10-11 August 2021
RACV Club Melbourne
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Welcome

RENEWING RESILIENCE

Firmly established as the singular agenda-setting event for Australia’s Sport industry, the Business of Sport Summit is returning in August with renewed ambition to build business resilience.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Sport leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces shaping the profession, from unleashing the power of fans to digital ecosystems, broadcasting innovation and live experiences, all with the intent of charting a new path to progress.

Why Attend

  • The Business of Sport Summit secures national and global speakers of unmatched quality and immense authority. Our attendees are charged with shaping the conversation, armed with an array of real-time engagement tools.
  • Every session is independently moderated to facilitate candid discussion and debate, and the programme is designed to provide attendees with valuable opportunities to connect in-person on the business that matters.

Gain Access

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35+ Industry Speakers
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2 Powerful Days
3
Executive Learning Agenda
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12 Keynotes
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150+ Sports Business Executives
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5-Star Networking Environment
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Speakers

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Chris Marinak
Chief Operations and Strategy Officer

Major League Baseball (USA)
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Chris Marinak
Chief Operations and Strategy Officer

Major League Baseball (USA)
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Ellie Norman
Director of Marketing and Communications

Formula 1 (UK)
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Ellie Norman
Director of Marketing and Communications

Formula 1 (UK)
Ellie leads the global Marketing & Communications function for Formula 1 and joined the management team following ownership change in 2017, as the first ever Director of Marketing & Communications with the aim of delivering long term sustainable growth across the fan base, viewership (TV, Digital & DTC) and race attendance. Formula 1 is the pinnacle of motor racing, travelling annually across five continents, drawing significant global television audiences (1.8bn) and is among a small group of marquee, global sports with more than 500m fans worldwide. In her present role Ellie’s mission is to reimagine F1 for the future as an entertainment property and inspire teams centrally and globally to realise this. Globally she is responsible for all marketing disciplines including the re-brand of the sport, marketing communications, brand partnerships, building DTC acquisition business to create new revenue streams, creating a fan database and CRM programme from the ground up, through to lead communications across corporate, public affairs, consumers and motorsport.
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Ann Hand
Chairman & CEO

Super League Gaming (USA)
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Ann Hand
Chairman & CEO

Super League Gaming (USA)
Ann Hand serves as CEO and Chairman of Super League Gaming {NASDAQ SLGG}. She brings to her current role over 25 years of experience as a market-facing executive across several industries, including consumer retail and sustainability. As CEO and Chairman, Ann shapes and guides SLGG’s growth-focused mission of providing best in class experiential opportunities for the over 2 billion amateur gamers worldwide. Beginning with the belief that when games are played together physically in a live venue, teamwork, collaboration and connection emerge, Ann seeks to ensure that all of Super League’s initiatives foster robust personal connections in a positive social environment. This is the essence of the SLGG brand, and consistently informs its direction for the future. Today, Super League consists of the 16-city North America league that, along with compelling online experiences, rich content and membership programs, serves as a unifying lifestyle destination for local, competitive gaming. Ann’s proven track record in brand creation, and her expertise working at the intersection of social impact and consumer trends and technology, gives her a unique perspective and ability to guide Super League’s growth and path into the future. At her core, Ann is a retailer, operator, and builder of enduring strategic partnerships, brands and cultures. Her vision of bringing SLGG’s proprietary technology and platform to a larger consumer audience is also showcased in the partnerships the company has forged with retailers, game publishers, broadcasters, and content partners like Viacom and Nickelodeon, and brands such as Logitech, Red Bull, Topgolf, and Best Buy. In February of 2019, Ann led the organization’s Initial Public Offering on the NASDAQ exchange, one of the very first esports companies in the world to do so. Throughout her career, Ann has been honored with multiple awards and industry recognition, including “100 Most Intriguing Entrepreneurs” by Goldman Sachs, “Top 10 Most Powerful Women Entrepreneurs” by Fortune, “100 Most Creative People” by Fast Company, “40 under 40” by Advertising Age, along with Grand Clios and Cannes Lions for integrated marketing campaigns she developed and executed. Prior to joining SLGG, Ann served as CEO of Project Frog, a venture-backed firm whose mission is to democratize healthy, inspired buildings that are better, faster, greener, and more affordable than traditional alternatives. Previously, she held a variety of senior executive positions with BP plc, including most notably Senior Vice President, Global Brand Marketing & Innovation where she oversaw the entire brand portfolio of B2C and B2B brands including BP, Arco, am/pm and Aral. Prior to that, she ran BP’s Global Liquefied Gas Business Unit that had $3B in annual revenue and over 3,000 employees worldwide. Ann earned a BA in Economics from DePauw University and an MBA from Northwestern’s Kellogg School of Management along with executive education at Cambridge, Harvard and Stanford Universities. Having spent a significant part of her career abroad in China and the UK, she holds a dual US/UK citizenship, but is a proud Midwesterner at heart.
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Nick Hockley
Chief Executive Officer

Cricket Australia
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Nick Hockley
Chief Executive Officer

Cricket Australia
Nick was appointed Interim Chief Executive in June 2020. He previously held senior roles with organising committees for the ICC Cricket World Cup 2015 and the London 2012 Olympic and Paralympic Games. Most recently, Nick was Chief Executive of the ICC T20 World Cup. Before his work in major events, Nick held senior corporate finance roles at PwC where he qualified as a Chartered Accountant. Born in England, Nick completed his education at the University of Oxford
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James Johnson
Chief Executive Officer

Football Australia
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James Johnson
Chief Executive Officer

Football Australia
James Johnson was appointed Chief Executive Officer of Football Federation Australia in January 2020. A qualified lawyer and retired footballer, James is a sports administrator who has represented governing bodies, clubs and players. He was previously head of professional football at International Federation of Association Football (FIFA), where he managed the secretariat of the football stakeholders committee. At FIFA, he established relationships with international clubs, leagues and players. Prior to this, James was director of international relations and development at the Asian Football Confederation. He oversaw relationships with Asia’s 46 national associations, development activities, as well as ethics and integrity at the organisation. He also worked for Professional Footballers Australia, managing strategic relationships with professional footballer players and legal affairs. As a lawyer, James practiced in the private sector in corporate governance, industrial relations and commercial litigation. He has a degree in business administration, minoring in finance, from Boston University (USA), a Juris Doctorate (Hons) from Bond University (Australia) and a legal diploma from the College of Law (Australia). James has been a featured speaker at sports conferences across the globe and recently received international recognition through the Leaders Under 40 Awards which recognise the best global talent in the sports business. As a footballer, James represented Australia at a youth level and has played for various clubs in Australia, Asia and the USA.
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Caroline Darcy
Managing Director Global Head of Sponsorship and Events

Standard Chartered Bank (HK)
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Caroline Darcy
Managing Director Global Head of Sponsorship and Events

Standard Chartered Bank (HK)
Caroline Darcy, Managing Director, Global Head of Sponsorship and Platforms at Standard Chartered Bank has extensive and valuable experience in marketing, sponsorship, PR, digital and social media, brand management and major events management across the APAC region and globally. In her current role, Caroline leads a global team that manages and maximizes the value of the bank’s marquee partnership with the Liverpool Football Club including the Women’s’ team. Caroline also oversees Standard Chartered’s marathon and golf platforms and the bank’s strategic industry partnerships with organizations such as the World Economic Forum. More recently, Caroline has been spearheading an internal workstream on the bank’s marketing and communications’ efforts in the area of sustainability as Standard Chartered aspires to be the most sustainable bank in the world. Prior to joining Standard Chartered, Caroline was the Group Head – Advertising, Sponsorship & Brand, Asia Pacific at UBS AG. In this role, Caroline led complex and innovative marketing and brand campaigns and regional and global events including Art Basel, The Solomon R. Guggenheim Museum, The Beijing Music Festival, Formula 1 and a 10-stop world tour with photographer Annie Leibovitz. Caroline was instrumental in the successful re-launch of the UBS brand in 2015 globally. Before joining UBS, Caroline was General Manager of Marketing for the Australian Grand Prix Corporation. She is recognized in the marketplace for her commitment to delivering unique value to clients and stakeholders through strategic marketing and communication campaigns.
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Kurt Burnette
Event Director of Olympic, Paralympic and Commonwealth Games

Seven West Media
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Kurt Burnette
Event Director of Olympic, Paralympic and Commonwealth Games

Seven West Media
Kurt Burnette’s role as CRO is to build, lead and develop a top-class team that drives revenue, both existing and new, to improve profitability. During his time as CRO, Seven West Media has secured over a billion dollars each year across broadcast, digital and print, with Seven Network taking the number one share of TV revenue for a record 21 consecutive halves. Kurt has been a part of six Summer and four Winter Olympic Games as Seven’s Event Director of Olympic, Paralympic and Commonwealth Games. In 2018 their coverage of the PyeongChang Winter Olympics and Gold Coast Commonwealth Games helped them achieve record ratings and dominant revenue shares. They’re currently looking forward to Tokyo 2020, which will be the largest audience event since the Sydney 2000 Olympic Games and the largest single digital and social event in the history of Australian media broadcasting. Kurt sits on the Boards of Think TV and OZTAM and has been a member of Yahoo7, Health Engine and Presto. He holds a diploma in Executive Management from Stanford Business School and a diploma in Marketing from APM College of Business and Communication.
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Alison Lee
Executive Vice President, International Region & Challenger Tour

ATP Tour
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Alison Lee
Executive Vice President, International Region & Challenger Tour

ATP Tour
Executive Vice President, ATP International Region & Challenger Tour Profile: Alison worked as a journalist in print and broadcast media in Hong Kong and Sydney, prior to joining the ATP in 1998. She studied in Australia and Japan to gain bachelor and post graduate degrees as well as an MBA, major in marketing. ATP Involvement: As Executive Vice President of the International Region, Alison oversees ATP’s tournaments and business affairs in the region which covers Australia, New Zealand, Asia, Middle East, Russia. Alison also heads up the Challenger Tour, ATP’s global secondary circuit comprising of approximately 150 tournaments a year.
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Jeremy Loeliger
Commissioner

National Basketball League
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Jeremy Loeliger
Commissioner

National Basketball League
Jeremy Loeliger was appointed General Manager of the Hungry Jack’s National Basketball League (NBL) in 2015, Chief Executive Officer in 2016, and elevated to the post of NBL Commissioner in 2019. In this period the NBL has undergone a major transformation and is now Australia’s fastest growing sporting league and the second best domestic basketball league in the world after the NBA. In his role, Loeliger has overseen the successful Next Stars program offering an alternative pathway for budding NBA superstars such as LaMelo Ball and RJ Hampton. The program has generated worldwide interest and enhanced the NBL’s status as a global entertainment product. He has also played a key role in establishing the NBL’s relationships in the US and China and building the league’s profile both domestically and globally. Before joining the NBL, Loeliger was a partner of a national law firm, practising corporate and commercial law with a focus on mergers and acquisitions and capital markets. In that time, he also carved out a successful sports law practice. He also sits on the Executive Committee of the Victorian Chapter of the Australia China Business Council and is a champion of Sino-Australian trade and sports diplomacy.
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Andrew Catterall
Fmr Chief Executive Officer

Racing.com
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Andrew Catterall
Fmr Chief Executive Officer

Racing.com
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Sarah Wyse
General Manager Digital

AFL
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Sarah Wyse
General Manager Digital

AFL
Sarah is the General Manager of Digital at the AFL overseeing the media, marketing and product arm of the business. Previously Sarah spent 10 years in Sydney in various senior leadership roles across digital video and adtech, including Managing Director at Videology ANZ and Chief Revenue Officer at Allure Media. Passionate about digital, technology and diversity & inclusion, Sarah is also the founder of Wyse Women, a network promoting gender quality by increasing the participation of senior women in the workforce through flexible working.
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Giles Thompson
Chief Executive Officer

Racing Victoria
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Giles Thompson
Chief Executive Officer

Racing Victoria
Giles Thompson is CEO of Racing Victoria the governing body for thoroughbred horse racing in Victoria. Through the delivery of 550 race meetings a year at 69 race tracks, supported by over 70,000 owners and 1.4m annual racegoers, there are 25,000 people employed generating an economic contribution of over $3.2bn. Having qualified as a chartered accountant in London with Deloitte & Touche, Giles worked at senior executive level for the Financial Times Group in the London, New York and Hong Kong. Giles moved to Australia in 2004 and after a period working at APN Regional Newspapers in Queensland relocated to Melbourne to take up a start-up role with Betfair Australia. Nine years at Betfair, including the last three as CEO provided great insight and experience in wagering and racing.
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Amie Wallis
Head of People and Culture

Australian Olympic Committee
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Amie Wallis
Head of People and Culture

Australian Olympic Committee
Amie Wallis is the Head of People and Culture at the Australian Olympic Committee. Amie has more than 20 years’ experience in Human Resources, Change Management and Transformation across a number of industries including Professional Services, Banking and Finance, Logistics, Technology, and Sport. Amie has had success in leadership and specialist positions at NAB, IBM, Victoria Racing Club, and KPMG, all with a key focus on partnering with internal and external stakeholders to deliver on strategy, culture and, commercial realisation.
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Kate Roffey
Vice Present

Melbourne Football Club
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Kate Roffey
Vice Present

Melbourne Football Club
Kate has extensive experience as a CEO, Senior Executive and Director within the commercial, government and not-for-profit sectors. Kate is currently Director of Deals, Investment and Major Projects at Wyndham City and has played a critical role in securing the new A League team for Melbourne’s West and developing the Public-Private-Partnership deal that will see Australia’s first privately owned sports stadium built in Wyndham. Kate was a former CEO of the Committee for Melbourne, where she successfully led a broad cross-section of Melbourne’s most influential companies and institutions to develop initiatives that ensured Melbourne continued to grow as a prosperous globally connected city and retain its mantle as the ‘World’s most liveable city’. Kate held an executive position at Tennis Australia as Manager of the Melbourne Park Redevelopment and was responsible for overseeing the master planning for upgrading the facilities for the Australian Open Tennis Championship and in doing so secured almost a billion dollars in state government funding. Kate is actively engaged and sought after as an independent expert commentator in the media, is a regular guest on the ABC New Breakfast programme and keynote speaker at events. Kate was recently appointed President of the Melbourne Football Club and is the first female President of the club. Kate is also Chair of the Victorian Regional Channels Authority and Metro Trains Advisory Board and is a graduate of the Australian Institute of Company Directors.
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Professor Hans Westerbeek
Professor of International Sport Business

Institute for Health and Sport
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Professor Hans Westerbeek
Professor of International Sport Business

Institute for Health and Sport
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Natalie Davey
Head of Brand & Marketing

Cricket Australia
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Natalie Davey
Head of Brand & Marketing

Cricket Australia
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Aaron Warburton
Chief Executive Officer

Canterbury-Bankstown Bulldogs
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Aaron Warburton
Chief Executive Officer

Canterbury-Bankstown Bulldogs
Aaron Warburton is the Chief Executive of the Canterbury-Bankstown Bulldogs, one of the most storied NRL clubs in the country. With a rich history that has included 8 Premierships and a diverse supporter base that is seen as one of the most passionate in the game, the club is one of the powerhouses of the National Rugby League. Aaron, served as the Bulldogs’ Head of Commercial Partnerships between 2010-17, when he was responsible for the highest revenue growth in the Club’s history, including playing a leading role in helping the Bulldogs to achieve outstanding results in the areas of membership and community relationships. He went on to found his own sports sponsorship company and, with the backing of Qantas, was a co-founder of a fan-engagement company called Fan Plus. Aaron, has an MBA in Business Administration and is a Senior Lecturer at the International College of Management in Sydney.
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Eleni North
General Counsel and Company Secretary

NRL
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Eleni North
General Counsel and Company Secretary

NRL
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John Harnden
Chief Executive Officer

Melbourne & Olympic Parks Trust
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John Harnden
Chief Executive Officer

Melbourne & Olympic Parks Trust
John Harnden is the Chief Executive Officer of the Melbourne & Olympic Parks Trust, responsible for the management of Australia’s largest sports and entertainment precinct, including Rod Laver Arena, AAMI Park – and home of the Australian Open. John has extensive experience in leadership and executive management and is a highly regarded authority in sports business administration and major events – both nationally and internationally. He has over 30 years’ experience heading up major sporting, entertainment, media and tourism organisations. John is also currently the Chair of T20 World Cup and a Director of Cricket Australia. Previous roles include Chair of the Australian Grand Prix Corporation, Chief Executive of the ICC World Cup Organising Committee, South Australian Cricket Association, Village Roadshow International Theme Parks, the Melbourne 2006 Commonwealth Games and he also served as Chief Executive of the Australian Grand Prix Corporation. In 2007, he was awarded an Order of Australia for services to sport for his work on the Melbourne 2006 Commonwealth Games and in 2020 life membership of Motorsport Australia. John holds a Bachelor of Engineering (Hons) from the University of Adelaide, an alumnus of the Harvard Business School Advanced Management Program, and he is a Graduate of the Australian Institute of Company Directors.
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Jim Sarantinos
Chief Executive Officer

Paramatta Eels
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Jim Sarantinos
Chief Executive Officer

Paramatta Eels
Jim Sarantinos is the CEO of the Parramatta Eels. A qualified Chartered Accountant and former Partner of Ferrier Hodgson, Jim has over 20 years’ experience in corporate restructuring and advisory during which he was involved in a number of high profile restructuring assignments across a range of industries including retail, manufacturing, automotive, hospitality and healthcare. In July 2016, Jim was appointed Director of the Parramatta Eels as the organisation underwent its governance reform process. He was involved in stabilising the operations of the Club and re-setting its strategy. Jim stepped down from his Board position in June 2019 to take up a senior executive role with the Parramatta Eels before becoming the Club’s CEO in November 2019. Jim lives in Sydney with his wife Vicki and two children.
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Ben Slack
Chief Revenue Officer

Tennis Australia
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Ben Slack
Chief Revenue Officer

Tennis Australia
Ben is a creative professional who has spent the past eight years with Tennis Australia driving commercial and strategic outcomes for the organisation. In addition to being the national governing body for the sport, Tennis Australia owns and manages many professional events including the Australian Open, Laver Cup and ATP Cup. Ben’s team, who are located in offices throughout Australia, Hong Kong, Shanghai, Beijing and Chengdu, are responsible for increasing and commercialising the fan base of its marquee events where the Australian Open in particular is one of the most watched sports events with one of the largest digital and television audiences in Asia. With this in mind, the Australian Open is an effective platform for brands to connect with passionate fans, generates exciting content for media and digital partners, and in a normal year without travel restrictions, has become an ever increasing must visit event for tourists travelling from all around the world. The Australian Open and tennis more broadly leads to many other opportunities where Ben and the team from Tennis Australia leverage the event and sport to support and develop diplomatic relationships throughout the world, share experiences and expertise that they have learnt along the way, often representing a broader Australia brand. Recently, Ben and the team at Tennis Australia navigated an ever-changing landscape to deliver Australian Open 2021, one of the first major events in the world to be hosted with onsite fans during a global pandemic. Prior to Tennis Australia, Ben worked in various marketing and commercial roles with Ford Motor Company of Australia. Ben, his wife Amanda and two young daughters call Melbourne home.
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Clive Dickens
Vice President Product Development, Television and Content

Optus
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Clive Dickens
Vice President Product Development, Television and Content

Optus
Clive Dickens joined Optus as VP, Television, Content and Product Development in May 2019. Clive is responsible for product development, lifting Optus’ digital capability and importantly leveraging Optus’ important exclusive content assets, content and OTT partnerships, including Optus Sport, Apple Music and Fetch TV. Clive was most recently Chief Digital Officer at Seven West Media. He is an experienced digital leader with extensive worldwide media content relationships formed over the last many decades. He has delivered innovation and hyper growth in numerous start-ups and mature businesses and driven shifts in consumer behaviour through technology, including advising the founders of Shazam. Other previous Non-Executive roles include Yahoo7 and Air Tasker and previous corporate executive roles include Southern Cross Austereo and Absolute Radio. Clive is currently Non-Executive Director and Co-Founder of Oxis Media, which invests in, operates and provides consultancy services to media organisations and digital/mobile products in the UK.
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Blake Solly
Chief Executive Officer

South Sydney Rabbitohs
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Blake Solly
Chief Executive Officer

South Sydney Rabbitohs
Blake joined the Rabbitohs as Chief Executive Officer in May 2016. The Rabbitohs are Sydney’s biggest NRL club; with Membership of over 30,000, an ambitious Corporate Partnership program and a ground breaking community foundation in Souths Cares. Prior to joining the Rabbitohs, Blake was the General Manager of the Super League, the UK’s premier Rugby League competition with broadcast, sponsorship and event revenues of over £40million per annum. Blake has also studied at Wharton School of Business and IESE School of Business.
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Dean Armida
Group Sponsorship & Events Manager

NIB Health Funds
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Dean Armida
Group Sponsorship & Events Manager

NIB Health Funds
Dean is an experienced and results driven marketing professional with a proven track record in the commercial and sports business sector. After holding senior positions within the commercial departments of the Sydney Roosters and Sydney Swans, Dean was appointed by the nib Group in 2017 as Sponsorship & Events Manager in which he oversees the nib Group brand governance, brand sponsorship portfolio and business events. With more than a decade of experience within the industry, Dean is well versed in brand management, leverage of a partnership portfolio, executing brand strategy and implementing marketing solution services to some of the country’s elite rights holders, sporting entities and blue chip brands.
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David Culbert
General Manager - Marketing, Communications and Community

Commonwealth Games Australia
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David Culbert
General Manager - Marketing, Communications and Community

Commonwealth Games Australia
David Culbert is a sports business expert with 20+ years' experience in building value in sports properties via strategic marketing, communications and community activities. He knows and understands Australia’s sporting landscape inside out. David is General Manager - Marketing, Communications and Community at Commonwealth Games Australia. Prior to this role, David was director of Jump Media & Marketing for 21 years, working on a range of strategic marketing, communications and community projects including the 2019 Presidents Cup, Gold Coast 2018 and Melbourne 2006 Commonwealth Games, UCI Track and Road Cycling World Championships, FIG World Gymnastics Championships, Tour of Beijing, Australian Masters Games, Sport Australia Hall of Fame, Amy Gillett Foundation and Run for the Kids. In addition, David is co-founder and director of Aussie Aths - a health and fitness program for kids based on athletics. As a long jumper David reached Olympic and World Championship finals and twice won Commonwealth Games silver medals. As a broadcaster David has worked at five Summer Olympic Games, the 2014 & 2018 Winter Olympic Games, six Commonwealth Games, eight World Athletics Championships and nine Australian Open tennis tournaments. David was a member of the IAAF Television Commission for eight years after a similar term on the Press Commission and is a board member at the Victorian Olympic Council.
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Peter Kloczko
Vice President, Australia & New Zealand

Ultimate Fighting Championship
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Peter Kloczko
Vice President, Australia & New Zealand

Ultimate Fighting Championship
Peter Kloczko serves as Vice President of Australia and New Zealand at UFC®, the world’s leading mixed martial arts organization. He is responsible for the operations and development of UFC’s business and brand across the two markets. Kloczko joined UFC in 2014 as its first employee in Australia and New Zealand. Among his accomplishments, Kloczko was integral in securing the sanctioning of the sport of mixed martial arts across Australia, lobbying both Victorian and Western Australian state governments to lift its ban on fenced-in enclosures for mixed martial arts competition. He has also played significant roles in implementing and delivering a successful schedule of events across Australia and New Zealand, including two blockbuster stadium events UFC® 193: ROUSEY vs HOLM and UFC® 243: WHITTAKER vs ADESANYA which each setting records for the largest-attended event in UFC history and the highest gate for Melbourne’s Marvel Stadium. In 2019, Kloczko negotiated a new multi-year rights agreement with ESPN to broadcast live UFC events and original programming across Australia and New Zealand. As with UFC’s Pay-Per-View media partners Foxtel, Fetch in Australia and SKY, Spark in New Zealand, Kloczko manages the relationship with ESPN while also continuing to grow UFC’s own digital platforms, including UFC FIGHT PASS®. Prior to joining UFC, Kloczko worked as an advisor at Sydney communications consultancy Res Publica (2010-14), specializing in PR, corporate affairs, and government relations for clients including Lion, Unilever, Tough Mudder, Priceline, eBay and UFC.
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Jill Large
Senior Manager, Brand and Partnerships

Allianz Australia
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Jill Large
Senior Manager, Brand and Partnerships

Allianz Australia
As Senior Manager, Brand & Partnerships at Allianz, Jill is responsible for Allianz Australia’s brand and strategic partnership program which includes a long-term partnership with Paralympics Australia. Allianz recently joined The Olympic Partner program which will be activating the partnership for our customers, partners and staff through to 2028. In previous roles, Jill’s career has included working at companies in Sydney, London and New York across the disciplines of advertising, design and PR. Jill led the campaign management for some of Australia’s biggest accounts such as Telstra, Commonwealth Bank, AUSTAR, Optus and David Jones as well as charities such as Guide Dogs NSW/ACT and Breast Cancer Network Australia.
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Marne Fechner
Chief Executive Officer

AusCycling
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Marne Fechner
Chief Executive Officer

AusCycling
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Anthony Stoitsis
Head of Performance Intelligence & Analytics

Collingwood Football Club
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Anthony Stoitsis
Head of Performance Intelligence & Analytics

Collingwood Football Club
Anthony graduated with a Bachelor of Exercise and Sport Science from RMIT in 2014 and immediately begun work with Collingwood Football Club in 2015 as their VFL Performance Analyst. Since then, he has completed his Master of Business IT at RMIT, become an Advisory Committee Member at RMIT for their Medical Science Program, completed his AFL Level 2 Coaching Accreditation and been promoted to his current role of Head of Performance Intelligence and Analytics at the Collingwood Football Club. As part of this role Anthony works closely with the coaches to make timely and educated strategic decisions, as well as lead all analytical insights during the week and match day. Additionally, Anthony is a sessional lecturer at RMIT specialising in Performance Analytics.
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Geraldine Davys
Director of Marketing & Product

Nissan Motor Corporation
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Geraldine Davys
Director of Marketing & Product

Nissan Motor Corporation
Geraldine Davys is an experienced marketing, digital, product and customer experience executive with experience across Australian and global companies. Her expertise has included leading many high performing teams ensuring innovative strategy and management of brand, marketing & digital communications, market research, product marketing and planning, pricing, and customer experience across a number of industry sectors including Digital and Tech, Property, Financial Services and Automotive. Her role as Director of Marketing & Product of Nissan is diverse and challenging, with prior roles that have included CMO & Chief Customer Experience Officer of iSelect, Executive Director of Marketing, Product & Customer Experience of General Motors Holden (GMH), GM Brand & Communications at Sensis (Telstra Digital Media) as well as roles across Westpac as Associate Director Marketing (in their Institutional Bank), Accenture & Lend Lease. Ms Davys also has a Double Degree Bachelor of Arts and Honours Degree of Bachelor of Business from Monash University, and a Master of Business Administration (MBA) from the Australian Graduate School of Management (AGSM), The University of NSW. She also has a wonderful husband Paul (married 20 years this year!) and 3 very 'busy' children Anneka who completed year 12 last year and started at Monash this year doing a Bachelor of Commerce and Biomedical Science (but has deferred to undertake a rowing scholarship to Oregon State University in Sep this year), Oliver (Year 10) and Sacha (Grade 4).
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Mike Osborne
General Manager, Technology

Cricket Australia
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Mike Osborne
General Manager, Technology

Cricket Australia
As GM of Technology, Mike Osborne is responsible for Australian Cricket’s information systems supporting all levels of the game across Australia.  Partnering with Crickets’ other business units, he ensures the national technology environment delivers an outstanding experience for fans, participants, volunteers and employees.  Since joining Cricket Australia in 2015, Mike has been responsible for the nationalization of technology across Cricket Australia and the State & Territory Associations.  He was appointed GM of Technology for all of Australian Cricket in 2016.  Prior to joining Cricket, Mike spent more than 15 years with Deloitte.  Starting out in Deloitte Consulting, Mike then joined Deloitte’s global office and held succession of senior roles within Deloitte’s global IT organization.   He served on the Global Technology Executive and CIO Council.  Mike’s roles within Deloitte included heading the organisation’s IT strategy group, acting as Director of Operations for global IT operations in Canada, and the global Director of Technology for the Consulting, Tax and Enterprise Risk businesses.  Born, raised and educated in Toronto, Canada, Mike now lives in Melbourne with his Australian partner and two daughters.
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Karren Rogers
Head of Sports, Australia and New Zealand

Facebook
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Karren Rogers
Head of Sports, Australia and New Zealand

Facebook
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Jason Wyatt
Executive Chairman

Marketplacer
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Jason Wyatt
Executive Chairman

Marketplacer
Jason Wyatt is the Co-Founder and Executive Chairman of Marketplacer, global technology Platform as a Service (PaaS) company that builds successful and scalable online marketplaces. Combining the financial acumen of a Chartered Accountant with the flair of a seasoned inventor, Jason is one of Australia's most successful entrepreneurs and sought after leaders of high-performing team cultures
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Senior Representative


Brightcove
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Senior Representative


Brightcove
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Senior Representative


Telstra
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Senior Representative


Telstra

sessions


  • 8:25 am
    Registration, Refreshments & Networking
  • 9:00 am
    Opening Remarks from the Chair
    speaker
    Professor Hans Westerbeek
    Professor of International Sport Business

    Institute for Health and Sport
  • 9:05 am
    International Keynote

    Thinking Outside the Ring: Creating Multi Platform Sports Fans 

  • 9:30 am
    Trends and Behaviour Session

    Crisis has always been a powerful catalyst for change. The creation and consumption of sport content has changed dramatically over the past year, and the ongoing pandemic continues to reshape sport production, delivery and security. This Session provides the contextual grounds for the Summit; we will observe the macro-economic and social trends unfolding across the consumer landscape to better understand emerging business models for the sustainable delivery of sport.  

    speaker
    Kate Roffey
    Vice Present

    Melbourne Football Club
    speaker
    Giles Thompson
    Chief Executive Officer

    Racing Victoria
    speaker
    Alison Lee
    Executive Vice President, International Region & Challenger Tour

    ATP Tour
    speaker
    Jeremy Loeliger
    Commissioner

    National Basketball League
  • 10:10 am
    International Keynote
    speaker
    Chris Marinak
    Chief Operations and Strategy Officer

    Major League Baseball (USA)
  • 10:35 am
    Morning Refreshments & Networking
  • 11:05 am
    Partner Keynote

    Sporting Community Growth Post COVID

    speaker
    Jason Wyatt
    Executive Chairman

    Marketplacer
  • 11:35 am
    Partnership and Purpose Session

    The social change caused by the pandemic will constitute a cultural legacy. As the ethical dimensions of consumer decision-making become more salient, sport franchises and their partners have a significant opportunity to rethink their approach to realign with fans. In this Session, we will hear how sports operators and businesses are using the power of their collective voice to pursuit a meaningful agenda that earns the lasting support of fans as customers. We will consider innovative ways of activating traditional partnerships as sport and brand ecosystems evolve, as well as the unique opportunities of delivering digital properties, to better understand the relationship between advocacy and reach.  

    speaker
    Jim Sarantinos
    Chief Executive Officer

    Paramatta Eels
    speaker
    Dean Armida
    Group Sponsorship & Events Manager

    NIB Health Funds
    speaker
    Jill Large
    Senior Manager, Brand and Partnerships

    Allianz Australia
  • 12:15 pm
    Lunch and Networking
  • 1:15 pm
    Industry Keynote

    The Business of Football: Running the World Game 

    speaker
    James Johnson
    Chief Executive Officer

    Football Australia
  • 1:40 pm
    Channels and Delivery Session

    Millennials and Generation X are avid consumers of digital sports. As patterns in content consumption shift, sport franchises worldwide are investing in direct-to-consumer channels to create autonomous fan connections and wrestle ownership of data. This Session explores in detail the implications of targeting digital sports fans. We will weigh digital behavioural levers against traditional viewer segments to better understand how sport operators are designing digital products that cut-through generations and resonate at scale.

    speaker
    Sarah Wyse
    General Manager Digital

    AFL
    speaker
    Ben Slack
    Chief Revenue Officer

    Tennis Australia
    speaker
    Karren Rogers
    Head of Sports, Australia and New Zealand

    Facebook
  • 2:20 pm
    Platinum Keynote
    speaker
    Senior Representative


    Brightcove
  • 2:45 pm
    Afternoon Refreshments & Networking
  • 3:10 pm
    Global Keynote

    Making Sponsorship Matter 

    speaker
    Caroline Darcy
    Managing Director Global Head of Sponsorship and Events

    Standard Chartered Bank (HK)
  • 3:30 pm
    Connection and Authenticity Session

    Since the outbreak of the pandemic, businesses and consumers have collectively experienced a sharp incline in digital dependency. Live experiences were extinguished from the sports landscape, nullifying sources of content and forcing fans and franchises to find new ways to connect. In this Session, we will explore how franchises are creating a dialogue with fans that is characterised by authentic experience and creative expression. We will unpack brand building and authenticity in online environments to better understand how sport franchises and their partners are informing, inspiring, empowering their consumers.  

    speaker
    Natalie Davey
    Head of Brand & Marketing

    Cricket Australia
    speaker
    Aaron Warburton
    Chief Executive Officer

    Canterbury-Bankstown Bulldogs
    speaker
    David Culbert
    General Manager - Marketing, Communications and Community

    Commonwealth Games Australia
    speaker
    Peter Kloczko
    Vice President, Australia & New Zealand

    Ultimate Fighting Championship
  • 4:10 pm
    Industry Keynote

    Scheduling Cricket during a Global Pandemic

    speaker
    Nick Hockley
    Chief Executive Officer

    Cricket Australia
  • 4:35 pm
    Closing Remarks from the Chairman
    speaker
    Professor Hans Westerbeek
    Professor of International Sport Business

    Institute for Health and Sport
  • 4:40 pm
    Networking Drinks Reception
  • 5:30 pm
    Close of Day One
  • 8:45 am
    Registration, Refreshments & Networking
  • 9:05 am
    Opening Remarks from the Chairman
    speaker
    Professor Hans Westerbeek
    Professor of International Sport Business

    Institute for Health and Sport
  • 9:10 am
    Trailblazer Keynote

    E-Sports – Lessons from the World’s Fastest-Growing Sport 

    speaker
    Ann Hand
    Chairman & CEO

    Super League Gaming (USA)
  • 9:35 am
    Transparency and Integrity Session

    Sport unfolds in a high-profile arena where every play is scrutinised by spectators and stakeholders alike. This scrutiny is rightly being levelled at internal failings in culture and diversity that lead to reputational damage and individual harm. This Session explores how sport franchises can embrace heightened transparency and accountability in this space, identifying structural failings in culture and diversity before they fail to improve processes and responsiveness. Our discussion will cover the latest in internal and external communications to better understand how sport businesses are empowering and protecting their employees.

    speaker
    Amie Wallis
    Head of People and Culture

    Australian Olympic Committee
    speaker
    Clive Dickens
    Vice President Product Development, Television and Content

    Optus
    speaker
    Marne Fechner
    Chief Executive Officer

    AusCycling
    speaker
    Eleni North
    General Counsel and Company Secretary

    NRL
  • 10:15 am
    Morning Refreshments & Networking
  • 10:35 am
    Diamond Keynote
    speaker
    Senior Representative


    Telstra
  • 11:00 am
    Competition and Loyalty Session

    Consumer demands for immersive content and experiences have intensified – we inhabit highly competitive media ecosystems, with an array of services and channels competing for our time. While allegiances run deep in sport, franchises need to find ways to secure the gaze and attendance of their fans. In this Session, we will consider how sports ecosystems are evolving to draw fans closer. We will share examples of excellence in customer experience and explore contemporary approaches to loyalty that are securing the ongoing allegiance and attention of fans. 

    speaker
    Andrew Catterall
    Fmr Chief Executive Officer

    Racing.com
    speaker
    Blake Solly
    Chief Executive Officer

    South Sydney Rabbitohs
    speaker
    Mike Osborne
    General Manager, Technology

    Cricket Australia
  • 11:45 am
    Industry Keynote
  • 12:10 pm
    Lunch and Networking
  • 1:20 pm
    Experience and Security Session

    The absence of live sporting fixtures from the consumer calendar has taken a cultural and economic toll on the business of sport. Now, as the live events sector begins to unlock, sport operators are faced with delivering atmospheric live experiences while alleviating close-contact risks. This Session is dedicated to the revival of the live sports landscape; we will position advancements in health and security alongside innovations in game-day experience to see how sport operators are guiding fans safely and memorably through the turnstiles.  

    speaker
    Kurt Burnette
    Event Director of Olympic, Paralympic and Commonwealth Games

    Seven West Media
    speaker
    John Harnden
    Chief Executive Officer

    Melbourne & Olympic Parks Trust
    speaker
    Anthony Stoitsis
    Head of Performance Intelligence & Analytics

    Collingwood Football Club
    speaker
    Geraldine Davys
    Director of Marketing & Product

    Nissan Motor Corporation
  • 2:00 pm
    Visionary Keynote
    Revitalising an Ageing F1
    speaker
    Ellie Norman
    Director of Marketing and Communications

    Formula 1 (UK)
  • 2:30 pm
    Closing Remarks from the Chairman
    speaker
    Professor Hans Westerbeek
    Professor of International Sport Business

    Institute for Health and Sport
  • 2:35 pm
    Close of Event
}

SPONSORS

sponsor
Event Partner | www.marketplacer.com
sponsor
Platinum Sponsor | www.brightcove.com
sponsor

Marketplacer is an Australian-based SaaS business which provides market-leading online marketplace platforms to clients wanting to build scalable and innovative online solutions. Since launching Marketplacer in 2016, we have connected 11,000 businesses with platforms generating a combined annual audience of 50-million+ users.

sponsor

Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. The dedicated media industry professionals at Telstra Broadcast Services bring together high-performance media networks, online video and cloud platforms, satellite services, and 24/7 bookings, operations, and engineering support. Telstra is proud to be helping our media customers improve the ways in which they live and work through connection.

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When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organisations in more than 70 countries across the globe to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world’s most compelling, exciting medium.

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Why Get Involved

Celebrating its 10th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with senior sports management professionals, the Business of Sport Summit offers unrivalled cut-through.

This event was sold out in 2020

Jack Martin – Commercial Manager
Tel: 02 8004 3172
Email: [email protected]

 

Austrade Approved Business Event

Claim 50% of Sponsorship Costs. Please click here to find out more information.

Venue/Accommodation Details

  • Venue
  • Accommodation
place

RACV club for all Melbourne

501 Bourke St, Melbourne VIC 3000

Click here for more information

INDIVIDUAL RESERVATIONS

Reservations are to be made on an INDIVIDUAL basis. Event attendees are asked to:

  • Call the Reservations Department at the RACV City Club directly on (03) 9944 8888, option 1 then option 2 and quote the Group / Event reservation #9510227.
  • Provide a deposit of one night’s accommodation on credit card to be processed at time of booking. Any cancellations of room night bookings within 48 hours of arrival date will incur a cancellation fee of one night’s accommodation.
  • Full payment of accommodation and incidentals will be processed on check out.

Pricing and Discounts

Early Bird Registration
(until 23/04/2021)
$995 + GST
$1,990 + GST
Standard Registration
(from 24/04/2021)
$1,195 + GST
$2,390 + GST

Please note if you are a Service Provider to retail professionals, email [email protected] to register.

GROUP DISCOUNTS

We are now also offering a group booking discount to provide more value for management teams, whereby every 3rd registration is complimentary.

 

COVID 19 ADDITIONAL INFORMATION

SECURE YOUR PLACE WITH CONFIDENCE

We are continuously following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our number one priority.

Health and Safety Measures in place include:

  • No International attendees. International Keynote Addresses conducted remotely via live-link as indicated in the programme.
  • Total attendance capped with strict adherence to physical distancing measures, including traffic management and spaced seating configurations within the venue
  • As an invitation-only event, delegate contact details are acquired prior to commencement, and on-site attendance is recorded. Delegates are encouraged to download the COVIDSafe App
  • Event located at an industry-leading venue with precautionary sanitation measures, including regular cleaning of all surfaces; increased awareness and provision of sanitiser; and continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services

For any other questions, please contact [email protected]

We look forward to delivering this event for you.

Register Now

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