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Welcome

Opportunities are erupting across the sports landscape. With technology titans vying for scarce consumer attention, sports leaders are finding new ways to inspire the passion, and allegiance of fans. Backed by unprecedented analytical capabilities, franchises are reflecting the complexity of their fans to usher in a new era of sustained growth.

The 8th Annual Business of Sport Summit is a prestigious event that congregates local and international business leaders from all sectors of the sports industry. Uniting all the key industry stakeholders, it is the ideal platform to unlock the competitive edge to lead and succeed in 2019.

Why attend?

This event features an ambitious, business-focused sports agenda with over 40 C-Suite perspectives from the highest levels of the Sports industry in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from local and international sports executives.

  • Learn from the exemplary workplace practices of the world’s most successful sporting franchises
  • Discover first hand experiences on new approaches, differentiators and concepts from premier sports thought-leaders
  • Acquire actionable insights for your business in the era of fan empowerment
  • Gain forward insight on advanced analytics, fan engagement and commercial activations
  • Network with a premium audience of your peers, where CEOs talk to CEOs in a five-star environment
  • Discover what the future holds for Australian sports

Gain access

// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 250+ Executives
// 5 Star networking environment

Speakers


speaker
Todd Greenberg
Chief Executive Officer
NRL
speaker
Pete Vlastelica
President & Chief Executive Officer
Activision Blizzard Esports Leagues (USA)
speaker
Gabrielle Valdez Dow
Vice President Marketing & Fan Engagement
Green Bay Packers (USA)
speaker
Rüdiger Müller
Head of Digital
FIFA (SUI)
speaker
Murray Barnett
Head of Global Sponsorship & Commercial Partnerships
Formula One (UK)
speaker
Jean-Marc Palihol
Head of Global Market Management & Distribution
Allianz SE (GER)
speaker
Alexandra Willis
Head of Communications, Content & Digital
The All England Lawn Tennis Club (Championships) (UK)
speaker
Alan Gilpin
Chief Operating Officer
World Rugby (IRE)
speaker
Marcos Picallo Aguilar
Innovation Manager
FC Barcelona (ESP)
speaker
Peter Campbell
Chief Executive Officer
Fox Sports
speaker
Andrew Westacott
Chief Executive Officer
Australian Grand Prix Corporation
speaker
Jeremy Loeliger
Chief Executive Officer
National Basketball League
speaker
Andrew Abdo
Chief Commercial Officer
NRL
speaker
Jaimie Fuller
Executive Chairman
SKINS
speaker
Marina Go
Chair
Wests Tigers
speaker
Alex Alderson
Chief Digital Officer
NRL
speaker
Blake Solly
Chief Executive Officer
South Sydney Rabbitohs
speaker
Mark Falvo
Chief Operating Officer
Football Federation Australia
speaker
Mike McKenna
Chief Executive Officer
Perth Stadium at VenuesLive
speaker
Michael Osbourne
Head of Technology
Cricket Australia
speaker
Patrick Moloughney
Director of Sports Sales
Seven West Media
speaker
Emma Highwood
Head of Community, Player Development and Women’s Football
Football Federation Australia
speaker
Darren Birch
General Manager of Growth, Digital and Audience
AFL
speaker
Jodie Hawkins
General Manager
Sydney Sixers
speaker
Julian Dunne
Head of Marketing & Insights
AFL
speaker
Leigh Russell
Chief Executive Officer
Swimming Australia
speaker
Kim McConnie
Head of Big Bash League
Cricket Australia
speaker
Kevin Stafford
Head of Technology
Rugby Australia
speaker
Simon Hawk
Head of Sponsorship APAC
Etihad Airways
speaker
Craig Phillips
Chief Executive Officer
Commonwealth Games Australia
speaker
Professor Hans Westerbeek
Professor of International Sport Business
speaker
Peter Kloczko
Senior Director, Business Development and Communications
Ultimate Fighting Championship
speaker
Tanya Gallina
General Manager Strategic Projects
Hawthorn Football Club
speaker
Renee Quirk
Head of Sport Business Affairs
Seven Network
speaker
Nick Vanzetti
Senior Vice President and Managing Director
ESL Australia
header_at_a_glance

Sessions

Download Programme
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Tuesday 2nd April 2019
  • 08:15Registration, Refreshments & Networking

  • 08:40Opening Remarks from the Chairman

    Professor Hans Westerbeek
    Professor of International Sport Business

  • 08:45Opening Ministerial Address

  • 08:55Opening Keynote

    The NRL Agenda: Integrity, Digitisation and Authentic Engagement
    Todd Greenberg
    Chief Executive Officer
    NRL
  • 09:30Outlook Session

    Right of Competition: The Contested State of Australian Sport

    Economic, social and digital forces are colliding to provoke change in the business of sport. While technological titans with direct access to consumers move through the sports ecosystem, traditional players are reacting to changes in media consumption to reach fans in innovative ways. How are media entities responding to the swelling influence of technological giants? And how is rights distribution strategy changing in pursuit of consumer connections? How is sports consumption faring against other modes of entertainment, and where are the opportunities for creation?

    Leigh Russell
    Chief Executive Officer
    Swimming Australia
    Andrew Abdo
    Chief Commercial Officer
    NRL
    Renee Quirk
    Head of Sport Business Affairs
    Seven Network
    Peter Kloczko
    Senior Director, Business Development and Communications
    Ultimate Fighting Championship
  • 10:15Keynote

    More than a Race: Moving from Motorsports to Media
    Andrew Westacott
    Chief Executive Officer
    Australian Grand Prix Corporation
  • 10:40Morning Refreshments & Networking

  • 11:10Partner Keynote

  • 11:40Events Session

    Echoes and Roars: Activating the Live Experience

    Consumer demands for personalised, seamless, and secure experiences have passed through the ticket gates into the sporting arena. In order to get fans off the bench and into the game, sport leaders must continue to differentiate and elevate the live experience. In our world of screens, live sport has an escapist appeal – where is the line between augmenting and obstructing that experience through digitisation? From biometrics recognition to electronic fingerprinting, what digital solutions are being adopted to enhance event efficiency and bolster security capabilities? How are events logistics evolving to accommodate the consumer from inception through to delivery?

    Kim McConnie
    Head of Big Bash League
    Cricket Australia
    Craig Phillips
    Chief Executive Officer
    Commonwealth Games Australia
    Darren Birch
    General Manager of Growth, Digital and Audience
    AFL
  • 12:30Keynote

    Rugby World Cup 2019 – New Markets, New Opportunities
    Alan Gilpin
    Chief Operating Officer
    World Rugby (IRE)
  • 12:55Lunch & Networking

  • 13:50Global Keynote

    Building a Brand Beyond Racing – Sponsorship at Speed
    Murray Barnett
    Head of Global Sponsorship & Commercial Partnerships
    Formula One (UK)
  • 14:15Sponsorship Session

    Tailored Partnerships: Realising the Potential in Sport

    Sponsorship opportunities are erupting across the sports landscape. New sporting leagues are emerging, mobile is penetrating isolated markets, and brands are learning to reach consumers in their own entertainment ecosystems. How are brands building comprehensive consumer profiles to align with fans through the medium of sport?  And how is technology enabling the delivery of more engaging, creative and relevant sponsored content? To what extent is competition in the broadcasting space informing sponsorship decisions? And how can brands and sporting franchises empower fans to control their own sponsored experience?

    Simon Hawk
    Head of Sponsorship APAC
    Etihad Airways
    Murray Barnett
    Head of Global Sponsorship & Commercial Partnerships
    Formula One (UK)
  • 15:05Keynote

    Influence Marketing with Sport
    Jean-Marc Palihol
    Head of Global Market Management & Distribution
    Allianz SE (GER)
  • 15:30Afternoon Refreshments & Networking

  • 16:00Technology & Data Session

    Minds and Machines: The Technologies Augmenting Sport

    Technology is where pressure meets possibility. Inundated with technological choice and tasked with discerning returns from rhetoric, leaders are scanning for advantage while keeping one eye trained on the bottom line. How are business leaders discerning realistic applications for hype-cycle technologies? And how are sports leaders forecasting the profitability of technological investments? How are leaders quantifying and consolidating consumer touchpoints to enrich fan profiles? How are world-leading sport-franchises structured to absorb rapid, unexpected change?

    Michael Osbourne
    Head of Technology
    Cricket Australia
    Kevin Stafford
    Head of Technology
    Rugby Australia
    Alex Alderson
    Chief Digital Officer
    NRL
  • 16:50International Keynote

    The Theatre of Innovation: Ecosystems for Excellence
    Marcos Picallo Aguilar
    Innovation Manager
    FC Barcelona (ESP)
  • 17:20Closing Remarks from the Chairman

    Professor Hans Westerbeek
    Professor of International Sport Business

  • 17:25Networking Drinks Reception

  • 18:25Close of Day One

Wednesday 3rd April 2019
  • 08:35Registration, Refreshments & Networking

  • 08:55Opening Remarks from the Chairman

    Professor Hans Westerbeek
    Professor of International Sport Business

  • 09:00Global Keynote

    Remaining at the Cutting Edge of Commercial Innovation
    Gabrielle Valdez Dow
    Vice President Marketing & Fan Engagement
    Green Bay Packers (USA)
  • 09:35Engagement Strategy Session

    Earn My Attention: Ushering in a New Era of Fan Engagement

    Sports fans live in a world of near limitless choice. They are discerning, impassioned, and empowered, and sports leaders are competing for their gaze, attendance and loyalty. How are sport franchises creating opportunities for user-generated content to build a sense of ownership and fidelity to teams? What more can franchises do to engage with consumers in their existing ecosystems and on their own terms? And how are franchises securing the allegiance of fans in emerging markets? How are leaders proliferating consumer insights across the business?

    Mike McKenna
    Chief Executive Officer
    Perth Stadium at VenuesLive
    Julian Dunne
    Head of Marketing & Insights
    AFL
    Mark Falvo
    Chief Operating Officer
    Football Federation Australia
    Marina Go
    Chair
    Wests Tigers
  • 10:25Industry Keynote

    License for Change: Reengineering the NBL
    Jeremy Loeliger
    Chief Executive Officer
    National Basketball League
  • 10:50Morning Refreshments & Networking

  • 11:20Platinum Keynote

  • 11:45Activation Session

    Motion in Focus: Finessing Sports Delivery

    Fan expectations are soaring across the stream to the screen experience. With the consumer’s allegiance won or lost by the smallest of margins, rights holders can’t afford to drop the ball on delivery.  How are sports franchises and content creators leveraging digital and OTT to deliver directly to fans? As TV audiences fragment, what can traditional broadcasters do to solidify their influence in consumer ecosystems? Is investment in the mobile space disproportionate to the increasing prominence of the platform? What can traditional sport franchises learn from large-scale e-sports activations, and vice versa?

    Patrick Moloughney
    Director of Sports Sales
    Seven West Media
    Jodie Hawkins
    General Manager
    Sydney Sixers
    Nick Vanzetti
    Senior Vice President and Managing Director
    ESL Australia
    Gabrielle Valdez Dow
    Vice President Marketing & Fan Engagement
    Green Bay Packers (USA)
  • 12:35Mastermind Keynote

    The Opportunity of the Changing Esports Landscape
    Pete Vlastelica
    President & Chief Executive Officer
    Activision Blizzard Esports Leagues (USA)
  • 13:00Lunch & Networking

  • 14:00Mastermind Keynote

    FIFA and its Digital Transformation and The FIFA 2018 Russia World Cup
    Rüdiger Müller
    Head of Digital
    FIFA (SUI)
  • 14:25Culture Session

    Watchful Eyes: Curating Cultures with Integrity

    The business of sport unfolds in a high-profile arena where every play is scrutinised by spectators and commercial stakeholders alike. Risk is everywhere, reputation is everything, and business leaders must assume an active role on the cultural frontline for athletes, fans and partnerships to flourish. Given the stature and exposure of athletes on social media, how are franchises striking a balance between personal empowerment and brand control? How can business leaders redirect and realign a franchise’s culture? What initiatives have franchises pursued to fully realise their commitment to diversity? How can leaders manage the ethos of their club when expanding into new markets?

    Blake Solly
    Chief Executive Officer
    South Sydney Rabbitohs
    Tanya Gallina
    General Manager Strategic Projects
    Hawthorn Football Club
    Emma Highwood
    Head of Community, Player Development and Women’s Football
    Football Federation Australia
  • 15:15Visionary Keynote

    Realising the Social Media Advantage – Tools, Tactics and Execution
    Alexandra Willis
    Head of Communications, Content & Digital
    The All England Lawn Tennis Club (Championships) (UK)
  • 15:55Closing Remarks from the Chairman

    Professor Hans Westerbeek
    Professor of International Sport Business

  • 16:00Close of Summit

header_sessions

Sponsorship

Celebrating its 8th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts. A strict screening process and strong delegate focus ensures a senior executive only event to discuss the future of sport in Australia

A unique sponsor format will position you and your brand as a thought leader amongst the decision makers across the sports landscape. From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this audience, before, during and after the event.

The Business of Sport Summit offers unrivalled cut-through with limited sponsor packages to allow you stand out amongst a few.

The forum is an ideal marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email:  [email protected]

Venue

Intercontinental, Double Bay
33 Cross St, Sydney NSW 2028

Click here to view full map.

Accommodation

Details to come.

 

 

Packages Early Bird Price Per Delegate (ends 14 Dec) Standard Price Per Delegate
Sports Executive: 1-2 Delegates $1800 + GST $2200 + GST
Sports Executive: 3-5 Delegates $1620 + GST $1980 + GST
Sports Executive: 6-9 Delegates $1440 + GST $1760 + GST
Sports Executive: 10+ Delegates $1260 + GST $1540 + GST

Please note if you are a Service Provider to sports professionals, email [email protected] to register.

Need to convince the boss? Download the Approval Form
  • FAQ

    Frequently Asked Questions (FAQ)

     

    What’s included in my delegate pass?

    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.

     

    Is there a group booking discount?

    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]

     

    Can I transfer my pass?

    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]

     

    How do I receive my delegate pass?

    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

     

    Is media registration available?

    No, this is a closed and confidential event. Media registrations are not available.

     

    Cancellation Policy:

    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

     

    What is a Service Provider?

    A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of sports industry.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

     

    Will there be a delegate list available?

    No, Connect Media does not provide delegate lists to attendees