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Opportunities are erupting across the sports landscape. With technology titans vying for scarce consumer attention, sports leaders are finding new ways to inspire the passion, and allegiance of fans. Backed by unprecedented analytical capabilities, franchises are reflecting the complexity of their fans to usher in a new era of sustained growth.
Celebrating it 8th year, the Business of Sport Summit is a prestigious event that congregates local and international business leaders from all sectors of the sports industry. Uniting all the key industry stakeholders, it is the ideal platform to unlock the competitive edge to lead and succeed in 2019.
This event features an ambitious, business-focused sports agenda with over 40 C-Suite perspectives from the highest levels of the Sports industry in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from local and international sports executives.
// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 250+ Executives
// 5 Star networking environment
Chief Executive Officer
Todd Greenberg is currently the Chief Executive Officer (CEO) of the National Rugby League (NRL), as well as a director of the Rugby League International Federation and a director of Touch Football Australia. The NRL runs the world’s premier rugby league competition, the Telstra Premiership, comprising 16 men’s teams across Australia and New Zealand. In late 2017, Todd announced an NRL Holden Women’s Premiership would commence in 2018, consisting of four NRL Clubs in the inaugural year (the Broncos, Dragons, Roosters and Warriors.) Outside of domestic competitions, Todd is also responsible for the overall success of both national teams – the Australian Kangaroos (male) and the Harvey Norman Jillaroos (female), together with the success of annual Holden State of Origin men’s and women’s matches. Todd was promoted to CEO in March 2016, having been the NRL’s Head of Football for the previous three years. Prior to his time at the NRL, Todd held several distinguished roles, including six years as CEO of the Canterbury‐Bankstown Bulldogs and seven years as General Manager of Commercial Operations at ANZ Stadium – one of the premier stadiums in Australia and home of the Sydney Olympics in 2000. Todd leads a senior executive team at the NRL who are responsible for delivering one of the most watched and talked about sports in Australia daily, with one of the largest participation footprints of any major sporting code in the country. Among other achievements, Todd has been a passionate Australia Day ambassador since 2010 and is a New South Wales Sports Administrator of the Year recipient. Todd holds a Bachelor of Sports Science degree from the University of New South Wales, together with a Master’s Degree in Sports Management from the University of Technology, Sydney.
President & Chief Executive Officer
Activision Blizzard Esports Leagues (USA)
Pete Vlastelica is the President and CEO of Activision Blizzard Esports Leagues, a division of Activision Blizzard devoted to league-related operations for Blizzard Entertainment’s Overwatch League and Activision’s Call of Duty World League. Pete was instrumental in the launch of the Overwatch League, helping establish the infrastructure, format, and logistics for the inaugural season. He also manages the strategy, planning, and ongoing advancements for the Call of Duty World League. Across both franchises, Pete is focused on operations, expansion, and the development and distribution of brand and partner media rights.
Prior to his current role, Pete served as the Executive Vice President of Digital at FOX Sports, where he focused on content and product development, social media, technology, and the creation of multi-platform content properties. He directed the growth of FOXSports.com and the FOX Sports Go mobile app, where he oversaw the streaming of thousands of live sporting events.
Recognized for his influence in the sports media industry, Vlastelica is a member of Sports Business Journal’s prestigious “Forty Under 40” Class of 2014.
Vlastelica earned an MBA from the Haas School of Business at UC Berkeley, and a Bachelor of Arts in Public Policy from Stanford.
Gabrielle Valdez Dow|
Vice President Marketing & Fan Engagement
Green Bay Packers (USA)
Gabrielle Dow, possessor of 24 years of diverse experience across professional sports, entertainment and venues, is in her fifth year as the Packers’ vice president of marketing and fan engagement.
Dow, who was named to the position on May 12, 2014, oversees the Packers’ retail operations, digital and broadcast, marketing, brand engagement, business research and analytics, and game presentation.
In her four years with the Packers, Dow and her team have enhanced the gameday experience with a variety of new elements in Lambeau Field, including the use of pyrotechnics and a revamped music selection, along with “Get Loud Lambeau,” a fan-engagement campaign that encourages game attendees to support and energize the players and coaches. Dow also introduced a new fan-spirit initiative, “Green and Gold Friday,” enhancing the fan tradition of wearing Packers colors and gear to work, school and in the community each Friday to ramp up support and enthusiasm for the team. Additionally, Dow and her team are leading the Packers’ 100 Seasons celebration of the team’s rich history, which includes the club’s 100th season in 2018 and will be capped by the franchise’s 100th birthday on Aug. 11, 2019.
“Gabrielle has been a great addition to the Packers,” Packers President/CEO Mark Murphy said. “Her experience and new initiatives have been excellent for the organization and our fans. She’s had an immediate impact in revenue areas, including the Packers Pro Shop. We look forward to her continued work in enhancing the connection with our fans and in their experience following and supporting the team.”
Dow joined the Packers from the Baltimore Ravens, where she had served as vice president of marketing for eight years, a position in which she oversaw the team’s marketing, promotions, sponsor activations, brand management, game entertainment and fan-affinity efforts. With the Ravens, Dow created successful fan initiatives such as “Purple,” a first-ever female fan club that has grown to 25,000 members, and launched the Ravens’ own “Purple Friday” campaign, creating an engaging Baltimore tradition that kids and fans of all ages participate in every Friday during the football season.
Dow’s other professional sports experience includes two years (2003-05) with the NHL’s Florida Panthers, where she directed the marketing of hockey, concerts and family entertainment, and four years (1999-2002) with AEG, marketing the NBA’s Los Angeles Lakers, as well as the Staples Center, Kodak Theatre and The Forum.
The 46-year-old Dow was honored as one of Maryland’s Top 100 Women by the Maryland Daily Record in recognition of her professional accomplishments, community leadership and commitment to mentoring. Additionally, in March 2014 she received an Executive Management Award by SmartCEO, an award that honors executives who have gone above and beyond to support and lead their organizations.
Dow also teaches a sports marketing and innovation MBA course to graduate students at St. Norbert College in nearby De Pere, Wis.
Born Oct. 18, 1971, in San Francisco, Dow earned her bachelor’s, MBA and law degrees from the University of Oregon. She and her husband, Jeff, a Port Washington, Wis., native, have maintained strong ties to Wisconsin, as Jeff’s parents live in Port Washington and his extended family runs a dairy farm in Lomira, Wis. The couple has a daughter, Danielle, 13, and a son, Jackson, 9.
Head of Digital
Chief Executive Officer
Peter Campbell has worked in the media industry for over 20 years. He has worked for sporting governing bodies and media companies, including the AFL, Southern Cross Broadcasting, Seven Network and Foxtel. Joining FOX SPORTS as Chief Commercial Officer in 2017, Peter led the negotiations for the 2018 – 2024 Broadcast and Digital Rights negotiations with Cricket Australia, a moment that heralded the end of Channel 9’s four-decade run of cricket coverage. In 2018, he was promoted to Head of FOX SPORTS. As General Manager of AFL Media from 2013 – 2017, Peter was responsible for the AFL’s Digital Media businesses, film archive and photographic business, video licensing/ archive and production business, and commercial advertising and print publications. He was also part of the Executive team which negotiated the 2017 – 2022 Broadcast and Digital Rights agreement with Telstra, News Corporation and the Seven Network. Peter’s career with Foxtel commenced in 1999, where he held a diverse range of roles. As Foxtel’s Executive in Charge of Sport, he negotiated and led the coverage of major international sporting events, such as the Commonwealth and Olympic Games, for which Foxtel was awarded a Logie in 2013 for the Most Outstanding Sporting Broadcast for its coverage of the London Games. During this period, Peter was also involved in the commercial negotiation and implementation of licensed 3rd party channel providers to Foxtel, which included Foxtel’s leading sports channel partners, FOX SPORTS, ESPN, BeIN and Eurosport. He also negotiated the AFL Rights Agreement for Foxtel, for the 2002 – 2006, 2007 – 2011 and 2012 – 2016 periods. From 1997 – 1999, Peter was the General Manager of the Seven Network’s Pan Asian broadcast service, Australia Television.
Head of Global Sponsorship & Commercial Partnerships
Formula One (UK)
Murray is a Sports Marketing professional with over 20 years’ experience in Media, Marketing & Sponsorship worldwide. He has uniquely worked for sports leagues, governing bodies, TV/media companies and sports marketing agencies. Starting out in Italy and Hungary with Orbit and Nethold respectively, Murray worked on two international TV start-ups in marketing, sales and programming capacities. Upon leaving Hungary, he was employed by NBA Europe to manage marketing partnerships & programme development with NBA Broadcast partners. From there he was headhunted by ISL to manage TV accounts for FIBA basketball and Fina swimming.
Amongst ISL TV’s sales portfolio were also IAAF, FIFA and ATP Tennis which Murray sold across a number of European territories. From there, he was asked to join ESPN to launch their European TV Sales operations which included 3 channel brands and over 10,000 hours of content sales. Murray was also part of the launch team for ESPN UK which broadcast English Premier League, Rugby and US Sports for four seasons.
After 11 years at ESPN, Murray was recruited for the role of Chief Commercial Officer at World Rugby, the governing body for the sport. His many responsibilities include all TV sales, content development, sponsorship & commercial agreements, licensing and hospitality. Following the change of ownership at F1, Murray was asked to join the management team as Director of Global Sponsorship & Commercial Partnerships tasked with developing and growing commercial opportunities for partners within F1.
Murray is a Sports Marketing professional with over 20 years’ experience in Media, Marketing & Sponsorship worldwide. Starting his career at a couple of International Pay TV operations, Murray transitioned into sports working for broadcasters, agencies and sporting bodies. He was worked on some of the biggest sporting brands including ATP, FIFA, NBA, ESPN and Rugby World Cup. When Liberty acquired F1, Murray was one of the new team and is responsible for sponsorship and commercial partnerships.
Head of Global Market Management & Distribution
Allianz SE (GER)
Head of Communications, Content & Digital
The All England Lawn Tennis Club (Championships) (UK)
Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that has grown Wimbledon’s global digital audiences to over 30 million, more than doubled commercial return, and is at the heart of the long-term future of the brand.
Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport. A WEF Young Global Shaper, she was named one of the British Interactive Media Association’s (BIMA) 100 for 2018.
Chief Operating Officer
World Rugby (IRE)
Alan Gilpin is the Chief Operating Officer and Head of Rugby World Cup at World Rugby, and is responsible for the day-to-day management of the globally-renowned Rugby World Cup brand, including the preparations and delivery for Rugby World Cup 2019 in Japan and planning for Rugby World Cup 2023 in France.
Previously a lawyer, and with a strong track record in sport and business, Alan has been involved in the management and delivery of Rugby World Cup since 2001 in a number of roles.
Alan joined World Rugby from his previous role as Chief Operating Officer of official hospitality provider, Prestige Ticketing Ltd, where he oversaw the award-winning hospitality programme for the London 2012 Olympic Games. Prior to the London 2012 role, Alan spent nine years with IMG, including responsibility for commercial rights negotiation across Rugby World Cup 2003, 2007 and 2011.
Marcos Picallo Aguilar|
FC Barcelona (ESP)
Lawyer, entrepreneur and a professional in the Sports Industry, nowadays he is managing Barça Innovation Hub Universitas as well as the academic and institutional relations of the Barça Innovation Hub. But before joining FC Barcelona he worked in business development for Formula E and Indy Car Series in the US. He also worked in Marketing & PR in the Orange County SC of the USL in California. As well as collaborating in the formation of FEVeS, the Spanish Federation of Videogames & eSports in collaboration with Chapman Group, a Sports Marketing Agency.
He is also Co-Director of the master’s degree in Sports Management in Legal Skills of ISDE and the Global Executive Master in Sports Management with ESADE Business School, both programs are part of the BIHUB Universitas project.
More recently he joined FC Barcelona to help develop Barça Innovation Hub and lead the Universitas Project.
Bachelor’s in law per the Complutense University of Madrid, diplomate in Marketing per the University Centre Villanueva, master’s in business & Sports Management per the University of California and MBA in Sports Management in the Real Madrid Business School (European University Laureate).
Chief Executive Officer
National Basketball League
Jeremy Loeliger was appointed General Manager of the National Basketball League from 1 July 2015, and Chief Executive Officer from 2016. Since that time Mr Loeliger has overseen the League’s commercial transformation, establishing the foundations for a successful and sustainable future for professional basketball in Australia. Before joining the NBL, Mr Loeliger was a partner of a national law firm, practising corporate and commercial law with a focus on mergers and acquisitions and capital markets, but also including a successful niche sports law practice. Mr Loeliger also sits on the Executive Committee of the Victorian Chapter of the Australia China Business Council, and is a champion of Sino-Australian trade and the important role of sports diplomacy
Chief Commercial Officer
SKINS, Foundation for Sports Integrity
Jaimie Fuller is the Executive Chairman of international sportswear brand, SKINS, and an internationally recognised campaigner for improved sports governance and anti-corruption in sport. He is also the Chairman of the SKINS Foundation for Sports Integrity.
Armed with a brand identity of truth and integrity, and driven by the SKINS ethos, ‘Fuelling the true Spirit of Competition”, Jaimie has taken on sporting giants, unafraid to speak out against the corruption and modern-day slavery he sees behind the 2022 FIFA World Cup stadium developments in Qatar, to the doping scandals plaguing the International Association of Athletics Federations.
Jaimie is the founder of #ChangeCyclingNow which led to initial governance reform following the Lance Armstrong revelations in 2013 and resulted in the deposition of the then-president of Union Cycliste Internationale, Pat McQuaid. He is also the cofounder of #NewFIFANow which has pressured FIFA, its sponsors and broadcasters for fundamental change in the world football governance for more than three years.
Jaimie has been featured across major media mastheads, radio and television in the UK, Europe, USA and Australia and has spoken at public forums and conferences in Australia, Denmark, Ireland, South Africa, Spain, Switzerland, and the USA.
Chief Digital Officer
Alex leads NRL Digital – the NRL’s recently re-launched and fast growing digital network. Alongside his great team, Alex works closely with the Code’s 16 Clubs, two State bodies as well as the NRL’s digital partner, Telstra, and media partners, Nine, Fox Sports and Sky NZ; to engage and grow the NRL’s local, national and international audiences. In his time at the NRL, Alex has also worked across the Code’s broadcast and strategy portfolios. Prior to the NRL, Alex advised national and international media and sports organisations in his capacity as a management consultant and lawyer.
Chief Executive Officer
South Sydney Rabbitohs
Blake joined the Rabbitohs as Chief Executive Officer in May 2016. The Rabbitohs are Sydney’s biggest NRL club; with Membership of over 30,000, an ambitious Corporate Partnership program and a ground breaking community foundation in Souths Cares.
Prior to joining the Rabbitohs, Blake was the General Manager of the Super League, the UK’s premier Rugby League competition with broadcast, sponsorship and event revenues of over £40million per annum. Blake has also studied at Wharton School of Business and IESE School of Business.
Chief Operating Officer
Football Federation Australia
Chief Executive Officer
Sydney Football Club
Danny Townsend was one of the co-founders of sports and entertainment intelligence and measurement agency, Repucom International which was acquired by global research and data company, Nielsen Holdings in 2016. During his time at Repucom and more recently as Global Managing Director of Nielsen Sport, Danny has advised major brands and sporting bodies such as PepsiCo, Emirates Airline, Mastercard, Redbull, the NBA, the NFL, English Premier League and many professional sports franchises on how to maximise returns on sports marketing initiatives. In 2017, Danny returned to Australia to take up the role of Chief Executive Office at Sydney FC where he has overseen significant growth in the clubs corporate partnership base. In 2016, Danny was recognized by Sports Business Journal in the United States as one of the 40 most influential sports executives in the world under 40 and the following year received similar recognition by Leaders in Sport in Europe.
Senior Director, Business Development and Communications
Ultimate Fighting Championship
Head of Technology
As Head of Technology, Mike Osborne is responsible for Australian Cricket’s information systems supporting all levels of the game across Australia. Partnering with Crickets’ other business units, he ensures the national technology environment delivers an outstanding experience for fans, participants, volunteers and employees. Since joining Cricket Australia in 2015, Mike has been responsible for the nationalization of technology across Cricket Australia and the State & Territory Associations. He was appointed Head of Technology for all of Australian Cricket in 2016.
Prior to joining Cricket, Mike spent more than 15 years with Deloitte. Starting out in Deloitte Consulting, Mike then joined Deloitte’s global office and held succession of senior roles within Deloitte’s global IT organization. He served on the Global Technology Executive and CIO Council. Mike’s roles within Deloitte included heading the organisation’s IT strategy group, acting as Director of Operations for global IT operations in Canada, and the global Director of Technology for the Consulting, Tax and Enterprise Risk businesses.
Born, raised and educated in Toronto, Canada, Mike now lives in Melbourne with his Australian partner and two daughters.
Director of Sports Sales
Seven West Media
Head of Community, Player Development and Women’s Football
Football Federation Australia
Emma Highwood is the Head of Community, Football Development and Women’s Football at Football Federation Australia, the largest participation sport in Australia. Emma has worked at FFA for 7 years in different roles, working in game and club development positions, and co-ordinating FFA’s key game development partnerships with State and Territory Member Federations, including the implementation of the National Premier Leagues model. She was the project leader of the MyFootballClub web portal, which is now the biggest sports registration database in Australia. Emma was instrumental in the development and launch of FFA’s Women’s Football Strategy, which sets out to establish football as the most appealing and successful women’s sport in Australia. Emma worked for the English FA developing the game at the grassroots, prior to moving into a role at Sport England and holds an MA in Sports Management from Northumberland University. Football has always been a lifelong passion of Emma’s which was ignited when she started playing at a young age, she went on to play for Millwall, Crystal Palace and Bolton Wanderers. Emma enjoued coaching and had the pleasure of coaching the first ever Australian Women Homeless World Cup team in 2008, an event which is aligned to her own belief that Sport has the potential to change lives.
General Manager of Growth, Digital and Audience
With over 18 years’ experience working in the AFL industry, General Manager of Growth, Digital and Audiences Darren Birch is responsible for the Corporate Revenue, Marketing, Brand, Technology and Product divisions of the Australian Football League. Darren is accountable for generating the AFL’s new revenues streams, including the new commercial opportunities associated with the AFL purchase of Etihad Stadium, continuing to grow the brand equity of the code and acquiring new audiences for the game.
Jodie Hawkins has etched a strong career in sports administration, with over a decade’s experience across a variety of sports and roles. With a drive to inspire and innovate in Australian sport, her personal passion to make a positive impact in people’s lives is core to her approach to the industry. After starting her Communications and Marketing career in Tourism at BridgeClimb, Jodie moved into an Event Management and PR role at the Parramatta Eels before spending four years with the Sydney Roosters in Media and Communications roles. After deciding to move to a PR agency to work with some of the finer things in life – wine, coffee and food – and being lucky enough to work on the launch and the first season of the BBL with the Sydney Sixers, she realised her true passion lay in sport and opened her own business, Active Communications and PR. After two big years running her own business, with a list of clients that included the NRL and FI-TA Sportswear as well as the Sydney Sixers, Jodie was asked to join the Sixers full-time and the rest is fate. After leading the Marketing and Communications for the last few years, Jodie was appointed to the role of General Manager in February 2018 with plans to make the Club the most inspiring in Australian sport.
Head of Marketing & Insights
The last decade has been spent in senior sports marketing roles. I currently head up Marketing at the AFL and was previously head of Marketing at Cricket Australia. Prior to that I ran sponsorship at the Gemba group after being in several senior Marketing and Sales roles at General Motors Holden.
I have been fortunate enough to lead some of Australia’s more innovative sports marketing launches and branding projects. This includes the marketing and brand strategy behind the Big Bash League and eight new BBL sporting teams, the new AFL brand positioning and introduction of the AFL’s fan agenda, Sunday Funday and Super Round programs, AFLX marketing strategy and the highly successful Toyota AFL sponsorship.
I’ve lead some of the country’s most creative, award winning, marketing strategies, including bringing back the “I’d like to see that” AFL campaign and the new AFL “Don’t believe in never campaign”. Focused on business outcomes, they have won effectiveness and creative awards. This includes a best practice digital case study utilised by Facebook globally.
In my time at both Cricket Australia and the AFL I have been part of significant growth, including all time attendances records, revenue growth and large shifts in brand and reputation metrics. I am passionate about building new products, great brands, digital storytelling and content, leading teams and working with smart, committed people.
I have an MBA from the University of NSW and studied Entertainment, Media and Sport at Harvard Business School. I sit on the board of Maccabi Australia.
Chief Executive Officer
Leigh Russell is the Chief Executive Officer of Swimming Australia. The first female to take on this role, she is known for her collaborative leadership style and for building high performance culture. Leigh has previously worked as an Organisational Development Specialist, Board Director, Performance Coach and public speaker/facilitator with qualifications in the arts, teaching, counselling, career counselling and business.
She is an accomplished sports leader, having developed a successful career building, growing and leading across challenging high performance environments, with significant understanding of sport at all levels – athletes, coaches, administrators, members and volunteers through working with different AFL teams, AFL Players Association, Melbourne Vixens, and a number of national and state sporting organisations. She was the first woman to hold a senior executive position within an AFL Club (working across football and administration) and the youngest CEO appointed in Netball Victoria’s history.
Leigh has also run a management consultancy and coaching practice – Inspired Heads, working with sport and corporate organisations around leadership, high performance, governance, building positive cultures and executive coaching. With business partner Bianca Chatfield, she founded ‘The Ignition Project’ – an online leadership and personal development program for women. She serves as Chair of Tennis Victoria’s Nominations Committee, a Director of the State Sport Centres Trust, and is a former Chair of Women’s Health West and Director of AFL SportsReady. She was also the ‘Performance Coach’ on Foxtel’s The Recruit. Leigh is a professional member of the Australian Institute of Company Directors and the Australian Human Resources Institute. Leigh is also a Myers Briggs Practitioner and an Extended DISC® Accredited Consultant and Trainer.
Head of Big Bash League
Kim McConnie joined Cricket Australia after 13 years with Pepsi Co, most recently as Head of Sports Marketing based at global HQ in New York. She is a leader in youth and entertainment marketing with her area of passion being blending the worlds of sport and entertainment.
She spent many years leading high profile initiatives such as the Pepsi Super Bowl Halftime Show, NBA All Star program and pioneering Mobile First approach to Brand & Sports engagement.
Her new challenge is driving the advancement of women’s professional sport which is one of the key attractions that brought her to Cricket Australia where she is now the General Manger of the Women & Men’s Big Bash Leagues (WBBL & BBL).
Head of Technology
Kevin has been the Head of Technology for Rugby Australia for the last 3 years. During his time at Rugby Australia Kevin has overseen the digital transformation to a cloud first approach. Kevin is responsible for all technology requirements across the business from High Performance right through to Grassroots and all of the internal business units. Kevin has delivered numerous projects over his time at Rugby Australia, his highlights being: – High Performance Analytics solution taking all of our data sources (ranging from national programs and all of our state franchises through to all of the elite international competitions in the world) into a single data repository to enable advanced analytics, machine learning and artificial intelligence. – Implementing a single view of the customer through Salesforce CRM that combines all of our consumers purchasing and participation information – Rugby.com.au a fan focused website with latest news, fixtures and results. Kevins current focus is on fan & participant engagement connecting the grassroots community through to the elite level through the use of technology (specifically the Rugby Xplorer platform). Rugby Xplorer is currently in market on IOS and Andriod for the elite level and will be expanding through all levels of the game in January 2019 before being made available on other devices including Voice and OTT. Kevin joined Rugby Australia nearly 7 years ago as a Software Developer and holds a 1st Class BSc (Honours) in Software Engineering. Though from a technical background Kevin states his greatest skill is communication and prides himself on being able to communicate complex technology solutions with non-technical colleagues and stakeholders.
Head of Sponsorship APAC
Chief Executive Officer
Commonwealth Games Australia
Craig Phillips is currently Chief Executive Officer of Commonwealth Games Australia (CGA) (2015 – present).
He served for three years (2016-2018) on the Board of the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) where he was involved in the delivery of the highly successful Gold Coast 2018 Commonwealth Games (GC2018). He was also a member of GOLDOC’s Joint Marketing Committee and Sport and Technical Committee, and the GC2018 Executive Group – a group comprised of the CEOs of the key Games deliver partners.
He has more than 38 years’ experience in the sports industry – locally, nationally and globally. Craig served as a member of the Australian Olympic Committee (AOC) Executive and Olympic Winter Institute of Australia Board for 10 years (2005 to 2014).
From 2005 to 2014, Craig successfully led the AOC’s relationship with its 40 member National Sports Federations, the national network of Institutes of Sport and other peak sporting organisations – both nationally and internationally.
He was involved in the successful planning, management and leadership of 12 Australian Olympic (Summer & Winter) Teams – every Team from Barcelona 1992 to Sochi 2014. Craig’s membership of these Teams saw him become the most capped Olympic Team official in Australian sporting history.
Between 2003 and 2013, Craig served as Convenor of 5 editions of the Australian Youth Olympic Festival – a multi-sport event for young athletes from Australia, Oceania and around the world.
He has been a member of the Oceania National Olympic Committees Executive (2013-2017) and the Association of National Olympic Committees Technical Working Group (2006-2014).
Craig holds a Masters of Business Administration and a Diploma of Teaching (PE).
Professor Hans Westerbeek|
Professor of International Sport Business
Prior to taking on the role of Pro-Vice Chancellor, sport strategy and Dean, College of Sport and Exercise Science in 2013, Professor Hans Westerbeek was the founding Director (January 2010) of the Institute of Sport, Exercise and Active Living (ISEAL).
Professor Westerbeek started his academic career at Deakin University in 1994 in the sport management program. He was also a Senior Research Associate in the Centre for Business Research at Deakin before moving to La Trobe University in 2003. During his time there he held several positions, including Chair of Sport Management and Head of School of Sport, Tourism and Hospitality Management.
He is a past President (and founding Board member) of the Sport Management Association of Australia and New Zealand and of the Netherlands Chamber of Commerce in Australia. He continues to serve as a Chair of Sport Management at the Free University of Brussels (Belgium). He also holds Visiting Professor appointments at the Real Madrid Graduate School, at the European University of Madrid in Spain and at the Central University of Finance and Economics (CUFE) in Beijing, China. He is a member of Club Melbourne and was a founding Board member of Australian Football League (AFL) Europe, the AFL-endorsed governing body in Europe.
Professor Westerbeek co-founded the European Association for Sport Management (EASM) and was a founding member of the European Union’s European Network of Sport Science Institutes.
Professor Westerbeek is an active researcher, corporate facilitator, author and consultant to numerous organisations such as Tennis Australia, FIFA, the AFL, the Australian Sporting Goods Association and the International Tennis Federation, and governments in a variety of countries including Australia, the USA, Malaysia, China, the United Arab Emirates, Belgium, the Netherlands, Brazil, India, Switzerland, New Zealand, Japan and most recently in India and Colombia.
Professor Westerbeek has (co)authored more than 200 scientific, popular science and opinion articles, 23 books and 16 book chapters. His books have been translated in Dutch, Greek, Chinese, Russian and Arabic.
General Manager Strategic Projects
Hawthorn Football Club
Head of Sport Business Affairs
Chief Executive Officer
Gfinity Esports Australia
Dominic has over 20 years’ experience in the sport, entertainment, media and marketing fields, including successful senior management positions with Cricket NSW, Sony Pictures, Glaxo SmithKline and SC Johnson. He was a founding member of the Male Champions of Change Sport and former General Manager of the Sydney Sixers in the BBL and WBBL before making the move into esports in February 2018 and currently CEO Gfinity Esports Australia.
Senior Vice President and Managing Director
Nick Vanzetti is the Managing Director of ESL Australia and VIM Media & Events. A passionate advocate of the eSports community, he has helped shape some of the region’s largest events & leagues. Nick has spent more than 15 years in the games industry, combined with careers in event project management, film & television and games retail management prior to the commencement of his own company, VIM. Having grown the esports & gaming services business over the last 5 years to manage 20 permanent staff, Nick helped steer VIM to become part of the world’s largest esports company in ESL.
Economic, social and digital forces are colliding to provoke change in the business of sport. While technological titans with direct access to consumers move through the sports ecosystem, traditional players are reacting to changes in media consumption to reach fans in innovative ways. How are media entities responding to the swelling influence of technological giants? And how is rights distribution strategy changing in pursuit of consumer connections? How is sports consumption faring against other modes of entertainment, and where are the opportunities for creation?
Consumer demands for personalised, seamless, and secure experiences have passed through the ticket gates into the sporting arena. In order to get fans off the bench and into the game, sport leaders must continue to differentiate and elevate the live experience. In our world of screens, live sport has an escapist appeal – where is the line between augmenting and obstructing that experience through digitisation? From biometrics recognition to electronic fingerprinting, what digital solutions are being adopted to enhance event efficiency and bolster security capabilities? How are events logistics evolving to accommodate the consumer from inception through to delivery?
Sponsorship opportunities are erupting across the sports landscape. New sporting leagues are emerging, mobile is penetrating isolated markets, and brands are learning to reach consumers in their own entertainment ecosystems. How are brands building comprehensive consumer profiles to align with fans through the medium of sport? And how is technology enabling the delivery of more engaging, creative and relevant sponsored content? To what extent is competition in the broadcasting space informing sponsorship decisions? And how can brands and sporting franchises empower fans to control their own sponsored experience?
Technology is where pressure meets possibility. Inundated with technological choice and tasked with discerning returns from rhetoric, leaders are scanning for advantage while keeping one eye trained on the bottom line. How are business leaders discerning realistic applications for hype-cycle technologies? And how are sports leaders forecasting the profitability of technological investments? How are leaders quantifying and consolidating consumer touchpoints to enrich fan profiles? How are world-leading sport-franchises structured to absorb rapid, unexpected change?
Sports fans live in a world of near limitless choice. They are discerning, impassioned, and empowered, and sports leaders are competing for their gaze, attendance and loyalty. How are sport franchises creating opportunities for user-generated content to build a sense of ownership and fidelity to teams? What more can franchises do to engage with consumers in their existing ecosystems and on their own terms? And how are franchises securing the allegiance of fans in emerging markets? How are leaders proliferating consumer insights across the business?
Fan expectations are soaring across the stream to the screen experience. With the consumer’s allegiance won or lost by the smallest of margins, rights holders can’t afford to drop the ball on delivery. How are sports franchises and content creators leveraging digital and OTT to deliver directly to fans? As TV audiences fragment, what can traditional broadcasters do to solidify their influence in consumer ecosystems? Is investment in the mobile space disproportionate to the increasing prominence of the platform? What can traditional sport franchises learn from large-scale e-sports activations, and vice versa?
The business of sport unfolds in a high-profile arena where every play is scrutinised by spectators and commercial stakeholders alike. Risk is everywhere, reputation is everything, and business leaders must assume an active role on the cultural frontline for athletes, fans and partnerships to flourish. Given the stature and exposure of athletes on social media, how are franchises striking a balance between personal empowerment and brand control? How can business leaders redirect and realign a franchise’s culture? What initiatives have franchises pursued to fully realise their commitment to diversity? How can leaders manage the ethos of their club when expanding into new markets?
Catapult is the world leader in elite sports technology, working with over 1800 teams in 35 sports worldwide. Catapult products are designed to optimise performance, mitigate the risk of injury, and quantify return to play.
Regarding your technology session, Igor is a co-founder and was CTO but is now a senior adviser for the company. We’re currently in the process of hiring a new CTO, and probably don’t have anyone appropriate in Melbourne for this event besides our Head of Software. Let me know if that would make sense and I’ll pass on their details.
Celebrating its 8th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts. A strict screening process and strong delegate focus ensures a senior executive only event to discuss the future of sport in Australia
A unique sponsor format will position you and your brand as a thought leader amongst the decision makers across the sports landscape. From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this audience, before, during and after the event.
The Business of Sport Summit offers unrivalled cut-through with limited sponsor packages to allow you stand out amongst a few.
The forum is an ideal marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals.
Angel Gomez – Commercial Director
Tel: 02 8090 4363
Email: [email protected]
|Packages||Standard Price Per Delegate|
|Sports Executive: 1-2 Delegates||$2200 + GST|
|Sports Executive: 3-5 Delegates||$1980 + GST|
|Sports Executive: 6-9 Delegates||$1760 + GST|
|Sports Executive: 10+ Delegates||$1540 + GST|
Please note if you are a Service Provider to sports professionals, email [email protected] to register.
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.
Connect Media and Communication Group Pty Ltd endeavors to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communication Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media and Communication Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
Photography and Video
Connect Media and Communication Group Pty Ltd may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media and Communication Group Pty Ltd in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media and Communication Group Pty Ltd in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise [email protected]
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.
Frequently Asked Questions (FAQ)
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
What is a Service Provider?
A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of sports industry.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Will there be a delegate list available?
No, Connect Media does not provide delegate lists to attendees