20 August 2025 | AMORA HOTEL JAMISON | Sydney

Driving Growth | Deepening Fan Engagement | Delivering Excellence

In today’s dynamic sports landscape, industry leaders are navigating a multitude of complexities all while striving to deliver event experiences that unite the masses. Australia is a global sports juggernaut – and like other businesses – must continue to adapt to thrive and survive in the future.

Join the Business of Sports Summit 2025 and gain actionable insights that address the sports industry’s most pressing challenges to date. Designed with strategy and tactics at its core, the event will equip business leaders with the tools, skills and connections needed to drive business growth, deepen fan engagement and loyalty, all while creating innovative sporting experiences of the future.

2025 Speakers

Kylie Watson-Wheeler

Senior Vice President & Managing Director ANZ

The Walt Disney Company

Shaun Moody

Head of Partnerships

Tennis Australia

Dino Mezzatesta

Group CEO

Cronulla Sharks

Dino is Group Chief Executive Officer with Cronulla Sharks. With more than 35 years’ experience in the corporate travel and leisure markets both domestically and internationally, he has had a lucrative career previously holding CEO positions at Star Sydney and Accor Plus and has extensive experience in aviation, hotel management, sales, marketing & franchise hotels, hospitality, team leadership and setting solid strategic direction.

David Stevenson

Chief Executive Officer

National Basketball League (NBL)

Loretta Johns

Executive General Manager Media, Marketing & Communications

Sydney Swans

Elisa Koch

Head of Data & Analytics

AFL

Elisa has worked as a Data & Analytics leader in the US and Australia in industries spanning finance, FMCG, technology, and sport. Currently, she is the Head of Data and Analytics at the Australian Football League (AFL) which provides a Centre of Excellence for the AFL and all 18 Clubs . She is passionate about leading businesses to be more data driven at all levels of the business. Elisa is a people-first leader passionate about building high-performing teams built on diverse thinking and the ability to bring our authentic selves to work. Elisa serves as an Advisory Board Member for the Institute of Analytic Professionals Australia and is on the board of Spectrum Migrant Resource Centre.

Patrick Millington Buck

Senior Marketing Manager, Commercial Partnerships

Virgin Australia

David Basheer

Chair

Chair
Event Chair
Leading
Speakers
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Insightful
Sessions
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Hours of Learning
and Networking
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Networking
Environment
5

Content by leaders, for leaders

Our cutting-edge content is carefully researched and curated in step with the expertise and insights of Connect Media’s vast network of industry specialists. Timely and uniquely tailored, our content ignites innovation, addresses leading industry challenges, all while delivering the skills and tools needed to achieve business excellence in the future.

Agenda

Wednesday, 20 August 2025
8:40 AM
Registration, Refreshments & Networking
9:05 AM
Opening Remarks from the Chair
9:10 AM
Opening Keynote
9:35 AM
Partnership Session

The Tight Rope of Sports: Activating Partnerships for Development

  • What are sports doing to thrive & survive amidst a competitive landscape? What are the current challenges leaders are facing?
  • How are leaders effectively activating partnerships that engage their fans & communities?
  • What metrics are leaders using to measure the success & ROI of partnerships?
10:15 AM
Keynote
10:35 AM
Partner Keynote
11:00 AM
Morning Refreshments & Networking
11:30 AM
Keynote
11:50 AM
Engagement Session

Mastering the Pulse of Fan Engagement

  • How have consumer behaviours evolved in 2025? How are leaders responding to these trends?
  • How can we use fan databases to connect, interact, & engage with fans? How can loyal & casual fans alike be part of this outreach strategy?
  • How can we improve discoverability & reduce barriers of entry to strengthen the next generation of fans & consumers?
  • As sports grow globally, how can we keep the focus on supporting local sports fans?
12:30 PM
Keynote
12:55 PM
Lunch Welcome Remarks
1:05 PM
Lunch & Networking
2:05 PM
Platinum Keynote
2:25 PM
Innovation Session

Reimagining Game Day Experiences Through Innovation

  • How is technology transforming sporting experiences for fans in 2025? What role has AI played so far?
  • How do we balance tech adoption with experimentation at scale, while maintaining authentic fan experiences?
  • For teams with minimal budgets, how are sports creatively maximising value through venues & resources to drive memorable sporting experiences? ‘Doing more with less?’
  • What advice do you have for leaders looking to stay innovative for the next generation of sports fans?
3:05 PM
Keynote
3:30 PM
Afternoon Refreshments & Networking
4:00 PM
Keynote
4:25 PM
Closing Keynote
4:55 PM
Closing Remarks from the Chair
5:00 PM
Networking Drinks Remarks
5:10 PM
Networking Drinks Reception
6:00 PM
Close of Summit

Event Pricing

SINGLE DELEGATE PASS
SUPER EARLY BIRD

$795+ GST

Super Early bird price valid Until 20/12/2024

EARLY BIRD

$1195 + GST

Early bird price valid Until 23/05/2025

STANDARD

$1395 + GST

5 DELEGATE PASSES INCLUDES 2 FREE
SUPER EARLY BIRD

$2385+ GST

Super Early bird price valid Until 20/12/2024

EARLY BIRD

$3585 + GST

Early bird price valid Until 23/05/2025

STANDARD

$4185 + GST

What’s included in my delegate pass
Access to Full Event Program
Exclusive Networking Opportunities
Executive Insights & Event Content

Delegate registration is strictly for in-house Sport Business professionals. Please note, service providers are not permitted to attend through standard registration. If you are a Service Provider to Business Sport professionals, email lachlanw@connectmedia.com to discuss your involvement.

Registrations will be reviewed for the correct rate, Connect Media reserves the right to refuse entry to anyone not paying the correct rate. Furthermore, we will not be responsible for travel costs if you do not pay the correct rate.

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Our Partners

Become A Partner

Celebrating its 14th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals, the Business of Sport Summit offers unrivalled cut-through.

PARTNERSHIP OPPORTUNITIES

Lachlan Watts
Event Partnership Executive
Tel: 61 420 973 613
Email: lachlanw@connectmedia.com

GENERAL ENQUIRIES

Tel: +61 2 8004 8590
Email: team@connectmedia.com

Venue & Accomodation

amora hotel jamison Sydney

11 Jamison St, Sydney NSW 2000. 

Group Accommodation Special Offer at AMORA HOTEL JAMISON SYDNEY

Join AMORA Direct to receive 10% off all eligible rates and packages. Please visit hotel website here.

FAQS

What’s included in my delegate pass?

A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

Is there a group booking discount?

Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact team@connectmedia.com

Can I transfer my pass?

A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com

How do I receive my delegate pass?

Following the completion of your registration, you will receive an email confirmation. We will contact you via email the day prior to the event with a QR code, to make your arrival as seamless as possible have your QR e-ticket ready and visible on your device.

Is media registration available?

No, this is a closed and confidential event. Media registrations are not available.

Cancellation Policy:

A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.

What is a Service Provider?

A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of the event.

Will there be a delegate list available?

No, Connect Media does not provide delegate lists to attendees.

Fraudulent activities

We’ve been alerted to instances of companies proposing to purchase and sell lists of attendees for our events. Please be assured, we do not engage in the sale or distribution of event-related data. Such companies have no association with us, and we are actively working to halt these deceptive practices.

Regrettably, this type of scam is not uncommon in the media industry. Any information purported to originate from our events and offered by a third party would be completely fabricated. Should you have doubts about the legitimacy of a potential supplier, we urge you to contact us directly.

For any additional questions please contact us on 02 8004 8590 or team@connectmedia.com.

Delegate Pass:

Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

Digital Pass (only applicable for digital events):

A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.

Payment & Discounts:

Only one promotional discount code can be applied per registrant. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.

Registrations will be reviewed for the correct rate, Connect Media reserves the right to refuse entry to anyone not paying the correct rate. Furthermore, we will not be responsible for travel costs if you do not pay the correct rate.

Organiser’s Rights:

Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.

Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise team@connectmedia.com.

Cancellation Policy:

A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should you be provided with a credit note at the discretion of the event organisers, this credit is valid for the specified amount of passes, and not the monetary value. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.

Event Delivery:

In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.

Privacy Disclosure:

We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://dashboard.connectmedia.com/privacy-policy/.

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