2019 In Review

The eighth annual Business of Sport Summit confronted speakers and delegates with a candid and ambitious agenda. Over 250 executives from across the entire sport ecosystem gathered to debate the seismic changes unfolding across the domestic and international landscapes.

The congestion of the Australian sporting landscape dwarfs global standards. And now that formidable technology and media titans are vying for scarce consumer attention, franchises must find new ways to inspire the passion and allegiance of fans. The question remains, is there room for everyone to prosper and grow?

Aggregating mammoth crowds for distinctive moments defines the live sports domain. Sport leaders realise that creating shared experiences, shared moments where fans can revel in the spectacle of the unexpected goes to the heart of sport. But the world around these moments is changing. We can now track consumer movements with specificity; touchpoints are littered across the online and real world, digital footprints that map a complex journey. Sport leaders are learning to read this topography and capitalise on data-rich opportunities, leveraging a changing media environment to drive tailored content into specific fan ecosystems. Modern sport franchises need a strategy for leveraging fan curated content and must make concerted efforts to amplify the voices of a community of content creators. There is no better means of understanding consumer consumption behaviour than by empowering fans to create their own content.

Creating unique fan experiences is a consortium of effort – athletes, brands, technology players and broadcast partners are pooling their expertise and creativity to place consumers at the core. Importantly, injury reduction is the gateway to the fan engagement realm; driven by data, we are advancing the welfare of athletes and translating that high-performance insight to heighten fan experiences in real-time.

As a further sign that the landscape is changing, e-sports have attracted formidable fan bases even in their infancy. Now they are commanding the attention of world-leading consumer brands and sport franchises. As purely OTT players uninhibited by traditional broadcasting confines, e-sports giants are penetrating new markets and scaling with incredible pace. E-sport will change the nature or sport, the only question is, how fast?

Why attend?


  • Learn from the exemplary workplace practices of the world’s most successful sporting franchises
  • Discover first hand experiences on new approaches, differentiators and concepts from premier sports thought-leaders
  • Acquire actionable insights for your business in the era of fan empowerment
  • Gain forward insight on advanced analytics, fan engagement and commercial activations
  • Network with a premium audience of your peers, where CEOs talk to CEOs in a five-star environment
  • Discover what the future holds for Australian sports

Gain access

// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 250+ Executives
// 5 Star networking environment

Past Speakers

Paraag Marathe
San Francisco 49ers (USA)
Kate Johnson
Global Head of Sponsorship Marketing
Visa (USA)
Jennifer Storms
Senior Vice President, Global Sports Marketing
PepsiCo (USA)
Tatjana Haenni
Head of Women’s Football
Ian Ayre
Managing Director
Liverpool FC (UK)
Dave Richardson
Chief Executive Officer
Ricardo Fort
Vice President, Global Sports Partnerships
The Coca-Cola Company (USA)
Mark Waller
Executive Vice President of International
National Football League (USA)
Alexandra Willis
Head of Communications, Content & Digital
The All England Lawn Tennis Club (Championships) (UK)
Max Van Den Doel
Global Head Sports Marketing
Adidas (NL)
Will Dean
Chief Executive Officer
Tough Mudder (USA)
Brett Gosper
Chief Executive Officer World Rugby & Managing Director
Rugby World Cup
Gabrielle Valdez Dow
Vice President Marketing & Fan Engagement
Green Bay Packers (USA)
Jack Harari
Vice President - International Partnerships
Activision Blizzard Esports Leagues (USA)
Murray Barnett
Head of Global Sponsorship & Commercial Partnerships
Formula One (UK)
Jean-Marc Pailhol
Head of Global Market Management & Distribution
Allianz SE (GER)
Gerrit Meier
Executive Vice President of International


  • Right of Competition: The Contested State of Australian Sport
  • Echoes and Roars: Activating the Live Experience
  • Tailored Partnerships: Realising the Potential in Sport
  • Minds and Machines: The Technologies Augmenting Sport
  • Earn My Attention: Ushering in a New Era of Fan Engagement
  • Motion in Focus: Finessing Sports Delivery
  • Watchful Eyes: Curating Cultures with Integrity



Catapult is the world leader in elite sports technology, working with over 1800 teams in 35 sports worldwide. Catapult products are designed to optimise performance, mitigate the risk of injury, and quantify return to play.



KORE Software is the global leader in sports and entertainment business management solutions. Our applications help more than 100 Major League teams and 200 universities worldwide harness valuable customer and partner data –  including preferences and behaviors – to create valuable insights, and turn those insights into pow­erful revenue-generating action.

From ticketing and fan engagement to sponsorship to managing suites and premium offerings, KORE offers a complete team of applications that drives sales, streamlines business processes, and takes profitability to a whole new level.


Genius Sports is a global leader in sports data, technology and integrity services. We work in partnership with over 500 sports organisations worldwide including the National Basketball Association, Asian Football Confederation and NBL Australia, providing leading software that enables them to capture, manage and distribute their official sports data.

Through our Integrity Services, we proactively safeguard some of the largest organisations in world sport, including the PGA TOUR and the English Premier League, from the threats of match-fixing and betting-related corruption.


MPower MSL (ASX:MPW) is transforming the sports, leisure and hospitality sectors globally. Some of the world’s iconic sports and entertainment companies and PGAs, rely on MSL every day. We create the systems, that connect every department of a business, from point of sale and club membership to marketing, financials and the workforce to deliver real time visibility on staff levels, customer engagement, profits and revenue. It’s these pieces that work together that turn ordinary moments into extraordinary memories. MSL customers thrive, not just survive. With our solutions, increased customer engagement and loyalty guarantees income growth and sustainability.

Celebrating its 9th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts. A strict screening process and strong delegate focus ensures a senior executive only event to discuss the future of sport in Australia

A unique sponsor format will position you and your brand as a thought leader amongst the decision makers across the sports landscape. From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this audience, before, during and after the event.

The Business of Sport Summit offers unrivalled cut-through with limited sponsor packages to allow you stand out amongst a few.

The forum is an ideal marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals.

Jack Martin – Commercial Manager
Tel: 02 8004 3172
Email:  [email protected]

  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavors to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video:

    Connect Media and Communications Group Pty Ltd may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media and Communications Group Pty Ltd in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media and Communications Group Pty Ltd in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise [email protected].

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email [email protected]. To view our full privacy policy please visit: www.connectmedia.com/privacy-policy/.

  • FAQ

    Frequently Asked Questions (FAQ)

    What’s included in my delegate pass?

    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.

    Is there a group booking discount?

    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]

    Can I transfer my pass?

    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]

    How do I receive my delegate pass?

    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    Is media registration available?

    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy:

    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    What is a Service Provider?

    A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of sports industry.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Will there be a delegate list available?

    No, Connect Media does not provide delegate lists to attendees