2018 In Review

For seven years the Business of Sport Summit has traced the ripples of technology in Sport, now, every dimension of the industry is changing. Resisting the norm, one sporting franchise parodied the extravagancies of its own code to curate an authentic brand, before distributing games on social networks in defiance of long-standing broadcast models. An entirely new breed of sport has also emergedon the world stage, e-sports, utilising streaming platforms to unlock new markets beneath a tested franchise structure. Traditional sports are themselves adapting, taking high-octane variants to market in an attempt to capture consumer attention.

Looking closer through the consumer lens, technology continues to shrink the distance between the fan and the field. Fans are no longer passive consumers, with adventurous franchises embracing fan curated content to capture and project genuine interactions on an unprecedented scale. In the broadcasting space, consumers are watchfully turning to streaming platforms as a gateway for sports content, as traditional broadcasters compete to bring consumers into their own digital ecosystems.

On the ground, on-site activations are being triggered by sponsors as a means of creating lasting fan connections, renewing the importance of brand alignment in the age of the purpose driven consumer. Partnerships will be crucial moving forward, as organisations fight for relevance in a rapidly shifting sports landscape.

Why attend?

  • Learn from the national and international leaders shaping modern sports business
  • Discover first hand experiences on new approaches, differentiators and concepts from industry leading sports businesses
  • Acquire actionable insights for your sports business in a changed & fan-led world
  • Understand new and upcoming consumer trends, sponsorship strategies and global events
  • Gain actionable insights for your sport business in this competitive environment
  • Network with a premium audience of sports executives, where CEOs talk to CEOs in a five star environment
  • Hear directly from the leading league and club CEOs, sponsors and broadcasters in the region
  • Determine the year ahead in Sport

Gain access

// 12 Keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ Industry speakers
// 250+ Executives
// 5 Star networking environment

Previous Keynotes

Paraag Marathe
San Francisco 49ers (USA)
Ian Ayre
Managing Director
Liverpool FC (UK)
Dave Richardson
Chief Executive Officer
Ricardo Fort
Vice President, Global Sports Partnerships
The Coca-Cola Company (USA)
Mark Waller
Executive Vice President, International
Gerrit Meier
Executive Vice President, International
Kate Johnson
Global head of Sponsorship Marketing
Visa (USA)
Max van den Doel
Head of Global Sports Marketing
Adidas (NL)
Will Dean
Chief Executive Officer
Tough Mudder (USA)
Brett Gosper
Chief Executive Officer World Rugby & Managing Director
Rugby World Cup
David Gallop AM
Chief Executive Officer
Football Federation Australia
Jack Elkins
Director of Innovation
Orlando Magic (USA)
Matt Carroll AM
Chief Executive Officer
Australian Olympic Committee
Nick Bice
Chief Technical Development Officer
Volvo Ocean Race (ESP)
Paul Rogers
Head of Digital and Social Media,
AS Roma (ITA)
Vinai Venkatesham
Chief Commercial Officer
Arsenal F.C (UK)
Hans Erik Tuijt
Global Activation Director
Heineken (NED)
Michael Robichaud
SVP Global Sponsorships
MasterCard (USA)


  • Right of Competition: The Contested State of Australian Sport
  • Echoes and Roars: Activating the Live Experience
  • Tailored Partnerships: Realising the Potential in Sport
  • Minds and Machines: The Technologies Augmenting Sport
  • Earn My Attention: Ushering in a New Era of Fan Engagement
  • Motion in Focus: Finessing Sports Delivery
  • Watchful Eyes: Curating Cultures with Integrity



Sporting codes, teams, athletes, broadcasters, digital platforms and fans at the centre, disruptors and disrupted alike, are all participants in the digital revolution in sport. Accenture is proud to be the industry’s partner of choice, employing our unique combination of brazen innovation and time-tested consultative and delivery excellence to develop and deliver experiences that engage, entertain and delight the local and global sporting world.


Polar is the leading pioneer in heart rate monitoring, activity trackers and training programs.  With nearly 40 years of experience and a proud heritage in innovative physiological and sports medicine research, Polar caters to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services.


Sportradar is the global leader in understanding and leveraging the power of sports data, integrity solutions and digital content for clients around the world. We provide cutting-edge products and services to media companies, bookmakers, sports federations and state authorities.

www.telstra.com/broadcastservices www.akamai.com

Telstra Broadcast Services brings together innovative media solutions and one of the world’s most powerful networks with 24/7 bookings, operational and engineering support. Whatever your specific needs, our expert team can help you get the right blend of networks, technology and services to reach and delight audiences in Australia and around the world.

As the world’s largest and most trusted cloud delivery platform, Akamai makes it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s portfolio of web & mobile performance, media delivery and cloud security solutions are supported by exceptional customer service and 24/7 monitoring.


Established in 1996, Sportspeople was the first agency
in Australia to offer a specialised sport recruitment
service. Today, Sportspeople remains a highly
specialised agency offering a range of recruitment
services to the broader sport, fitness and aquatics
sector throughout Australia and New Zealand.


XVenture is a leader in the creation and delivery of cutting edge development programs for individuals, teams & organisations globally. They are also the Official EQ, Resilience & Mental Agility Coach to Sydney FC; creators of XVenture Family Challenge TV series and XVenture Schools Program.

Celebrating its 8th year, the Business of Sport Summit is unparalleled in the level of delegates and speakers it attracts.

From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this decision making audience, before, during and after the event.

As marketing platform to demonstrate expertise, credibility and grow your business within the Sports industry, the Business of Sport Summit offers unrivalled cut-through.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: angelg@connectevents.com.au

Register Here

Packages Early Bird Price Per Delegate (ends 14 Dec) Standard Price Per Delegate
Sports Executive: 1-2 Delegates $1800 + GST $2200 + GST
Sports Executive: 3-5 Delegates $1620 + GST $1980 + GST
Sports Executive: 6-9 Delegates $1440 + GST $1760 + GST
Sports Executive: 10+ Delegates $1260 + GST $1540 + GST

Please note if you are a Service Provider to sports professionals, email angelg@cmgroup.com.au to register.

Need to convince the boss? Download the Approval Form
  • Terms & Conditions

    Connect Events is part of Connect Media Group Pty Ltd

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    All prices quoted are in AUD. Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Group discounts will only be applied on the original order – added delegates will not receive a discount once registration in processed. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media Group endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media Group reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media Group reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video

    Connect Media Group may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media Group in any medium to any part of the world.  By attending the event you irrevocably agree to submit your image for reproduction by Connect Media Group in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise team@cmgroup.com.au

    Cancellation Policy:
    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@cmgroup.com.au To view our full privacy policy please visit: http://www.connectmediagroup.com.au/privacy-policy/

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact team@cmgroup.com.au

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@cmgroup.com.au

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.