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Welcome

Opportunities are erupting across the sports landscape. With technology titans vying for scarce consumer attention, sports leaders are finding new ways to inspire the passion, and allegiance of fans. Backed by unprecedented analytical capabilities, franchises are reflecting the complexity of their fans to usher in a new era of sustained growth.

The 8th Annual Business of Sport Summit is a prestigious event that congregates local and international business leaders from all sectors of the sports industry. Uniting all the key industry stakeholders, it is the ideal platform to unlock the competitive edge to lead and succeed in 2019.

Why attend?

This event features an ambitious, business-focused sports agenda with over 40 C-Suite perspectives from the highest levels of the Sports industry in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from local and international sports executives.

  • Learn from the exemplary workplace practices of the world’s most successful sporting franchises
  • Discover first hand experiences on new approaches, differentiators and concepts from premier sports thought-leaders
  • Acquire actionable insights for your business in the era of fan empowerment
  • Gain forward insight on advanced analytics, fan engagement and commercial activations
  • Network with a premium audience of your peers, where CEOs talk to CEOs in a five-star environment
  • Discover what the future holds for Australian sports

Gain access

// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 250+ Executives
// 5 Star networking environment

Speakers


speaker
Pete Vlastelica
President & Chief Executive Officer
Activision Blizzard Esports Leagues (USA)
speaker
Gabrielle Valdez Dow
Vice President Marketing & Fan Engagement
Green Bay Packers (USA)
speaker
Rüdiger Müller
Head of Digital
FIFA (SUI)
speaker
Murray Barnett
Head of Global Sponsorship & Commercial Partnerships
Formula One (UK)
speaker
Alexandra Willis
Head of Communications, Content & Digital
The All England Lawn Tennis Club (Championships) (UK)
speaker
Alan Gilpin
Chief Operating Officer
World Rugby (IRE)
speaker
Marcos Picallo Aguilar
Innovation Manager
FC Barcelona (ESP)
speaker
Jeremy Loeliger
Chief Executive Officer
National Basketball League
speaker
Andrew Westacott
Chief Executive Officer
Australian Grand Prix Corporation
speaker
Jaimie Fuller
Executive Chairman
SKINS
speaker
Marina Go
Chair
Wests Tigers
speaker
Andrew Abdo
Chief Commercial Officer
National Rugby League
speaker
Mark Falvo
Head of Corporate Strategy, International & Government Relations
Football Federation Australia
speaker
Mike McKenna
Chief Executive Officer
Perth Stadium at VenuesLive
speaker
Michael Osbourne
Head of Technology
Cricket Australia
speaker
Patrick Moloughney
Director of Sports Sales
Seven West Media
speaker
Alex Alderson
Chief Digital Officer
NRL
speaker
Blake Solly
Chief Executive Officer
South Sydney Rabbitohs
speaker
Jodie Hawkins
General Manager
Sydney Sixers
speaker
Daniel Ringland
Head of eSport & Competitive
Riot Games
speaker
Julian Dunne
Head of Marketing & Insights
AFL
speaker
Leigh Russell
Chief Executive Officer
Swimming Australia
speaker
Kim McConnie
Head of Big Bash League
Cricket Australia
speaker
Kevin Stafford
Head of Technology
Rugby Australia
speaker
Simon Hawk
Head of Sponsorship APAC
Etihad Airways
speaker
Craig Phillips
Chief Executive Officer
Commonwealth Games Australia
speaker
Professor Hans Westerbeek
Dean
College of Sport and Exercise Science and the Institute of Sport, Victoria University
speaker
Tanya Gallina
General Manager Strategic Projects
Hawthorn Football Club
speaker
Renee Quirk
Head of Sport Business Affairs
Seven Network
header_at_a_glance

Sessions

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Tuesday 2nd April 2019
  • 08:20Registration, Refreshments & Networking

  • 08:50Opening Remarks from the Chairman

    Professor Hans Westerbeek
    Dean
    College of Sport and Exercise Science and the Institute of Sport, Victoria University
  • 08:55Opening Ministerial Address

  • 09:05Global Keynote

    Remaining at the Cutting Edge of Commercial Innovation
    Gabrielle Valdez Dow
    Vice President Marketing & Fan Engagement
    Green Bay Packers (USA)
  • 09:40Outlook Session

    Right of Competition: The Contested State of Australian Sport

    Economic, social and digital forces are colliding to provoke change in the business of sport. While technological titans with direct access to consumers move through the sports ecosystem, traditional players are reacting to changes in media consumption to reach fans in innovative ways. How are media entities responding to the swelling influence of technological giants? And how is rights distribution strategy changing in pursuit of consumer connections? How is sports consumption faring against other modes of entertainment, and where are the opportunities for creation?

    Leigh Russell
    Chief Executive Officer
    Swimming Australia
    Andrew Abdo
    Chief Commercial Officer
    National Rugby League
    Renee Quirk
    Head of Sport Business Affairs
    Seven Network
  • 10:30Morning Refreshments & Networking

  • 11:05Partner Keynote

  • 11:35Events Session

    Echoes and Roars: Activating the Live Experience

    Consumer demands for personalised, seamless, and secure experiences have passed through the ticket gates into the sporting arena. In order to get fans off the bench and into the game, sport leaders must continue to differentiate and elevate the live experience. In our world of screens, live sport has an escapist appeal – where is the line between augmenting and obstructing that experience through digitisation? From biometrics recognition to electronic fingerprinting, what digital solutions are being adopted to enhance event efficiency and bolster security capabilities? How are events logistics evolving to accommodate the consumer from inception through to delivery?

    Kim McConnie
    Head of Big Bash League
    Cricket Australia
    Craig Phillips
    Chief Executive Officer
    Commonwealth Games Australia
    Daniel Ringland
    Head of eSport & Competitive
    Riot Games
  • 12:25Keynote

    Rugby World Cup 2019 – New Markets, New Opportunities
    Alan Gilpin
    Chief Operating Officer
    World Rugby (IRE)
  • 12:50Lunch & Networking

  • 13:50Global Keynote

    Building a Brand Beyond Racing – Sponsorship at Speed
    Murray Barnett
    Head of Global Sponsorship & Commercial Partnerships
    Formula One (UK)
  • 14:15Sponsorship Session

    Tailored Partnerships: Realising the Potential in Sport

    Sponsorship opportunities are erupting across the sports landscape. New sporting leagues are emerging, mobile is penetrating isolated markets, and brands are learning to reach consumers in their own entertainment ecosystems. How are brands building comprehensive consumer profiles to align with fans through the medium of sport?  And how is technology enabling the delivery of more engaging, creative and relevant sponsored content? To what extent is competition in the broadcasting space informing sponsorship decisions? And how can brands and sporting franchises empower fans to control their own sponsored experience?

    Simon Hawk
    Head of Sponsorship APAC
    Etihad Airways
  • 15:05Industry Keynote

    License for Change: Reengineering the NBL
    Jeremy Loeliger
    Chief Executive Officer
    National Basketball League
  • 15:30Afternoon Refreshments & Networking

  • 16:00Technology & Data Session

    Minds and Machines: The Technologies Augmenting Sport

    Technology is where pressure meets possibility. Inundated with technological choice and tasked with discerning returns from rhetoric, leaders are scanning for advantage while keeping one eye trained on the bottom line. How are business leaders discerning realistic applications for hype-cycle technologies? And how are sports leaders forecasting the profitability of technological investments? How are leaders quantifying and consolidating consumer touchpoints to enrich fan profiles? How are world-leading sport-franchises structured to absorb rapid, unexpected change?

    Michael Osbourne
    Head of Technology
    Cricket Australia
    Kevin Stafford
    Head of Technology
    Rugby Australia
    Tanya Gallina
    General Manager Strategic Projects
    Hawthorn Football Club
    Alex Alderson
    Chief Digital Officer
    NRL
  • 16:50Mastermind Keynote

    The Opportunity of the Changing Esports Landscape
    Pete Vlastelica
    President & Chief Executive Officer
    Activision Blizzard Esports Leagues (USA)
  • 17:20Closing Remarks from the Chairman

    Professor Hans Westerbeek
    Dean
    College of Sport and Exercise Science and the Institute of Sport, Victoria University
  • 17:25Networking Drinks Reception

  • 18:25Close of Day One

Wednesday 3rd April 2019
  • 08:40Registration, Refreshments & Networking

  • 09:00Opening Remarks from the Chairman

    Professor Hans Westerbeek
    Dean
    College of Sport and Exercise Science and the Institute of Sport, Victoria University
  • 09:05Mastermind Keynote

    FIFA and its Digital Transformation and The FIFA 2018 Russia World Cup
    Rüdiger Müller
    Head of Digital
    FIFA (SUI)
  • 09:40Engagement Strategy Session

    Earn My Attention: Ushering in a New Era of Fan Engagement

    Sports fans live in a world of near limitless choice. They are discerning, impassioned, and empowered, and sports leaders are competing for their gaze, attendance and loyalty. How are sport franchises creating opportunities for user-generated content to build a sense of ownership and fidelity to teams? What more can franchises do to engage with consumers in their existing ecosystems and on their own terms? And how are franchises securing the allegiance of fans in emerging markets? How are leaders proliferating consumer insights across the business?

    Mike McKenna
    Chief Executive Officer
    Perth Stadium at VenuesLive
    Julian Dunne
    Head of Marketing & Insights
    AFL
    Mark Falvo
    Head of Corporate Strategy, International & Government Relations
    Football Federation Australia
    Marina Go
    Chair
    Wests Tigers
  • 10:30Morning Refreshments & Networking

  • 11:10Platinum Keynote

  • 11:35Activation Session

    Motion in Focus: Finessing Sports Delivery

    Fan expectations are soaring across the stream to the screen experience. With the consumer’s allegiance won or lost by the smallest of margins, rights holders can’t afford to drop the ball on delivery.  How are sports franchises and content creators leveraging digital and OTT to deliver directly to fans? As TV audiences fragment, what can traditional broadcasters do to solidify their influence in consumer ecosystems? Is investment in the mobile space disproportionate to the increasing prominence of the platform? What can traditional sport franchises learn from large-scale e-sports activations, and vice versa?

    Patrick Moloughney
    Director of Sports Sales
    Seven West Media
    Jodie Hawkins
    General Manager
    Sydney Sixers
  • 12:25International Keynote

    The Theatre of Innovation: Ecosystems for Excellence
    Marcos Picallo Aguilar
    Innovation Manager
    FC Barcelona (ESP)
  • 12:50Lunch & Networking

  • 13:50Industry Keynote

    The Big Picture: Sport as a Vehicle for Change
    Jaimie Fuller
    Executive Chairman
    SKINS
  • 14:15Culture Session

    Watchful Eyes: Curating Cultures with Integrity

    The business of sport unfolds in a high-profile arena where every play is scrutinised by spectators and commercial stakeholders alike. Risk is everywhere, reputation is everything, and business leaders must assume an active role on the cultural frontline for athletes, fans and partnerships to flourish. Given the stature and exposure of athletes on social media, how are franchises striking a balance between personal empowerment and brand control? How can business leaders redirect and realign a franchise’s culture? What initiatives have franchises pursued to fully realise their commitment to diversity? How can leaders manage the ethos of their club when expanding into new markets?

    Blake Solly
    Chief Executive Officer
    South Sydney Rabbitohs
  • 15:05Visionary Keynote

    Realising the Social Media Advantage – Tools, Tactics and Execution
    Alexandra Willis
    Head of Communications, Content & Digital
    The All England Lawn Tennis Club (Championships) (UK)
  • 15:45Closing Remarks from the Chairman

    Professor Hans Westerbeek
    Dean
    College of Sport and Exercise Science and the Institute of Sport, Victoria University
  • 15:50Close of Summit

header_sessions

Sponsorship

Celebrating its 8th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts. A strict screening process and strong delegate focus ensures a senior executive only event to discuss the future of sport in Australia

A unique sponsor format will position you and your brand as a thought leader amongst the decision makers across the sports landscape. From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this audience, before, during and after the event.

The Business of Sport Summit offers unrivalled cut-through with limited sponsor packages to allow you stand out amongst a few.

The forum is an ideal marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: angelg@connectevents.com.au

Venue

Intercontinental, Double Bay
33 Cross St, Sydney NSW 2028

Click here to view full map.

Accommodation

Details to come.

 

 

Packages Early Bird Price Per Delegate (ends 14 Dec) Standard Price Per Delegate
Sports Executive: 1-2 Delegates $1800 + GST $2200 + GST
Sports Executive: 3-5 Delegates $1620 + GST $1980 + GST
Sports Executive: 6-9 Delegates $1440 + GST $1760 + GST
Sports Executive: 10+ Delegates $1260 + GST $1540 + GST

Please note if you are a Service Provider to sports professionals, email angelg@cmgroup.com.au to register.

Need to convince the boss? Download the Approval Form
  • Terms & Conditions

    Connect Events is part of Connect Media Group Pty Ltd

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    All prices quoted are in AUD. Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Group discounts will only be applied on the original order – added delegates will not receive a discount once registration in processed. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media Group endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media Group reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media Group reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video

    Connect Media Group may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media Group in any medium to any part of the world.  By attending the event you irrevocably agree to submit your image for reproduction by Connect Media Group in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise team@cmgroup.com.au

    Cancellation Policy:
    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@cmgroup.com.au To view our full privacy policy please visit: http://www.connectmediagroup.com.au/privacy-policy/

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact team@cmgroup.com.au

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@cmgroup.com.au

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.