Sponsorship & Events Manager
NIB Health Funds
Dean is an experienced and results driven marketing professional with a proven track record in the commercial and sports business sector. After holding senior positions within the commercial departments of the Sydney Roosters and Sydney Swans, Dean was appointed by the nib Group in 2017 as Sponsorship & Events Manager in which he oversees the nib Group brand governance, brand sponsorship portfolio and business events. With more than a decade of experience within the industry, Dean is well versed in brand management, leverage of a partnership portfolio, executing brand strategy and implementing marketing solution services to some of the country’s elite rights holders, sporting entities and blue chip brands.
Female Engagement Senior Manager
Chyloe Kurdas has a passion for cultivating cultural change and gender equality through sport. As Golf Australia’s Female Engagement Senior Manager, Chyloe is leading their long term strategy, Vision 2025, to enhance female engagement in golf. She spent a decade at AFL Victoria building the AFLW, combining her skills in health promotion, psychology and education to build award winning high performance sporting programs for adolescent girls that focus on the whole athlete.
Managing Director and Network Head of Sports
Lewis Martin first joined Seven as a Sales Executive in 1994. Mr Martin was appointed Managing Director of Seven Melbourne in 2008 and Network Head of Sport in 2019. He leads the day to day running of Seven Melbourne, and plays a critical role leading sports rights negotiations and broadcast management. Mr Martin is a Board member of the Royal Children’s Hospital Good Friday Appeal, a Director of the Royal Children’s Hospital Foundation, a Director of the Cure for MND Foundation and an advisor to a number of Melbourne based not-for-profit organisations. Mr Martin is a Board member of Racing.com and a member of the Australian Institute of Company Directors.
Head of Leagues
Football Federation Australia
Greg O’Rourke is currently the Head of Leagues for Football Federation Australia (FFA). Greg has been with FFA since 2016, where he manages professional game and operational tasks.
Prior to this Greg worked at PepsiCo for 10+ years as part of the Executive Leadership Team and Operations Director, managing 1500 staff across 7 sites. Greg’s early career in sports saw him lead as President of the Sutherland Shire Football federation from 2008 to 2011, from there he moved to FNSW as Director for a year and then as Chairman until 2016, when he begun his current role at FFA.
General Manager IT & Innovation
Melbourne Cricket Club
An IT professional with over 25 years’ experience in managing Technology and Innovation departments and delivery of Technology projects globally across various environments. Responsible for the Strategic directions, Innovation and operations of the IT & Innovation department and the Smart Stadium Initiative, which includes, a fully Converged Network, Stadium Wide Wi-Fi, IPTV, CCTV, Audio, Video, Broadcasting, Digital Assets / Transformation and Innovative Technologies.
Senior Performance Analyst
Collingwood Football Club
Anthony graduated with a Bachelor of Exercise and Sport Science from RMIT in 2014 and immediately begun work with Collingwood Football Club in 2015 after completing a year long internship whilst studying. After completing a year as their VFL Performance Analyst he was given a full time role with the AFL in 2016. The following year he was promoted to his current role of Senior Performance Analyst, he works closely with the coaching group to make strategic decisions during the week and match day. He also completed his AFL level 2 coaching course and became as Advisory committee member at RMIT for their Exercise and Sport Science program. He hopes to complete his Master of Business Information Technology at RMIT this year, which he started in 2015 as means of expanding his learning.
General Manager, Marketing, Communications and Community
Commonwealth Games Australia
David Culbert is a sports business expert with 20+ years’ experience in building value in sports properties via strategic marketing, communications and community activities.
He knows and understands Australia’s sporting landscape inside out.
David is General Manager – Marketing, Communications and Community at Commonwealth Games Australia. Prior to this role, David was director of Jump Media & Marketing for 21 years, working on a range of strategic marketing, communications and community projects including the 2019 Presidents Cup, Gold Coast 2018 and Melbourne 2006 Commonwealth Games, UCI Track and Road Cycling World Championships, FIG World Gymnastics Championships, Tour of Beijing, Australian Masters Games, Sport Australia Hall of Fame, Amy Gillett Foundation and Run for the Kids.
In addition, David is co-founder and director of Aussie Aths – a health and fitness program for kids based on athletics.
As a long jumper David reached Olympic and World Championship finals and twice won Commonwealth Games silver medals. As a broadcaster David has worked at five Summer Olympic Games, the 2014 & 2018 Winter Olympic Games, six Commonwealth Games, eight World Athletics Championships and nine Australian Open tennis tournaments.
David was a member of the IAAF Television Commission for eight years after a similar term on the Press Commission and is a board member at the Victorian Olympic Council.
Head of ANZ Sales
Telstra Broadcast Services
As the Head of Sales at Telstra Broadcast Services Karen runs the Australia and New Zealand business including strategy, customer management and business development across all products and services.
Her 20+ year career has been dedicated to media technology with expertise covering technologies and business models across traditional linear broadcast to digital/OTT, eSports and gaming, Karen has presented at numerous industry events such as the SVG Summit and METexpo.
Karen is a recent appointment to the SMPTE Board of Managers, holds an MBA Executive from AGSM (UNSW) and a Master of IT from USYD. She is also a ‘Heart of Gold’ award winner with the Victor Change Institute and is raising 2 daughters who continue to be her proudest achievements.
Fans have unprecedented access to clubs and sports beyond their national borders. As the highly competitive Australian sporting landscape continues to attract new domestic and international entities, and technology and media firms offer a seemingly infinite number of streaming options, your average Australian fan is faced with an enormous amount of choice. We’ll hear how sports consumption is faring against other modes of entertainment; and why 2020 could be a game-changing year for the business of sport.
Sport represents a golden opportunity for brands to align on values and performance – but it takes more than a logo to create a shared identity. We’ll hear from some of Australia’s premier brands and drill down into why they chose the teams or leagues they did; how they modelled the commercial results; and how they connected with a diverse audience united only by their team.
Broadcasting innovation and generational shifts have radically altered the sports media landscape, as traditional broadcasters and sporting franchises battle with new players for the hearts and minds of fans. This session will show you where broadcasting is heading in 2021, what opportunities exist for traditional sporting franchises to capture new audiences, and how shifting demographic trends will continue to influence sports media in the future.
Social media has ushered in a new era of constant support in which power has been reclaimed by the fans. Leagues may have an ‘off-season’, but for the fan who can access content across platforms and time zones, their support never sleeps. This session will discuss how you can improve your engagement with fans on social media; how to deal quickly and authentically with the inevitable misuse of these platforms; and how to capture an audience on their commute, at work, or at home.
Almost half the population will change religion at some stage in their lives. Just 2% of football fans will change their favourite team. In a saturated Australian market in which a majority of consumers have deep allegiances to a finite number of sporting teams, franchises and partnering brands are increasingly looking to diversify their business models in order to capture greater market share. This session will unpack the nature of Australian sporting fanaticism; how teams and brands have successfully leveraged this loyalty through innovative partnerships to reach new markets; and the tips and tricks on how to win the hearts and wallets of sporting fans from organisations that have done it before.
In an innovate or die environment, sporting and business leaders must be constantly monitoring and investing in the technologies required to ensure their teams and organisations are best equipped to finish first. You’ll hear how industry leaders identify the truly game-changing technologies they need, where you should look in the future to stay ahead of the game, and whether virtual reality is as good as, well, the real thing.
Marketplacer is a global technology Software as a Service (SaaS) platform which enables our customers to transform into scalable, online marketplaces.
Marketplacer has launched over 70 marketplaces, connecting over 16,000 businesses worldwide. In today’s climate, retailers, brands, distributors, franchises and communities are implementing marketplace strategies that scale beyond physical stores and inventory holdings.
They are implementing strategies such as shipment from drop-ship sellers, adding new categories, third party range extension, consolidating markets and rolling out modern revenue models like recurring memberships. By partnering with Marketplacer, our customers save time and scale faster, beyond the constraints of capital inventory to become the destination for their customers.
Our customers include Western Bulldogs, Fishbrain and BikeExchange. Over 10+ years of marketplace expertise ensures we deliver on our promise: to make it easier to create successful, scalable and limitless online marketplaces by connecting buyers and sellers.
Telstra is a leading telecommunication and technology company offering a wide range of services in Australia and globally. Telstra Broadcast Services brings a dedicated team of media industry professionals and high performance media networks to help securely take live sports content from stadiums to screens.
The Confederation of Australian Sport (CAS) was established in 1976 to advance the interests of the Australian sports community and to give the industry a united voice in discussions and negotiations with governments and key stakeholders. Our overriding aim is to contribute to the development of a society in which the social, economic and health benefits of widespread participation in sport and recreation are recognised and valued by all.
The NSW Sport Federation (now trading as Sport NSW) is the industry body for sport in New South Wales. We are an independent not-for-profit organisation, representing NSW sporting organisations as The Voice of Sport.
The Federation was established in 1991 by New South Wales state sporting organisations, to be the united and collective voice of sport, to raise and respond to issues that impact on all levels of sport and to foster the future development of sport in New South Wales.
In simple words – Vicsport’s aim is to get as many people in Victoria engaging in sport and physical activity as possible. We are the peak body for sport and active recreation in the state and work closely with the Victorian Government to promote the many benefits sport has to offer.
For over 30 years Vicsport has provided advice, assistance and support to its members and the broader sports community. Through our extensive network, Vicsport’s constituency includes 16,000 clubs and associations and over 3.9 million participants including paid staff and volunteers who make a significant contribution to the social, physical, mental and economic wellbeing of the Victorian community.
Celebrating its 9th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.
The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.
As a marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals, the Business of Sport Summit offers unrivalled cut-through.
This event was sold out in 2019
Jack Martin – Commercial Manager
Tel: 02 8004 3172
Email: [email protected]
|Pricing and Discounts||Standard Registration|
|1 Digital Pass||$495 + GST|
|5 Digital Passes (1 free)||$1,980 + GST|
|10 Digital Passes (2 free)||$3,960 + GST|
Please note if you are a Service Provider to sports professionals, email [email protected] to register.
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.
Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.
Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise [email protected].
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.
Frequently Asked Questions (FAQ)
What’s included in my digital pass?
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also provides access to this content and speaker presentations, on demand, for 1 week from the event date. Access must not be shared by multiple user’s or redistributed in any way. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]
Can I transfer my pass?
A digital pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]
How do I receive my login access details?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $150 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
What is a Service Provider?
A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of sports industry.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Will there be a delegate list available?
No, Connect Media does not provide delegate lists to attendees